World of DTC Marketing

MARCH 6, 2022

Little is known about the peer-reviewed publications related to digital health products and services, how their potential for impact has been measured, and whether patients with the greatest burden of disease have been studied even by leading companies in the marketplace. Heath Affairs.

Patients 244

Patients Doctors Leads FDA 244

World of DTC Marketing

JUNE 1, 2021

SUMMARY: The FDA is coming under intense pressure to approve Biogen’s Alzheimer’s drug, but Aaron S. With a lot of money pouring in from MS drugs, their CEO decided that they needed to act like big pharma and moved the company to downtown Cambridge under the guise that it was necessary to get closer to biomedical R&D.

FDA 187

FDA Side effects Patients Doctors 187

World of DTC Marketing

MARCH 11, 2022

But do doctors trust the system? consumers’ trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S. consumers say they trust pharma companies more than they did before the COVID-19 pandemic, according to Accenture’s 2021 survey. Physician trust in the U.S.

Physicians 212

Physicians Healthcare Healthcare Prescription 212

PM360

SEPTEMBER 7, 2023

Doctor Docs: HCPs on Social Media Platforms X vs. Threads Reaching HCPs where they prefer to consume content isn’t as simple with recent changes to the social media landscape. One doctor even said that Meta “bans” him anytime he says the word “cannabis.” The most shared links by HCPs were for Arexvy , Rinvoq , and Inpefa.

Healthcare 52

Healthcare Healthcare FDA Doctors 52

Silver Line CRM

NOVEMBER 20, 2020

4 questions to help build your pharma marketing readiness strategy . The most important step in any pharma marketing readiness plan is understanding your customer. Watch for patient behavior in their interactions with you or with their doctor — where are they dropping off in the patient journey? Here’s how.

Marketing 52

Marketing Pharma Side effects Training 52

Pharma Marketing Network

APRIL 10, 2023

This leads to higher healthcare costs for everyone, as emergency room visits and hospital stays are much more expensive than regular doctor visits. This kind of system would lead to a government takeover of healthcare, and we all know that the government is not capable of running such a complex and expensive system.

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Government Healthcare Healthcare Competition 52

Pharmaceutical Technology

MARCH 24, 2023

Amgen’s (US) Amjevita (adalimumab) is the first Humira biosimilar, launched in February 2023, and seven other FDA-approved biosimilars are expected to arrive on the US market later this year. In addition, two more Humira biosimilars are currently under FDA review and both are anticipated to launch in 2023.

Competition 59

Competition Marketing FDA Physicians 59

PM360

AUGUST 9, 2022

Brand Beat: Juul Fights FDA Ban. Shortly after banning Juul from selling its products, the FDA placed a hold on its decision in order to review the company’s case more closely. however, the company is required to prove to the FDA that their e-cigarettes in fact benefit the public. FDA Update. Drug Approvals.

Healthcare 52

Healthcare Healthcare Food and Drug Administration FDA 52

Pharmaceutical Technology

JULY 28, 2022

This can be evidenced by the FDA's recent approvals of Vabysmo, a therapy that is administered every four weeks for the first four doses, and this frequency may be reduced to as little as twice a year thereafter, depending on the results of optical coherence tomography and visual acuity evaluations.

Marketing 52

Marketing Food and Drug Administration FDA Doctors 52

pharmaphorum

AUGUST 8, 2022

Bayer has won a key FDA approval to extend the use of its prostate cancer therapy Nubeqa, as it tries to claim market share from rival drugs and fulfil its aim of building the drug into a €3 billion ($3.1 billion) blockbuster. Most men with mHSPC will eventually progress to CRPC, which has poor survival prospects.

Sales 57

Sales Marketing Doctors Prospecting 57

Pharma Marketing Network

OCTOBER 11, 2021

Quickly adapting to a new reality due to the COVID-19 pandemic was a theme throughout this year’s Pharma Marketing Network Innovation Summit 2021, linking all three panels: “ Telehealth: Past. Telehealth has brought positive change for both patients and doctors. Success in pharma marketing with telehealth.

Healthcare 59

Healthcare Healthcare Marketing Insurance 59

Pharma Marketing Network

OCTOBER 11, 2021

Quickly adapting to a new reality due to the COVID-19 pandemic was a theme throughout this year’s Pharma Marketing Network Innovation Summit 2021, linking all three panels: “ Telehealth: Past. Telehealth has brought positive change for both patients and doctors. Success in pharma marketing with telehealth.

Healthcare 52

Healthcare Healthcare Marketing Insurance 52

Silver Line CRM

NOVEMBER 11, 2020

There’s a lot of talk in pharma about creating the desired customer experience, and mapping that out with what interactions make up a customer journey, like doctor-patient conversations. Pharma marketers today are under plenty of pressure to deliver what customers want, when they want it. FDA/FTC/HIPAA compliance.

Marketing 52

Marketing Pharmaceutical Side effects Insurance 52

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Patients want to know other patients are involved in what pharma is doing. Learn how pharma is involving them. They want to hear about those patients’ experiences.

Patients 59

Patients Pharma Education Media 59

Pharma Marketing Network

JUNE 8, 2020

Don (PMN): Hi good morning everyone, welcome to the pharma marketing podcast. I come to the pharma space from being a medical operator of clinics for the last 15 to 20 years where we took care of patients with specific disease conditions that were often overlooked. Bob and Mark thanks for joining us today. Mark (83Bar): Yea thank you.

Doctors 40

Doctors Education Physicians Marketing 40

PM360

SEPTEMBER 7, 2023

Then, we must allow ourselves to be unconstrained by conventional practice and follow where that empathy leads to help meet their needs.” He kicked things over to the argenx labs in Ghent, Belgium where Peter Ulrichts, Scientific Lead, Neuromuscular Franchise, argenx, explained the science behind VYVGART.

Patients 105

Patients Pharma Education Doctors 105

Pharmaceutical Technology

APRIL 13, 2023

Metabolic disorders have remained the leading therapy area for DCT adoption for over five years, mainly due to the use of wearables, such as glucometers, and other smart devices. In the US, the FDA (Food and Drug Administration) granted accelerated approvals of medical devices with AI in 2022 [8] , and growing use is expected throughout 2023.

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Food and Drug Administration Electronics Healthcare Healthcare 52

Evolve Your Success

MARCH 14, 2023

From treating doctors and providers as partners to viewing your role as an extension to help others in that partnership, he shows how far one can go in the industry when you know how to communicate. Also, I was like, “I probably don’t want to be a doctor because they have to go to school for a long time.” I was an athlete.

Doctors 98

Doctors Medical sales Sales Medical 98

Quantified

APRIL 18, 2022

A global head of sales at a pharma company recently told me that “only 15% of our sales calls end in a positive outcome.”. Why is success in pharma sales so hard? Pharma has always been highly restrictive in terms of the different tools you can use to engage, educate and inform about prescription medicines.

Sales 52

Sales Pharma Pharma sales reps Medicine 52

PM360

NOVEMBER 29, 2022

1 And, on average , the FDA approved 60% more drugs between 2010-2019 than the yearly average over the previous decade. At the same time, MSLs are being asked to help inform brand strategy with their learnings from talking to leading healthcare professionals. If you apply the right AI engines, you will get increasingly better insights.

Medical science 95

Medical science Medical Customer Relationship Management Doctors 95

PM360

SEPTEMBER 15, 2022

Quantitative survey results can often lead to a false sense of security around pre-selected response options, therefore missing critical contextual information that helps someone truly understand the patient’s perspective. This sub-set of office personnel is valuable and often leads to rich insights if marketers can spend the time/money.

Patients 98

Patients Healthcare Healthcare Marketing 98

Pharmaceutical Technology

FEBRUARY 1, 2023

RSV researchers at major pharmaceutical companies are currently working to develop new RSV drugs to beat future waves of RSV infection and gain the first RSV vaccine FDA approval. This would be preferable for patients as doctors must administer Synagis to patients five times per month during peak RSV season. per 100,000.

Pharma 64

Pharma Pharmaceutical FDA Healthcare Provider 64

pharmaphorum

JANUARY 9, 2023

China still hasn’t approved western mRNA vaccines, despite submission, and the US FDA rejects Chinese-only trial data for cancer medicines. For pharma, the impact in critical areas such as the performance of newly marketed innovation has already been documented. Pharma boxed in? Strategic choice challenges for 2023.

Medicine 89

Medicine Healthcare Healthcare Pharma 89

pharmaphorum

JUNE 29, 2022

Non-COVID prescription medicines didn’t stop launching during the pandemic — approvals by both the FDA and the EMA were, in fact historically high in both 2020 and 2021. The initial pandemic lockdowns prevented many patients from seeing doctors face-to-face. Pharma simply has less interactive time with doctors.

Doctors 57

Doctors Medicine Marketing Prescription 57

PM360

DECEMBER 14, 2022

As the pharma giant’s production and laboratory capabilities for biological drug substance manufacturing are set to increase, it will bring their Ireland employee base to roughly 5,500 people, their largest investment in the country yet. The company is pouring 1.2 Boston Scientific Acquires Gastro Device Company.

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Manufacturing Medical Healthcare Healthcare 52

Clarify Health

MAY 19, 2020

After FDA-approval comes the last critical mile of this journey: bringing the product to market. As healthcare providers (HCPs) are re-deployed to care for COVID-19 patients, many chronically-ill patients will have less frequent follow-up with their doctors.

Biopharma 52

Biopharma Physicians Marketing Prescription 52

World of DTC Marketing

JULY 27, 2021

COVID vaccines, already in use, have not received full FDA approval. In the meantime pharma is complaing about global tax proposals. The COVID-19 vaccine received emergency use authorization from the FDA months ago and has yet to receive full approval, which could lead to more people getting vaccinated.

Medical 297

Medical Media Physicians FDA 297

Cadensee

JULY 14, 2021

They've been involved in major clinical studies; they've been working with the FDA as consultants. And we do have an office in the Bay Area where my partner Peter Fitzgerald, leads the effort. Then if it that's going to be the case, you're going to sit there for the FDA approval. Because guess what? Today it's history.

Marketing 52

Marketing Doctors Medical Management 52

Cadensee

JULY 20, 2021

It's become the main thing that the doctors are looking at now. And did you know at the time that you were a trailblazer in this space? It broke the confines of you being a doctor learning healthcare, learning to be a medical profession and that stayed there; it just broke it all. Interview Transcription (mild edits).

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Food and Drug Administration Doctors Healthcare Healthcare 52