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Healthcare Watch October 2023

PM360

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. It’s not all good news though; doctors are ranking these two medications poorly when it comes to cost.

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Getting an Rx does not address health problems

World of DTC Marketing

There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise. Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise.

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Healthcare Watch November 2022

PM360

Patient Pages: PatientPoint Reveals Patients Are Anxious About Talking with Doctors. A notable 69% of Americans worry that they won’t be able to understand the terminology their doctors use and the same number of patients wish they knew how to describe their symptoms better before talking to an HCP.

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HealthcareWATCH

PM360

This is a result of a low amount of recommendations by healthcare providers, according to data from Cedar Gate Technologies’ proprietary Cedar Gate Technologies encourages women to get regular Pap smears and HPV screenings to decrease issues with cervical cancer. FDA UPDATE Aurlumyn (iloprost) injection by Eicos Sciences, Inc.

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The Future of the Medical Sales Profession: Challenges and Approaches in a Fast-Changing Healthcare Market.

MaBiCo

The Future of the Medical Sales Profession: Challenges and Approaches in a Fast-Changing Healthcare Market. Medical sales representatives are professionals who promote medical and health related products or services to healthcare providers, such as hospitals, clinics, pharmacies, and doctors.

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Dr B raises $8m for telehealth service to deliver COVID antivirals

pharmaphorum

It will provide a low-cost online consultation and prescription medicine service to patients, starting with the two oral COVID-19 antivirals – Pfizer’s Paxlovid (nirmatrelvir/ritonavir) and Merck & Co’s Lagevrio (molnupiravir) – which are authorised for at-home use by the FDA.

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Women in Alabama could face prosecution over use of abortion pills

pharmaphorum

The Attorney General of Alabama has threatened to use an obscure law passed in 2006 to prosecute women who terminate a pregnancy using pharmacological means, shortly after the FDA made access to the drugs easier.