pharmaphorum

SEPTEMBER 1, 2022

Cyrus Massoumi, founder of Dr. B, tells us about his online platform that makes physician assessment readily available to patients and provides access to COVID-19 therapeutics that may otherwise be difficult to obtain. Dr. B was founded in 2021 to connect providers with leftover COVID vaccines to the patients seeking to receive them.

Medical 94

Medical Prescription Doctors Physicians 94

World of DTC Marketing

APRIL 22, 2021

A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer. DTC marketers need to understand the patient journey a lot better with specific recommendations to silence the “noise” around their medications.

Marketing 265

Marketing Side effects Prescription Media 265

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. HCPs need pharma, and pharma needs HCPs—so let’s make sure that this next chapter of engagement is one of partnership, in pursuit of the interest of patients.”

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. The FDA should require every pharma product website to devote part of its content to prevention and the importance of exercise.

Insurance 200

Insurance Doctors Side effects Pharma 200

World of DTC Marketing

FEBRUARY 22, 2021

Jazz Pharmaceuticals has introduced a new prescription medication for patients with sleep apnea/narcolepsy that “helped adults get up to 9 hours of improved wakefulness in clinical studies at 12 weeks” and they’re using a flying pig on their DTC. billion by 2026. This DTC is an embaressment.

Pharma 181

Pharma Doctors Side effects Prescription 181

World of DTC Marketing

MARCH 11, 2022

Most patients completely trusted their physicians “to put their needs above all other considerations” (69%). But do doctors trust the system? According to Accenture, “the pharma industry has ‘earned’ some modest gains in trust from patients due to vaccine development. Physician trust in the U.S.

Physicians 212

Physicians Healthcare Healthcare Prescription 212

PM360

AUGUST 9, 2022

According to a 2021 study by Statista, 40% of prescriptions written in 2005 were for brand-name medications. 1 How is this possible, given that more than 20,000 prescription drugs are currently in circulation in the U.S. Of the 50 new drugs approved by the FDA in 2021, a majority treated conditions affecting small patient populations.

Prescription 52

Prescription Doctors Specialization Physicians 52

World of DTC Marketing

JUNE 22, 2022

A new feature—a sensor that monitors changes in the heart rate for irregularities that can lead to strokes and heart failure—has just been approved by America’s Food and Drug Administration (FDA). The FDA’s stamp of approval for the Fitbit sensor is a big deal. Google is also giving health records another whirl.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

Pharmaceutical Technology

AUGUST 12, 2022

In the lead-up to a critical meeting that will influence the approval of a new drug for amyotrophic lateral sclerosis (ALS), the US Food and Drug Administration (FDA) has detailed its plans to advance rare neurodegenerative disease research. The FDA’s action plan. Thus, FDA funding could be what is needed on this front, says Cudkowicz.

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FDA Food and Drug Administration Physicians Side effects 98

PM360

SEPTEMBER 15, 2022

Doctor Docs: Doctors Left Concerned After Roe v. For example, Lisa Harris, a professor of reproductive health at the University of Michigan wrote to The New England Journal of Medicine , “Might abortion be permissible in a patient with pulmonary hypertension, for whom we cite a 30 – 50% chance of dying with ongoing pregnancy?

Healthcare 52

Healthcare Healthcare Doctors Physicians 52

pharmaphorum

AUGUST 19, 2022

US startup Dr B – formed in 2021 to help match patients seeking a COVID-19 vaccine to suppliers with leftover stock – is branching out into antivirals with the help of an $8 million fundraising. The “visitless prescription” service will be available for free for people with low incomes, according to Dr B’s website.

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Prescription Healthcare Healthcare Healthcare Provider 87

PM360

SEPTEMBER 15, 2022

The term “patient centricity” has been around for over a decade, and since its first utterance the buzzword has been praised, dissected, criticized, and everything in between. The concept has always been worthwhile, but people within and outside of the industry have wondered whether the industry was truly becoming more patient centric?

Patients 98

Patients Healthcare Healthcare Marketing 98

PM360

AUGUST 9, 2022

How can we help ensure patients continue to take their medications as prescribed? Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. But it is not a simple answer. Furthermore, it is estimated to reach $6.5

Prescription 105

Prescription Medical Side effects Patients 105

Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. The technology identifies.

Marketing 52

Marketing Food and Drug Administration Pharma Doctors 52

pharmaphorum

DECEMBER 22, 2022

The life sciences industry is flexing towards innovation in new areas, faster than ever before, and increasing patient care in astonishing ways. We can now measure patient activity, steps, and movement continuously and in real time, which serves as a new potential indicator of treatment effectiveness.

FDA 82

FDA Patients Electronics Medical 82

pharmaphorum

AUGUST 11, 2022

More than 60 percent of all American adults take prescription drugs , amounting to approximately 131 million individuals. There have been great strides made in genomics to refine tools that determine the safest, most effective course of treatments for patients across a number of disease states. billion in the United States alone.

Side effects 88

Side effects Medical Prescription Patients 88

World of DTC Marketing

FEBRUARY 9, 2021

Consistently we heard that they like images of real patients or a REAL doctor with one key message communicated. 7even: Real patient stories. They understand that patient content could be edited to meet FDA requirements, but they like reading others’ experiences managing their health issues.

Pharma 180

Pharma Side effects Medical FDA 180

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. But 71% also want publicly shared information about how patients’ perspectives were incorporated into the development of products and services. Noël Moossa.

Patients 59

Patients Pharma Education Media 59

pharmaphorum

OCTOBER 12, 2018

Digital technology is transforming the way that healthcare is practiced and delivered, with areas like digital therapeutics forging ahead to complement traditional medical approaches and augment patient care. We’ll be looking at how digital and traditional approaches to medicine are being combined to improve patient outcomes.

Healthcare 52

Healthcare Healthcare Prescription Doctors 52

World of DTC Marketing

SEPTEMBER 22, 2021

The onset of wrong, inaccurate, or confusing medical information forces people to go online or talk to their doctor about treatment options. Visting my doctor for my annual physical, I noticed huge LCD screens in each exam room with rotating ads for everything from prescription drugs to vitamins. Second, do people trust the FDA?

Doctors 43

Doctors Media Marketing Prescription 43

Silver Line CRM

NOVEMBER 11, 2020

But today, the need to satisfy patients, providers, payers, regulatory agencies, and shareholders alike — while staying ahead of the competition — takes the right technologies at the right time. . Prescription lift. Consumerization of the patient. I know what you’re thinking: “Please, not another PowerPoint or spreadsheet.”.

Marketing 52

Marketing Pharmaceutical Side effects Insurance 52

pharmaphorum

JANUARY 25, 2023

Digital therapeutics company Woebot Health has announced enrolment of the first patient in a pivotal clinical trial to evaluate the safety and efficacy of WB001, an investigational therapeutic for postpartum depression (PPD), granted Breakthrough Device designation by the US Food and Drug Administration (FDA) in 2021.

Food and Drug Administration 89

Food and Drug Administration Prescription Media FDA 89

Pharmaceutical Technology

MARCH 17, 2023

As the field of digital therapeutics continues to broaden, specific uses in mental health and neurology are increasingly making headway for patients and on the market. In contrast, non-prescription digital therapeutics do not need clinical data to enter the market, says Wasden, adding that evidence from observational studies suffices.

Prescription 111

Prescription Pharmacology Pharma Medical 111

pharmaphorum

JUNE 29, 2022

The prescription medicine market has recovered from the wild swings of the early pandemic with renewed growth. Non-COVID prescription medicines didn’t stop launching during the pandemic — approvals by both the FDA and the EMA were, in fact historically high in both 2020 and 2021. The scope of the problem.

Doctors 57

Doctors Medicine Marketing Prescription 57

pharmaphorum

JANUARY 9, 2023

China still hasn’t approved western mRNA vaccines, despite submission, and the US FDA rejects Chinese-only trial data for cancer medicines. Pharma is on a journey in which the core consideration was once the prescriber, now patient needs are more commonly considered as central. Pharma’s starting to wake up to this. Pharma boxed in?

Medicine 87

Medicine Healthcare Healthcare Pharma 87

PM360

DECEMBER 14, 2022

In its latest venture into the healthcare arena, Amazon is reaching out directly to the consumer via its soon-to-be-launched Amazon Clinic , a virtual health service for patients to see licensed clinicians about common medical issues. So far, the FDA has only granted the interchangeability status to four of the 39 biosimilars it has approved.

Manufacturing 52

Manufacturing Medical Healthcare Healthcare 52

Quantified

APRIL 18, 2022

In the context of a new medical innovation where there is a high unmet patient need, this means patients are not getting rapid access to medicines that can positively impact or even extend their lives. Prescription medicine companies simply have fewer ways of reaching audiences at scale compared to nearly any other industry.

Sales 52

Sales Pharma Pharma sales reps Medicine 52

Pharmaceutical Technology

FEBRUARY 1, 2023

RSV researchers at major pharmaceutical companies are currently working to develop new RSV drugs to beat future waves of RSV infection and gain the first RSV vaccine FDA approval. RSV poses a particular threat to older and younger patients , and it is the single most common reason for most children being admitted to most US hospitals.

Pharma 64

Pharma Pharmaceutical FDA Healthcare Provider 64

Clarify Health

MAY 19, 2020

The time-consuming and resource-intensive path from the lab bench to the patient bedside starts with drug discovery, progresses to pre-clinical and clinical research, and then enters regulatory review. After FDA-approval comes the last critical mile of this journey: bringing the product to market. Which physicians see these patients?

Biopharma 52

Biopharma Physicians Marketing Prescription 52

World of DTC Marketing

SEPTEMBER 21, 2020

According to a Harris Poll, only 73% of Americans said they saw the CDC as somewhat or very trustworthy and 72% said they saw the FDA as highly trusted. The politicization of the FDA is also having an effect on prescription drugs. DTC now, more than ever, needs to be more transparent but will DTC marketers listen to patients?

FDA 289

FDA Side effects Prescription Patients 289

World of DTC Marketing

AUGUST 10, 2020

QUICK IDEA : Ask any cancer patients how they feel when they hear the word “chemotherapy” and you’re likely to hear a lot of negativity. The FDA believes that people who see online ads for prescription drugs are going to run to their doctor to ask for an Rx. This of course is not true.

FDA 154

FDA Prescription Side effects Doctors 154

Cadensee

JULY 20, 2021

He is one of the first advocates for patient centric health care more than a decade ago when patient opinions and requests were not part of the equation in the system. Uri founded and continues to contribute insights through his digital magazine, e-Pochonder and is one of the first advocates for patient centric health care.

Food and Drug Administration 52

Food and Drug Administration Doctors Healthcare Healthcare 52