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What Happens When 3rd-Party Cookies Expire?

Pharma Marketing Network

AUGUST 14, 2020

And advanced measurement approaches effectively connected third-party cookies to claims data to measure the impact of advertising on prescriptions. Access to third-party cookie data for media and measurement is slowly declining. Third-party cookies became the backbone of programmatic targeting and retargeting strategies.

Media 98
Media Marketing Pharma Prescription 98
article thumbnail

What Happens When 3rd-Party Cookies Expire?

Pharma Marketing Network

AUGUST 14, 2020

And advanced measurement approaches effectively connected third-party cookies to claims data to measure the impact of advertising on prescriptions. Access to third-party cookie data for media and measurement is slowly declining. Third-party cookies became the backbone of programmatic targeting and retargeting strategies.

Media 52
Media Marketing Prescription Pharma 52
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