Fierce Pharma

JULY 13, 2023

After a full FDA approval last week triggered Medicare coverage of Eisai and Biogen’s Leqembi, doctors are still trying to work out the logistics of testing and reimbursement. But at least two experts remain positive about the drug’s efficacy and safety profile.

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World of DTC Marketing

JUNE 23, 2021

SKIMMERS SUMMARY: Jefferies analysts found doctors have shown strong interest in prescribing Aduhelm for about 35% of early-stage Alzheimer’s patients with mild cognitive impairment after surveying 50 U.S. One agency FDA adviser, resigning from his committee post in protest, called it “probably the worst drug approval decision in recent U.S.

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FDA Side effects Physicians Patients 218

Fierce Pharma

SEPTEMBER 18, 2023

With backing from an FDA advisory committee and results from a positive phase 3 trial, respectively, Alnylam and BridgeBio are each on track to enter the blockbuster transthyretin amyloidosis cardi | Alnylam and BridgeBio are each on track to enter the blockbuster transthyretin amyloidosis cardiomyopathy (ATTR-CM) market.

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Doctors FDA Marketing 240

World of DTC Marketing

FEBRUARY 9, 2021

Consistently we heard that they like images of real patients or a REAL doctor with one key message communicated. They understand that patient content could be edited to meet FDA requirements, but they like reading others’ experiences managing their health issues. 9ine: “Why aren’t pharma websites updated?”

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Pharma Side effects Medical FDA 180

World of DTC Marketing

FEBRUARY 22, 2021

Jazz’s DTC for Sunosi says “if you have obstructive sleep apnea or narcolepsy and are often tired during the day, ask your doctor if once-daily SUNOSI may be right for you” but what they don’t mention is that obstructive sleep apnea is associated with obesity in more than 60% of cases. This DTC is an embaressment.

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Pharma Doctors Side effects Prescription 181

Fierce Pharma

JULY 17, 2023

Apellis Pharmaceuticals' Syfovre, after achieving the first FDA approval for advanced eye disease geographic atrophy, has been associated with rare but severe side effects, according to the America | The American Society of Retinal Specialists sent out a note to doctors on Saturday warning of eye inflammation cases in patients who took Syfovre, (..)

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Side effects Doctors FDA Pharmaceutical 231

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. and France regarding pharma-provided digital platforms. Three quarters of U.S.

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Healthcare Healthcare Doctors Pharma 59

World of DTC Marketing

AUGUST 25, 2022

This is one area where pharma companies can restore trust and excel. . Nearly 9 in 10 Americans feel confident in the information they find on the internet, and a third feel they learn more there than from their doctor. So what is pharma’s role in providing online health information? So what’s the ROI?

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Doctors Media Physicians Pharma 227

World of DTC Marketing

JUNE 11, 2021

Key Points: Trust in the CDC and FDA has decreased dramatically during the COVID-19 pandemic among health care professionals, according to a new WebMD/Medscape poll. doctors surveyed in the same time period, 77% said their trust in the CDC has decreased and 48% said their trust in the FDA has decreased. Out of nearly 450 U.S.

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Marketing Doctors FDA Pharma 187

World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. The FDA should require every pharma product website to devote part of its content to prevention and the importance of exercise.

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Insurance Doctors Side effects Pharma 200

World of DTC Marketing

JANUARY 1, 2022

1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections. 3hree: Pharma will increase its spending in digital, but a lot of the money will be wasted.

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Healthcare Healthcare Side effects Prescription 244

Celeritas

OCTOBER 12, 2022

Over the last decade, the US BioTech and Pharma industries have truly flourished, with pharma-related discoveries and innovations growing at an increasing rate. Due to rigid FDA regulations, however, pharma financial resources are often depleted in generating drugs which fail to pass the approval process.

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Pharma Marketing Sales Sales presentations 98

World of DTC Marketing

AUGUST 10, 2022

But, in pharma marketing, the changes affect every product category. DTC pharma marketers must acknowledge that people’s days of seeing a TV ad and running to their doctor to ask for the product are all but gone. They’re using label and FDA-friendly language, which isn’t what patients want to hear.

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Marketing Media Side effects Pharma 252

pharmaphorum

SEPTEMBER 30, 2022

Patient organisations have been celebrating the FDA approval yesterday of Amylyx’ amyotrophic lateral sclerosis (ALS) therapy Relyvrio, after not one but two advisory committee meetings that arrived at different conclusions about the drug. The post Relief for Amylyx as FDA clears controversial ALS drug Relyvrio appeared first on.

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FDA Doctors Patients Prescription 76

World of DTC Marketing

FEBRUARY 2, 2022

Biogen will partner with Roche on the development, and potential sale of a promising cancer drug the Swiss pharma is advancing for several types of lymphoma, announcing Tuesday it’s exercised an option to share rights to the treatment. But is it too late for Biogen to stage a comeback with their reputation damaged?

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Food and Drug Administration Physicians Side effects Doctors 239

World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. Also, one message to ALL doctors sold not make sense. That should, however, not discourage the use of email to HCPs.

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Physicians Doctors Marketing Sales 180

World of DTC Marketing

DECEMBER 2, 2021

GOOD MORNING: The FDA is taking a scientific approach to evaluating direct-to-consumer (DTC) drug advertising, focusing on measuring consumer perceptions of the information presented in ads. Virtually nobody will run to their doctor to ask about a drug they saw on TV without doing research first. ” Uh…no.

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Food and Drug Administration Side effects FDA Prescription 185

Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. The technology identifies.

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Marketing Food and Drug Administration Pharma Doctors 52

World of DTC Marketing

APRIL 22, 2021

In the CPG sector there is a new emphasis on omnichannel marketing, but, the FDA is still stuck in the past and won’t allow pharma to get more personal with prescription drug marketing. One thing that continually puzzles me is why pharma doesn’t ask though leaders to write content for websites or brochures.

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Marketing Side effects Prescription Media 265

World of DTC Marketing

JULY 21, 2021

The FDA needs to study what people do when they see a DTC ad. Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. The FDA, in its wisdom, has never studied what patients actually do when they see a DTC TV ad. Still, the gatekeeper continues to be their doctor.

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Marketing Prescription Side effects Doctors 285

World of DTC Marketing

APRIL 6, 2022

Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Pharma websites continue to have the highest bounce rates of any industry. 4our: Do they regularly go to their doctor and have a specific HCP they trust?

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Marketing Sales pitches Pharma Media 196

World of DTC Marketing

SEPTEMBER 24, 2021

Then they decided to move their HQ to an expensive campus in downtown Cambridge to play with “big pharma” Along with the move came new competitors and MS patients who reported that other MS drugs were better. Many doctors also became upset at the idea of telling Alzheimer’s patients that the drug didn’t work.

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Insurance Pharma Doctors Physicians 222

World of DTC Marketing

JUNE 22, 2022

PBMs, insurers, pharma companies, and hospitals don’t want to give up their profits even if it’s better for the general population. To help it along, it has enlisted Bakul Patel; a former official tasked with creating the regulatory classification of “software as a medical device” at the FDA.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

World of DTC Marketing

JUNE 1, 2021

SUMMARY: The FDA is coming under intense pressure to approve Biogen’s Alzheimer’s drug, but Aaron S. With a lot of money pouring in from MS drugs, their CEO decided that they needed to act like big pharma and moved the company to downtown Cambridge under the guise that it was necessary to get closer to biomedical R&D.

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Side effects FDA Patients Doctors 187

World of DTC Marketing

MARCH 11, 2022

But do doctors trust the system? consumers’ trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S. consumers say they trust pharma companies more than they did before the COVID-19 pandemic, according to Accenture’s 2021 survey. Physician trust in the U.S.

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Physicians Healthcare Healthcare Prescription 212

World of DTC Marketing

DECEMBER 23, 2020

The old belief is that patients who are interested in new treatments ask their doctor about them. While pharma product websites stop the train for online health seekers, the vast majority fail to provide the information needed to convince people to ask for an advertised product. That belief is out the window. What are the side effects?

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Prescription Doctors Side effects Marketing 249

PM360

AUGUST 9, 2022

Before you can drive scripts and maximize the impact of your pharma marketing budget, you have to account for three key trends that have impacted how drugs are prescribed. Pharma companies have shifted their focus to specialized conditions such as multiple sclerosis and ulcerative colitis.

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Prescription Doctors Specialization Physicians 52

World of DTC Marketing

MARCH 6, 2022

This is why the FDA is going to need to establish a division to monitor digital health products. Pharma has a unique opportunity to link digital health to their products to test them and prove to doctors that they provide better patient outcomes.

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Patients Doctors Leads FDA 244

PM360

SEPTEMBER 7, 2023

Doctor Docs: HCPs on Social Media Platforms X vs. Threads Reaching HCPs where they prefer to consume content isn’t as simple with recent changes to the social media landscape. One doctor even said that Meta “bans” him anytime he says the word “cannabis.” The most shared links by HCPs were for Arexvy , Rinvoq , and Inpefa.

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Healthcare Healthcare FDA Doctors 52

Silver Line CRM

NOVEMBER 20, 2020

4 questions to help build your pharma marketing readiness strategy . The most important step in any pharma marketing readiness plan is understanding your customer. Watch for patient behavior in their interactions with you or with their doctor — where are they dropping off in the patient journey? Here’s how.

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Marketing Pharma Side effects Training 52

World of DTC Marketing

FEBRUARY 2, 2021

It is also important to ensure that the doctors oversee diagnosis. If a doctor makes a mistake when diagnosing and treating your illness, rules establish their responsibility and legal liability. We see new medical data almost every day, some of which the FDA says is questionable. 2wo: Bad Data=Bad Suggestions? 3hree: Oops !

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Insurance Doctors Healthcare Healthcare 139

pharmaphorum

SEPTEMBER 1, 2022

Our doctor consultations only cost $15, less than the average insurance copay. “Getting a doctor’s appointment to access critical medications is still hard for many people as it can be difficult and often take too long to make a doctor’s appointment for prescriptions like COVID-19 treatments.

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Medical Prescription Doctors Physicians 88

pharmaphorum

NOVEMBER 11, 2022

Long-term Biogen board chairman, Stelios Papadopoulos, nevertheless said: “Chris is the rare pharma executive who has a keen understanding of the complexities involved in running a multibillion-dollar global pharma business, as well as a deep appreciation for the value of innovation.”. — Bloomberg (@business) November 10, 2022.

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Insurance Doctors FDA Pharma 40

pharmaphorum

DECEMBER 29, 2022

The FDA granted full approval to Par’s generic on 28 March, 2013. The complaint also claimed that the agreement between Novartis and Par Pharma caused purchasers to pay artificially-inflated prices for the drug.

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Retail Marketing Doctors Government 52

PM360

AUGUST 9, 2022

Brand Beat: Juul Fights FDA Ban. Shortly after banning Juul from selling its products, the FDA placed a hold on its decision in order to review the company’s case more closely. however, the company is required to prove to the FDA that their e-cigarettes in fact benefit the public. FDA Update. Drug Approvals.

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Healthcare Healthcare Food and Drug Administration FDA 52

Pharmaceutical Technology

MARCH 24, 2023

Amgen’s (US) Amjevita (adalimumab) is the first Humira biosimilar, launched in February 2023, and seven other FDA-approved biosimilars are expected to arrive on the US market later this year. In addition, two more Humira biosimilars are currently under FDA review and both are anticipated to launch in 2023.

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Competition Marketing FDA Physicians 59

Pharmaceutical Technology

JULY 28, 2022

This can be evidenced by the FDA's recent approvals of Vabysmo, a therapy that is administered every four weeks for the first four doses, and this frequency may be reduced to as little as twice a year thereafter, depending on the results of optical coherence tomography and visual acuity evaluations.

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Marketing Food and Drug Administration FDA Doctors 52