PM360

NOVEMBER 21, 2022

Patient-centric marketers are always thinking about the micro-moments where they can make a difference in the patient’s life. But the pandemic forced marketers to think differently as the patient’s functional journey was transformed. particularly for life sciences marketers. Tech is being presented as a cost. That must change.

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PM360

OCTOBER 13, 2023

Hint Health Launches New AI Product Hint Health is aiming to reshape the doctor-patient relationship with an AI product made in collaboration with OpenAI. Our vision is a future where technology empowers, rather than hinders, the doctor-patient relationship,” said Zak Holdsworth, CEO of Hint Health.

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Silver Line CRM

NOVEMBER 11, 2020

Reading time: 7 minutes As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? Pharmaceutical, biotech, and life sciences companies bring life-changing medicines to a highly regulated market. Market research insights. One example of this is social listening.

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Referral MD

JULY 5, 2022

After implementing the 2009 Health Information Technology for Economic and Clinical Health (HITECH) Act, US clinics were provided sufficient funds to adapt to newer electronic practices in data recording. As a result, 76% of healthcare practices utilized the benefits of Electronic Health Record (EHR) software. What is an EHR?

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pharmaphorum

JULY 27, 2022

After a physician orders a product, DTx Connect delivers a welcome message to the patient via text or within a patient portal, along with an electronic link to download the DTx and any accompanying educational materials. billion in 2021.

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Referral MD

MAY 30, 2024

Female Doctor Job Doctor’s Office Profession Doctor ( Image Source ) More on technology in a bit. Humanize your marketing approach Create marketing campaigns that focus on value and building relationships with your audience. Set up bounce houses, pass out balloons and food, and connect with event attendees.

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PM360

SEPTEMBER 7, 2023

A recent study in JAMA found that ChatGPT-4 did a better job of identifying potential diagnoses in the NEJM challenge than most doctors,” explains David Stemler, Chief Creative Officer, CultHealth , An Indegene Company. Of course, AI can also be used to help marketers better understand and serve patients.

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PM360

APRIL 7, 2023

That’s not to say they are no longer seeing their doctors. What that does mean is marketers need to rethink their point of care strategies to consider all of the places and moments when patients could be making a critical decision about their health, which can go beyond even the traditional and non-traditional care sites mentioned here.

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PM360

MAY 15, 2023

Karina Castagna SVP Access and Adherence OptimizeRx Advancing Digital Access at Point-of-Care Karina Castagna believes every life sciences company must have digital omnichannel as a key pillar in its marketing and access strategy for point of care (POC) and point of prescribe to better serve both providers and patients.

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PM360

JULY 21, 2022

Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. Physicians are also difficult to reach through traditional internet marketing. Increasing Market Awareness Remains a Challenge. THE CHALLENGE. THE SOLUTION. Finnegan J.

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Medgadget

DECEMBER 16, 2022

In virtual care, the aim is to create a digital twin of the doctor-patient relationship to better communicate, with a heavy use of remote monitoring, telemedicine, and AR/VR care. Finally, Eugene Chang and Peter Williams from Oracle shared about how the database company is contributing to research.

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PM360

OCTOBER 12, 2023

dba Medicx Health , a leading healthcare consumer-focused omnichannel marketing and analytics company. We’ve led the market in digital point-of-care expansion for pharma marketing and Medicx leads privacy-safe precision patient marketing. OptimizeRx Corp., million of their proceeds into the Company’s common stock.

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PM360

NOVEMBER 27, 2023

RWD—drawn from electronic health records (EHRs) and claims data, for instance—reflects the real-world experiences of high volumes of patients using a drug. Ultimately, proactive signal detection based on RWD helps pharma companies bring life-saving drugs to market faster and put them into the hands of patients , saving and improving lives.

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Clarify Health

FEBRUARY 23, 2024

Healthcare data comes from countless places, including claims, clinical outcomes, and administrative data, plus patient surveys, electronic health records, pharmaceutical data, patient registries, and clinical trials. They would see a doctor covered by their insurance and receive the care their doctor recommended.

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Referral MD

APRIL 20, 2022

Up to one half of doctors don’t even know if their patients end up seeing the specialist they’ve referred them to. The study showed: 43% of referrals go to doctors that the referring physician does not know well. 17% of referrals so to specialists that the referring doctor has never met. Who are we referring to?

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PM360

JUNE 16, 2023

For more than a decade, access to deidentified sources of real-world data—especially administrative claims, patient registries, and more recently electronic health records (EHRs)—has been informing unmet needs, population sizing and forecasting, and commercialization and marketing activities.

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pharmaphorum

OCTOBER 10, 2022

However, the global lockdown forced many Americans to utilise telehealth, with many patients, doctors, and hospitals realising the benefits after using it first-hand—and almost 88% of Americans want it to stay for non-urgent appointments. Additionally, recent economic conditions have investors holding back from the market.

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Referral MD

JULY 28, 2022

There is a technological disruption that the healthcare industry is currently experiencing and it might seem that it’s time-consuming and challenging to develop new a different ways to market your practice. “ One effective way to extend your reach over social media is by including content marketing within your growth strategy. .

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Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. You should be able to analyze market trends, identify opportunities, and develop sales strategies.

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pharmaphorum

DECEMBER 22, 2022

For instance, at a recent presentation to the Society of Quality Assurance 2022 Annual Meeting , the FDA Office of Regulatory Affairs Bioresearch Monitoring Division Director Anne Johnson emphasised that DCTs are largely reliant on electronic data integrity and therefore subject to firmly established 21 CFR Part 11 compliance.

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InCrowd

JULY 14, 2022

I work with an older male physician colleague who lamented the loss of the family doctor, available nearly 7 days a week at all hours to his patients. She acts like she doesn’t even care anymore”.

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Physicians Electronics Medical Medicine 52

Pharmaceutical Technology

JANUARY 11, 2023

The global market size is estimated to be more than $95.3bn 1. Canadians are increasingly looking to receive treatment from their family doctors and specialists via telephone or virtual means. We help them design that technology, build it, implement it, and get them out there into the market,” Ward says. “We

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PM360

NOVEMBER 13, 2023

Let’s get to the point: It’s time for pharma marketers and their media agencies to look beyond the “usual suspects” for new ways and new media partners to reliably deliver educational and promotional messages to healthcare providers (HCPs) specifically when they are in an action mindset. Is GoodRx in Your 2024 HCP Marketing Plan?

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European Pharmaceutical Review

NOVEMBER 10, 2022

A new wave of medicines has emerged in recent years to supplement the well-established small and large molecule platforms that have historically dominated the market. While there is a significant market opportunity in this sector, advanced analytical methods are required, and many technologies cannot provide the resolution needed.

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pharmaphorum

OCTOBER 19, 2022

Instead of patients travelling to doctors, doctors will now visit patients so that people receive the care they need in the place they’re most comfortable: their own homes. Another common healthcare pain point CVS is well positioned to improve is the interoperability of electronic health records (EHRs).

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PM360

NOVEMBER 21, 2022

For instance, prior to even looking for a doctor they may have first tried an online symptom checker. And if their doctor visit is a telehealth appointment then they may have to spend time in a virtual waiting room. But the question you may be asking is what does all of this mean for life sciences marketers?

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PM360

AUGUST 9, 2022

Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. Chief Marketing Officer, AdhereHealth. How can we help ensure patients continue to take their medications as prescribed? But it is not a simple answer.

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Cadensee

JULY 20, 2021

21:40 At what scale is breaking away from traditional channel to market is happening on a wide scale in the industry? 52:21 Uri's opinion about the main problem that needs to be solved for the healthcare market with technology. It's become the main thing that the doctors are looking at now. It's not an electronic patient.

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Rep-Lite

NOVEMBER 14, 2023

Here are some common types of medical sales positions: Pharmaceutical Sales: Selling prescription and non-prescription drugs to healthcare providers, including doctors, pharmacists, and hospitals. Market Research: Identifying potential customers, market trends, and competitors to develop effective sales strategies.

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Clarify Health

MAY 24, 2023

A patient seeing a doctor for their annual wellness visit may seem like the end of a fairly simple journey with just two steps: Getting their checkup and going on their way. Entering into new markets or expanding service lines , for instance. So, why is patient journey mapping so hard?

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Pharma Marketing Network

JUNE 10, 2020

RJ Lewis (EHS): Hello, this is RJ Lewis from Pharma Marketing Network. And he’s also a Pharma Marketing Network Editorial Advisory Board member. Ritesh Patel (OGILVY): So, you know, it’s been really interesting as the growth of investment goes into this market, and I really focus really on digital health.

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Cadensee

JULY 14, 2021

Then moved into the business side of things marketing and business development. Israel is full of innovation in healthcare.' We know this space we understand not only the technology but , we have to also understand integration into the market. And you are the first woman to found and manage a venture capital fund in Israel.

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Pharma Marketing Network

JUNE 10, 2020

RJ Lewis (EHS): Hello, this is RJ Lewis from Pharma Marketing Network. And he’s also a Pharma Marketing Network Editorial Advisory Board member. Ritesh Patel (OGILVY): So, you know, it’s been really interesting as the growth of investment goes into this market, and I really focus really on digital health.

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Pharma Marketing Doctors Recruitment 40

Rep-Lite

DECEMBER 14, 2023

Pharmaceutical Sales Representative A Pharmaceutical sales rep is responsible for promoting and selling pharmaceutical products to healthcare professionals, such as doctors and pharmacists. This could involve electronic health records (EHR) systems , software for medical billing, or other IT solutions designed for healthcare providers.

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PM360

MAY 25, 2023

But clinical trials are not as good at generalizing to the real world and what happens when these medications hit the market and clinicians are using them in slightly different ways. Through real-world data studies, we have longer horizons to look at prescribing patterns and to see what’s happening with patients over time.

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Clarify Health

APRIL 28, 2023

Dr. Saeed shared that he’s always taken a traditional approach to data sets by aggregating electronic medical records (EMR) data, claims data, and finding ways to incorporate consumer data where applicable, but he says this data does not come together without gaps.

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European Pharmaceutical Review

DECEMBER 21, 2022

Defossilised organic chemicals are increasingly the focus of the industry and there are promising alternatives like new solvents being marketed” Organic chemicals from renewable resources (so-called defossilised organic chemicals) are increasingly the focus of the industry and there are promising alternatives like new solvents being marketed.

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