World of DTC Marketing

FEBRUARY 22, 2021

Jazz Pharmaceuticals has introduced a new prescription medication for patients with sleep apnea/narcolepsy that “helped adults get up to 9 hours of improved wakefulness in clinical studies at 12 weeks” and they’re using a flying pig on their DTC. First, the problem of sleep apnea. This DTC is an embaressment.

Pharma 181

Pharma Doctors Side effects Prescription 181

World of DTC Marketing

JANUARY 1, 2022

More and more patients demand a level of service they want with the increased costs of health insurance premiums. 1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections.

Healthcare 244

Healthcare Healthcare Side effects Prescription 244

Pharmaceutical Technology

AUGUST 12, 2022

In the lead-up to a critical meeting that will influence the approval of a new drug for amyotrophic lateral sclerosis (ALS), the US Food and Drug Administration (FDA) has detailed its plans to advance rare neurodegenerative disease research. The FDA’s action plan. The first AdCom was critical of the study’s robustness.

FDA 98

FDA Food and Drug Administration Physicians Side effects 98

World of DTC Marketing

JUNE 22, 2022

A new feature—a sensor that monitors changes in the heart rate for irregularities that can lead to strokes and heart failure—has just been approved by America’s Food and Drug Administration (FDA). The FDA’s stamp of approval for the Fitbit sensor is a big deal. Google is also giving health records another whirl.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

World of DTC Marketing

MARCH 11, 2022

Most patients completely trusted their physicians “to put their needs above all other considerations” (69%). But do doctors trust the system? According to Accenture, “the pharma industry has ‘earned’ some modest gains in trust from patients due to vaccine development. Physician trust in the U.S.

Physicians 212

Physicians Healthcare Healthcare Prescription 212

PM360

SEPTEMBER 7, 2023

Doctor Docs: HCPs on Social Media Platforms X vs. Threads Reaching HCPs where they prefer to consume content isn’t as simple with recent changes to the social media landscape. One doctor even said that Meta “bans” him anytime he says the word “cannabis.” Despite these concerns, some HCPs are feeling positively about Threads.

Healthcare 52

Healthcare Healthcare FDA Doctors 52

PM360

NOVEMBER 21, 2022

Patient Pages: PatientPoint Reveals Patients Are Anxious About Talking with Doctors. A notable 69% of Americans worry that they won’t be able to understand the terminology their doctors use and the same number of patients wish they knew how to describe their symptoms better before talking to an HCP.

Healthcare 52

Healthcare Healthcare Doctors Physicians 52

PM360

SEPTEMBER 15, 2022

The term “patient centricity” has been around for over a decade, and since its first utterance the buzzword has been praised, dissected, criticized, and everything in between. The concept has always been worthwhile, but people within and outside of the industry have wondered whether the industry was truly becoming more patient centric?

Patients 98

Patients Healthcare Healthcare Marketing 98

Medgadget

DECEMBER 1, 2022

Bigfoot Biomedical , a medtech company based in California, has developed the Bigfoot Unity System, a diabetes management technology for patients on multiple daily injection therapy. The system uses continuous glucose monitoring data and doctor recommendations to provide insulin dose recommendations, helping patients to avoid uncertainty.

Management 99

Management Patients Doctors Healthcare 99

PM360

MARCH 22, 2024

Think about patients who need treatment multiple times per day versus you get an infusion and then you’re good to go for multiple years.” and is one of the leading causes of kidney failure. FDA UPDATE Aurlumyn (iloprost) injection by Eicos Sciences, Inc. For chronic pathologies, that’s a huge advantage. was approved by the U.S.

Food and Drug Administration 52

Food and Drug Administration FDA Healthcare Healthcare 52

World of DTC Marketing

AUGUST 24, 2021

We thought that the approval of the Pfizer vaccine by the FDA would lead to a lot more vaccinations, but anti-vaxxers are already coming up with excuses such as “it’s a money grab by Pfizer” and “I have a strong immune system, I don’t need the vaccine.”

Insurance 198

Insurance Doctors Media FDA 198

World of DTC Marketing

APRIL 6, 2022

For that matter, click-through rates don’t correlate with any meaningful brand metrics or any meaningful lead-gen metrics. 4our: Do they regularly go to their doctor and have a specific HCP they trust? In addition, the FDA seems to be looking at NDAs in terms of REAL outcomes. This has to be reversed.

Marketing 196

Marketing Sales pitches Pharma Media 196

Pharmaceutical Technology

AUGUST 5, 2022

The diabetic macular oedema (DME) space recently witnessed a new approval; the US Food and Drug Administration (FDA) announced the approval of Coherus’ Cimerli (ranibizumab-eqrn; FYB201), a vascular endothelial growth factor (VEGF) inhibitor therapy. Cimerli’s biosimilar status is appealing to providers and patients alike in the US.

Food and Drug Administration 52

Food and Drug Administration FDA Safety Insurance 52

PM360

APRIL 7, 2023

Patient Pages: How Healthcare Costs Affect Insured Patients Today A new study shows an insured American with an employer-sponsored health insurance plan can expect to spend more than $320,000 (including insurance premiums and out-of-pocket costs) during his/her adult lifetime.

Healthcare 52

Healthcare Healthcare Insurance Physicians 52

PM360

SEPTEMBER 15, 2022

Doctor Docs: Doctors Left Concerned After Roe v. For example, Lisa Harris, a professor of reproductive health at the University of Michigan wrote to The New England Journal of Medicine , “Might abortion be permissible in a patient with pulmonary hypertension, for whom we cite a 30 – 50% chance of dying with ongoing pregnancy?

Healthcare 52

Healthcare Healthcare Doctors Physicians 52

pharmaphorum

DECEMBER 22, 2022

The life sciences industry is flexing towards innovation in new areas, faster than ever before, and increasing patient care in astonishing ways. We can now measure patient activity, steps, and movement continuously and in real time, which serves as a new potential indicator of treatment effectiveness.

FDA 85

FDA Patients Electronics Medical 85

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. But 71% also want publicly shared information about how patients’ perspectives were incorporated into the development of products and services. Noël Moossa.

Patients 59

Patients Pharma Education Media 59

European Pharmaceutical Review

MARCH 4, 2024

Indeed, in 2022, biologics constituted 40 percent of all US Food and Drug Administration (FDA) approved drugs, projecting a compound annual growth rate (CAGR) of 9.5 These actions occur at both the delivery site and other systemic locations, thereby promoting an immunogenic response that leads to cancer cell death.

Food and Drug Administration 92

Food and Drug Administration Transportation FDA Medical 92

PM360

AUGUST 9, 2022

Brand Beat: Juul Fights FDA Ban. Shortly after banning Juul from selling its products, the FDA placed a hold on its decision in order to review the company’s case more closely. however, the company is required to prove to the FDA that their e-cigarettes in fact benefit the public.

Healthcare 52

Healthcare Healthcare Food and Drug Administration FDA 52

pharmaphorum

AUGUST 25, 2022

That was until my doctors stunned me with the news that I had cirrhosis caused by non-alcoholic steatohepatitis, or NASH, a severe form of fatty liver disease that often has few or no symptoms until very late stages. Also, NASH is now the leading cause in woman for being listed for a liver transplant.

Patients 98

Patients Medical Electronics Medicine 98

pharmaphorum

OCTOBER 26, 2022

But two new non-steroidal topicals were introduced this year — Dermavant Science’s Vtama and Arcutis Biotherapeutics’ Zoryve — and each one solves a long-time problem plaguing millions of psoriasis patients. For milder cases, doctors have traditionally prescribed topical corticosteroids, vitamin D analogues, and retinoids.

Side effects 96

Side effects Food and Drug Administration Patients Management 96

Pharmaceutical Technology

MARCH 24, 2023

Amgen’s (US) Amjevita (adalimumab) is the first Humira biosimilar, launched in February 2023, and seven other FDA-approved biosimilars are expected to arrive on the US market later this year. In addition, two more Humira biosimilars are currently under FDA review and both are anticipated to launch in 2023.

Competition 59

Competition Marketing FDA Physicians 59

pharmaphorum

AUGUST 11, 2022

The system did not only spend money and resources trying to address issues caused by those treatments, but patients also wasted time looking for answers; precious time that could have been spent receiving proper and effective treatment. billion in the United States alone.

Side effects 90

Side effects Medical Prescription Patients 90

Pharmaceutical Technology

JULY 28, 2022

This can be evidenced by the FDA's recent approvals of Vabysmo, a therapy that is administered every four weeks for the first four doses, and this frequency may be reduced to as little as twice a year thereafter, depending on the results of optical coherence tomography and visual acuity evaluations.

Marketing 52

Marketing Food and Drug Administration FDA Doctors 52

pharmaphorum

AUGUST 8, 2022

Bayer has won a key FDA approval to extend the use of its prostate cancer therapy Nubeqa, as it tries to claim market share from rival drugs and fulfil its aim of building the drug into a €3 billion ($3.1 billion) blockbuster. Most men with mHSPC will eventually progress to CRPC, which has poor survival prospects.

Sales 57

Sales Marketing Doctors Prospecting 57

PM360

MAY 15, 2023

Doctor Docs: Incorporating Climate Change into Physician Training A growing number of medical professionals across the U.S. This protein is the key to a natural mechanism to protect the body against blood clots when it cannot move,” stated Ole Frøbert, MD, PhD, study co-lead, in a press release.

Healthcare 52

Healthcare Healthcare Medical Education 52

Nixon Gwilt Law

NOVEMBER 16, 2023

For instance, AI systems can interpret complex medical data, make decisions based on that data, and even interact with patients using natural language processing. Privacy Regulations Compliance Because some real data needs to inform the parameters of the synthetic data set, patient privacy regulations still apply.

Healthcare 52

Healthcare Healthcare Ethics Training 52

Legacy MEDSearch

JULY 19, 2022

This certification represents the first step in making Caption Health’s industry-leading technology platform available outside the US, and highlights the company’s strong clinical and regulatory track record as it uses AI and ultrasound to deliver better cardiac care. since it received FDA 510(k) clearance in 2020.

Recruitment 52

Recruitment Medical Leads Patients 52

Medgadget

JUNE 13, 2022

However, patients can also be prone to “white coat syndrome,” where anxiety during such measurements can lead to significantly misleading results. However, research has shown 40% of patients are misdiagnosed. This results in patients either taking medications they don’t need or vice versa.

Medical 85

Medical Patients Doctors Manufacturing 85

Pharma Marketing Network

OCTOBER 11, 2021

Patients and doctors went from trying to make sense of the platform to full-blown adoption where practices continue to incorporate it as an integral part of the go-to-market model. However, today it is now knocking down barriers and becoming a key method to reaching more patients. So where is telehealth working well?

Healthcare 59

Healthcare Healthcare Marketing Insurance 59

Pharma Marketing Network

OCTOBER 11, 2021

Patients and doctors went from trying to make sense of the platform to full-blown adoption where practices continue to incorporate it as an integral part of the go-to-market model. However, today it is now knocking down barriers and becoming a key method to reaching more patients. So where is telehealth working well?

Healthcare 52

Healthcare Healthcare Marketing Insurance 52

PM360

SEPTEMBER 7, 2023

The “Kama Sutra” for Parkinson’s patients. A card game designed to help hemophilia patients exercise. A virtual product launch for patients akin to an iPhone debut. All of these are examples of how companies are taking a little more unconventional approach to patient engagement. Marketing and Patient Engagement, argenx.

Patients 105

Patients Pharma Education Doctors 105

MaBiCo

NOVEMBER 15, 2023

Medical sales representatives are professionals who promote medical and health related products or services to healthcare providers, such as hospitals, clinics, pharmacies, and doctors. Sooner or later AI will appear in the form of chatbots communicating directly with doctors whenever they need it.

Medical sales 52

Medical sales Medical sales reps Sales Medical 52

Medico Reach

MARCH 24, 2023

Even for cancers that are difficult to treat, new treatments and technologies improve patient survival rates. Hence, new oncology market trends will set in as doctors and pharmaceutical companies work towards individualized treatment decisions. Proper research and investment in this field can lead to treating the disease efficiently.

Marketing 52

Marketing Medicine Healthcare Healthcare 52

Medico Reach

MARCH 24, 2023

Even for cancers that are difficult to treat, new treatments and technologies improve patient survival rates. Hence, new oncology market trends will set in as doctors and pharmaceutical companies work towards individualized treatment decisions. Proper research and investment in this field can lead to treating the disease efficiently.

Marketing 52

Marketing Medicine Healthcare Healthcare 52

pharmaphorum

JANUARY 15, 2023

Although the clinical manifestation of NMOSD may resemble MS, the NMOSD-specific serum autoantibody (AQP4-IgG) can be detected in up to 80% of patients, confirming it as a distinct clinical entity to MS. Despite this, 41% of NMOSD patients have reported an initial misdiagnosis of MS , according to Horizon Therapeutics.

Patients 94

Patients Medicine Physicians Medical 94

pharmaphorum

SEPTEMBER 28, 2022

Martin Mendoza, PhD, director of health equity and health science policy for the All of Us Research Program at the National Institutes of Health (NIH), tells pharmaphorum about the programme and how it will accelerate research for the benefit of all patients. Food and Drug Administration (FDA).

Medicine 86

Medicine Food and Drug Administration Medical FDA 86