World of DTC Marketing

APRIL 25, 2022

Fitbit collected such information, Faranesh told KHN, as part of a survey submitted to the FDA for clearance of its device. But the full results of the study — which collected information from 455,000 patients — aren’t yet available. Wearable devices can alert patients to potential health issues that require a visit to the doctor.

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Doctors Healthcare Healthcare Patients 231

World of DTC Marketing

JULY 21, 2021

The FDA needs to study what people do when they see a DTC ad. Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need.

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Marketing Prescription Side effects Doctors 285

Pharmaceutical Technology

OCTOBER 1, 2022

The US Food and Drug Administration (FDA) has granted approval for Amylyx Pharmaceuticals’ Relyvrio (sodium phenylbutyrate and taurursodiol) to treat adult patients with amyotrophic lateral sclerosis (ALS). The FDA approval is based on findings from the multicentre Phase II CENTAUR clinical trial that enrolled 137 ALS patients.

Food and Drug Administration 97

Food and Drug Administration FDA Prescription Specialization 97

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. HCPs need pharma, and pharma needs HCPs—so let’s make sure that this next chapter of engagement is one of partnership, in pursuit of the interest of patients.”

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

pharmaphorum

SEPTEMBER 30, 2022

Patient organisations have been celebrating the FDA approval yesterday of Amylyx’ amyotrophic lateral sclerosis (ALS) therapy Relyvrio, after not one but two advisory committee meetings that arrived at different conclusions about the drug. An oral version of edaravone was cleared this year.

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FDA Doctors Patients Prescription 77

World of DTC Marketing

AUGUST 25, 2022

Fierce Healthcare reported, “three in 4 Americans leave the doctor confused and dissatisfied for reasons that include disappointment in the level of Q&A they have with their doctor, confusion about their health, and a need to do more research, according to a survey of 1,000 U.S. Of those, 80% turn online to do so.

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Doctors Media Physicians Pharma 227

World of DTC Marketing

JUNE 11, 2021

Key Points: Trust in the CDC and FDA has decreased dramatically during the COVID-19 pandemic among health care professionals, according to a new WebMD/Medscape poll. doctors surveyed in the same time period, 77% said their trust in the CDC has decreased and 48% said their trust in the FDA has decreased. Out of nearly 450 U.S.

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Marketing Doctors FDA Pharma 187

Medgadget

OCTOBER 17, 2022

However, patients would typically attend with a lung specialist to perform this test. The device is easy to use, requiring the patient to blow into it daily, and the company envisages the technology as similar to the blood-glucose tests used by patients with diabetes to keep track of their condition. How is this suboptimal?

Doctors 93

Doctors FDA Patients Medical 93

World of DTC Marketing

DECEMBER 2, 2021

GOOD MORNING: The FDA is taking a scientific approach to evaluating direct-to-consumer (DTC) drug advertising, focusing on measuring consumer perceptions of the information presented in ads. ” So, are we supposed to believe that better images in DTC ads lead to patients asking for an Rx? ” Uh…no.

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. The FDA should require every pharma product website to devote part of its content to prevention and the importance of exercise.

Insurance 200

Insurance Doctors Side effects Pharma 200

World of DTC Marketing

AUGUST 10, 2022

DTC pharma marketers must acknowledge that people’s days of seeing a TV ad and running to their doctor to ask for the product are all but gone. Time and time again, I’ve found, in research talking with patients, that they want a lot more information before they ask for a new drug.

Marketing 252

Marketing Media Side effects Pharma 252

World of DTC Marketing

JUNE 1, 2021

SUMMARY: The FDA is coming under intense pressure to approve Biogen’s Alzheimer’s drug, but Aaron S. Since that time, Biogen’s MS drugs have faced intense competition as MS patients continue to vent on social media that the Biogen drug has nasty side effects. Too many doctors, the data was still questionable.

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Side effects FDA Patients Doctors 187

World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. One of our tests, one of the most read emails, had a subject line of “new label information for prescribing just FDA approved.”

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Physicians Doctors Marketing Sales 180

World of DTC Marketing

FEBRUARY 22, 2021

Jazz Pharmaceuticals has introduced a new prescription medication for patients with sleep apnea/narcolepsy that “helped adults get up to 9 hours of improved wakefulness in clinical studies at 12 weeks” and they’re using a flying pig on their DTC. billion in 2018, and is expected to grow at a CAGR of 7.20% to reach $86.01

Pharma 181

Pharma Doctors Side effects Prescription 181

Pharmaceutical Technology

AUGUST 12, 2022

In the lead-up to a critical meeting that will influence the approval of a new drug for amyotrophic lateral sclerosis (ALS), the US Food and Drug Administration (FDA) has detailed its plans to advance rare neurodegenerative disease research. The FDA’s action plan. Thus, FDA funding could be what is needed on this front, says Cudkowicz.

FDA 98

FDA Food and Drug Administration Physicians Side effects 98

World of DTC Marketing

DECEMBER 23, 2020

DTC marketers who believe that DTC is essentially the same as before the pandemic are failing to recognize significant shifts in patient behavior regarding prescription drugs. In an era of a pandemic, are psoriasis patients really going to ask for a drug that may compromise their immune system? What are other patients saying about it?

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Prescription Doctors Side effects Marketing 249

World of DTC Marketing

JANUARY 1, 2022

More and more patients demand a level of service they want with the increased costs of health insurance premiums. 1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections.

Healthcare 244

Healthcare Healthcare Side effects Prescription 244

World of DTC Marketing

JUNE 6, 2021

SUMMARY: The media headlines promise weight loss for diabetes patients, but Norvo’s new drug is in the same class as other drugs and carries many warnings. Can diabetes patients really stay adherent to a drug for 63 weeks in which 85% of patients report GI side effects and will insurance cover the cost?

Side effects 318

Side effects Insurance Medical Patients 318

LEVO Health

OCTOBER 26, 2022

With seemingly countless treatment options on the table, how can your device cut through the clutter and get in front of the right patients at just the right time? You need to be a trusted partner for both patients and their providers alike. . Food & Drug Administration (FDA) classifies medical devices.

Medical 52

Medical Marketing Patients Food and Drug Administration 52

World of DTC Marketing

MARCH 6, 2022

Digital health companies aim to address the numerous health care challenges, including poor patient engagement, communication gaps between patients and providers, lack of longitudinal data, inconvenience of care delivery, and insufficient clinical decision support for providers and patients. What about patients?

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Patients Doctors Leads FDA 244

PM360

SEPTEMBER 7, 2023

Doctor Docs: HCPs on Social Media Platforms X vs. Threads Reaching HCPs where they prefer to consume content isn’t as simple with recent changes to the social media landscape. One doctor even said that Meta “bans” him anytime he says the word “cannabis.” Despite these concerns, some HCPs are feeling positively about Threads.

Healthcare 52

Healthcare Healthcare FDA Doctors 52

Legacy MEDSearch

JUNE 19, 2023

The FDA approval is significant as it recognizes the safety and effectiveness of iTFlow® in analyzing blood flow through 4D Flow MRI data, with the potential to enhance diagnostic accuracy for patients with cardiovascular diseases and heart conditions. iTFlow® is an innovative software solution developed by Cardio Flow Design Inc.

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FDA Food and Drug Administration Recruitment Physicians 52

World of DTC Marketing

DECEMBER 22, 2020

” An app can help patients manage their chronic conditions but there are a lot of variables. If, for existence, a pharma developed app requires patients to “check-in” everyday it could be a reminder that they are living with a chronic health issue. ” to “if it helps patient, it’s what we want to do.”

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Pharma Doctors Patients Management 230

pharmaphorum

SEPTEMBER 28, 2022

The FDA has published draft guidance giving its position on the ethical reasons for including children in clinical trials, and protecting them from harm. Trial sponsors are still left with the challenge of including children in an ethical , safe, and secure way, and the new guidance is the FDA’s attempt to make that easier to achieve.

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FDA Ethics Prospecting Safety 57

PM360

NOVEMBER 21, 2022

Patient Pages: PatientPoint Reveals Patients Are Anxious About Talking with Doctors. A notable 69% of Americans worry that they won’t be able to understand the terminology their doctors use and the same number of patients wish they knew how to describe their symptoms better before talking to an HCP.

Healthcare 52

Healthcare Healthcare Doctors Physicians 52

Medgadget

DECEMBER 1, 2022

Bigfoot Biomedical , a medtech company based in California, has developed the Bigfoot Unity System, a diabetes management technology for patients on multiple daily injection therapy. The system uses continuous glucose monitoring data and doctor recommendations to provide insulin dose recommendations, helping patients to avoid uncertainty.

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Management Patients Doctors Healthcare 99

PM360

SEPTEMBER 15, 2022

The term “patient centricity” has been around for over a decade, and since its first utterance the buzzword has been praised, dissected, criticized, and everything in between. The concept has always been worthwhile, but people within and outside of the industry have wondered whether the industry was truly becoming more patient centric?

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Patients Healthcare Healthcare Marketing 98

World of DTC Marketing

APRIL 22, 2021

A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer. DTC marketers need to understand the patient journey a lot better with specific recommendations to silence the “noise” around their medications.

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Marketing Side effects Prescription Media 265

Legacy MEDSearch

AUGUST 14, 2023

Qualified medical personnel wanting to get fish-skin burn-treatment products for their patients should call 703-287-8752 or email wildfires@kerecis.com. Kerecis is dispatching a specialist to train doctors who would be using the product for the first time. We want to help burn victims heal as quickly and fully as possible.

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FDA Recruitment Medical Doctors 52

World of DTC Marketing

MARCH 11, 2022

Most patients completely trusted their physicians “to put their needs above all other considerations” (69%). But do doctors trust the system? According to Accenture, “the pharma industry has ‘earned’ some modest gains in trust from patients due to vaccine development. Physician trust in the U.S.

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Physicians Healthcare Healthcare Prescription 212

World of DTC Marketing

SEPTEMBER 24, 2021

This drug was never about patients; it was about a company whose ego got too big and needed a savior in the form of a medicine that could bring in hundreds of millions of dollars. Many doctors also became upset at the idea of telling Alzheimer’s patients that the drug didn’t work. Biogen is in trouble.

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Insurance Pharma Doctors Physicians 222

World of DTC Marketing

JUNE 22, 2022

A new feature—a sensor that monitors changes in the heart rate for irregularities that can lead to strokes and heart failure—has just been approved by America’s Food and Drug Administration (FDA). The FDA’s stamp of approval for the Fitbit sensor is a big deal. Google is also giving health records another whirl.

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Healthcare Healthcare Food and Drug Administration FDA 227

pharmaphorum

SEPTEMBER 1, 2022

Cyrus Massoumi, founder of Dr. B, tells us about his online platform that makes physician assessment readily available to patients and provides access to COVID-19 therapeutics that may otherwise be difficult to obtain. Dr. B was founded in 2021 to connect providers with leftover COVID vaccines to the patients seeking to receive them.

Medical 89

Medical Prescription Doctors Physicians 89

European Pharmaceutical Review

FEBRUARY 2, 2023

Amgen’s AMJEVITA was the first biosimilar to Humira approved by the US Food and Drug Administration (FDA), in 2016. “AMJEVITA provides another treatment option for patients and their doctors.” Five are FDA-approved in the US and three are approved in the European Union (EU).

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Food and Drug Administration FDA Doctors Food 86

PM360

APRIL 7, 2023

Patient Pages: How Healthcare Costs Affect Insured Patients Today A new study shows an insured American with an employer-sponsored health insurance plan can expect to spend more than $320,000 (including insurance premiums and out-of-pocket costs) during his/her adult lifetime.

Healthcare 52

Healthcare Healthcare Insurance Physicians 52

Pharmaceutical Technology

AUGUST 5, 2022

The diabetic macular oedema (DME) space recently witnessed a new approval; the US Food and Drug Administration (FDA) announced the approval of Coherus’ Cimerli (ranibizumab-eqrn; FYB201), a vascular endothelial growth factor (VEGF) inhibitor therapy. Cimerli’s biosimilar status is appealing to providers and patients alike in the US.

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Food and Drug Administration FDA Safety Insurance 52

PM360

SEPTEMBER 15, 2022

Doctor Docs: Doctors Left Concerned After Roe v. For example, Lisa Harris, a professor of reproductive health at the University of Michigan wrote to The New England Journal of Medicine , “Might abortion be permissible in a patient with pulmonary hypertension, for whom we cite a 30 – 50% chance of dying with ongoing pregnancy?

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Healthcare Healthcare Doctors Physicians 52