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Pharma needs to move to digital NOW

World of DTC Marketing

NOVEMBER 12, 2021

SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. If there is one industry that needs to think more about digital, it’s pharma. This is a severe concern in an era where more HCPs are refusing to meet with pharma reps.

Pharma 180
Pharma Digital Media Pharma reps Pharma Rep 180
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Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. The medication referenced in this case study is a prescription medication used, along with diet and exercise, to lower blood sugar in adults with type 2 diabetes.

Physicians 52
Physicians Media Pharma sales reps Electronics 52
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