World of DTC Marketing

DECEMBER 23, 2020

The old belief is that patients who are interested in new treatments ask their doctor about them. While pharma product websites stop the train for online health seekers, the vast majority fail to provide the information needed to convince people to ask for an advertised product. That belief is out the window. What are the side effects?

Prescription 249

Prescription Doctors Side effects Marketing 249

Pharmaceutical Technology

MARCH 24, 2023

Amgen’s (US) Amjevita (adalimumab) is the first Humira biosimilar, launched in February 2023, and seven other FDA-approved biosimilars are expected to arrive on the US market later this year. In addition, two more Humira biosimilars are currently under FDA review and both are anticipated to launch in 2023.

Competition 59

Competition Marketing FDA Physicians 59

pharmaphorum

AUGUST 8, 2022

Bayer has won a key FDA approval to extend the use of its prostate cancer therapy Nubeqa, as it tries to claim market share from rival drugs and fulfil its aim of building the drug into a €3 billion ($3.1 billion) blockbuster.

Sales 57

Sales Marketing Doctors Prospecting 57

pharmaphorum

SEPTEMBER 30, 2022

Another key factor to consider is the safety profile of the drug, particularly with regard to amyloid-related imaging abnormalities (ARIA) that are always a risk with amyloid-targeting drugs, causing oedema (ARIA-E) and haemorrhages (ARIA-H). . “What we cannot know yet is whether that effect increases over time in an individual.

Doctors 52

Doctors Side effects Safety Sales 52

Pharma Marketing Network

OCTOBER 11, 2021

Quickly adapting to a new reality due to the COVID-19 pandemic was a theme throughout this year’s Pharma Marketing Network Innovation Summit 2021, linking all three panels: “ Telehealth: Past. Telehealth has brought positive change for both patients and doctors. Success in pharma marketing with telehealth.

Healthcare 59

Healthcare Healthcare Marketing Insurance 59

Pharma Marketing Network

OCTOBER 11, 2021

Quickly adapting to a new reality due to the COVID-19 pandemic was a theme throughout this year’s Pharma Marketing Network Innovation Summit 2021, linking all three panels: “ Telehealth: Past. Telehealth has brought positive change for both patients and doctors. Success in pharma marketing with telehealth.

Healthcare 52

Healthcare Healthcare Marketing Insurance 52

MedReps

SEPTEMBER 19, 2022

There’s no shortage of challenges for those new to pharma, medical sales and even veterans. If a rep takes a more practical view of how to sell their product, they can find accessible staff members play a vital role in the doctor’s decision-making process. . Insurance Coverage. Competitors and Generic Medications.

Medical sales 66

Medical sales Medical sales reps Medical Sales 66

World of DTC Marketing

JUNE 8, 2021

SUMMARY: The approval of Biogen’s Alzheimer’s drug, after its advisory panel turned it down, begs the Inspector General to open an investigation into the FDA. The FDA gave approval to a medication despite a strong NO vote from their advisory panel of scientific advisers. Where to start? John Carroll, Endpoints.

FDA 207

FDA Food and Drug Administration Patients Biopharma 207

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Patients want to know other patients are involved in what pharma is doing. Learn how pharma is involving them. They want to hear about those patients’ experiences.

Patients 59

Patients Pharma Education Media 59

PM360

AUGUST 9, 2022

Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. Pharma Manufacturer Solutions. Needles cause patients pain, anxiety, pose safety risks, and for some people receiving injection therapy is a traumatic experience.

Prescription 105

Prescription Medical Side effects Patients 105

Pharmaceutical Technology

APRIL 13, 2023

Lower DCT usage for Phase I studies may be accounted for due to the heavier focus on safety and efficacy, and increased monitoring of trial participants in-person. In the US, the FDA (Food and Drug Administration) granted accelerated approvals of medical devices with AI in 2022 [8] , and growing use is expected throughout 2023.

Food and Drug Administration 52

Food and Drug Administration Electronics Healthcare Healthcare 52

PM360

SEPTEMBER 15, 2022

While I like traditional blinded market research projects or online virtual panels, the participants tend to be the “engaged patients” and may not account for the doctor-dependent patients needed to reach to move the market. Empathy needs to be a core strategic imperative for pharma brands. This is a tangible human challenge.

Patients 98

Patients Healthcare Healthcare Marketing 98

PM360

DECEMBER 14, 2022

As the pharma giant’s production and laboratory capabilities for biological drug substance manufacturing are set to increase, it will bring their Ireland employee base to roughly 5,500 people, their largest investment in the country yet. The company is pouring 1.2

Manufacturing 52

Manufacturing Medical Healthcare Healthcare 52