The debate on DTC marketing is going to heat up again
World of DTC Marketing
JULY 21, 2021
DTC ads do NOT lead to unnecessary Rxs. The FDA needs to study what people do when they see a DTC ad. Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. 4our: DTC marketing should be illegal because it leads to unnecessary Rx’s. Still, the gatekeeper continues to be their doctor.
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