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Disruption in healthcare is coming

World of DTC Marketing

America’s profit-riddled healthcare-industrial complex consumes 17% of GDP, equivalent to $3.6trn a year. However, changes are slowly being implemented that could lower healthcare costs. Healthcare is ripe for disruption, but any attempt to disrupt our state of healthcare has been met with pushback and challenges.

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How the food allergy sector is benefitting from health tech’s recent boom

pharmaphorum

For the 32 million individuals in the US with food allergies, more research into symptoms, causes, and treatments has been long sought after, but historically underfunded. per person being spent on food allergy research. Luckily for those with food allergies, the food allergy sector has benefitted from this influx of funding.

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What do future healthcare CEOs look like?

World of DTC Marketing

American healthcare is in trouble. Highest-paid CEOs in 2019: Who made the list from healthcare. Food and Drug Administration between 2010 and 2016 yet did taxpayers receive any discount? Healthcare, in short, is capitalism run amok. The post What do future healthcare CEOs look like? This has to end. Centene Corp.,

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The rise of the healthcare influencer

pharmaphorum

From food and fashion to gaming and technology, thousands of online influencers all over the world have built up large and active audiences in almost all industries. In our line of work, there is another type to watch out for – the healthcare influencer. The post The rise of the healthcare influencer appeared first on.

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Getting an Rx does not address health problems

World of DTC Marketing

That means that the healthcare costs in the US will keep increasing as more people get preventable health problems. billion annually in healthcare and productivity losses. There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise.

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Are new weight loss drugs an answer or problem?

World of DTC Marketing

A Harvard study found that almost half of Americans are expected to be obese by 2030, accounting for up to 18 percent of healthcare spending on related conditions, ranging from heart disease and stroke to osteoarthritis. . Even if Novo Nordisk can win doctors over, it faces a more significant challenge in convincing reluctant payers.

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What CVS’s Signify Health acquisition means for the future of healthcare

pharmaphorum

CVS Health recently acquired home healthcare agency, Signify Health , for a whopping $8 billion. With the biggest players across the healthcare industry interested in making an offer, I only expect the popularity and availability of home healthcare to grow from here. What challenges does CVS face?