World of DTC Marketing

JANUARY 20, 2022

Understanding these trends allows brands to build lasting relationships with customers, improve lead generation, and increase customer lifetime value. According to Pew Internet, “two-thirds of all health seekers (64%) have looked for information about prescription drugs. appeared first on World of DTC Marketing.com.

Digital Media 232

Digital Media Media Pharma Doctors 232

Pharma Marketing Network

OCTOBER 6, 2021

Adelaide, a leader in the evidence-based media quality measurement space, provides marketers with a way to navigate the consumer privacy movement responsibly. Leveraging attention metrics, Adelaide has helped leading brands across all verticals understand true media quality to deliver better full-funnel outcomes.

Pharma 98

Pharma Media Digital Media Marketing 98

Pharma Marketing Network

AUGUST 14, 2020

And advanced measurement approaches effectively connected third-party cookies to claims data to measure the impact of advertising on prescriptions. Access to third-party cookie data for media and measurement is slowly declining. Third-party cookies became the backbone of programmatic targeting and retargeting strategies.

Media 98

Media Marketing Pharma Prescription 98

Pharma Marketing Network

AUGUST 14, 2020

And advanced measurement approaches effectively connected third-party cookies to claims data to measure the impact of advertising on prescriptions. Access to third-party cookie data for media and measurement is slowly declining. Third-party cookies became the backbone of programmatic targeting and retargeting strategies.

Media 52

Media Marketing Prescription Pharma 52

Pharma Marketing Network

JUNE 10, 2020

Ritesh Patel (OGILVY): The three major players that are looking at this Amazon is actually taking the lead, obviously, with all of the stuff that they’ve been doing with haven. I don’t need you to go to a building, I can get you a doctor using my machine and a telemedicine unit and then send you a prescription.

Pharma 52

Pharma Marketing Doctors Recruitment 52

Pharma Marketing Network

JUNE 10, 2020

Ritesh Patel (OGILVY): The three major players that are looking at this Amazon is actually taking the lead, obviously, with all of the stuff that they’ve been doing with haven. I don’t need you to go to a building, I can get you a doctor using my machine and a telemedicine unit and then send you a prescription.

Pharma 40

Pharma Marketing Doctors Recruitment 40

Pharma Marketing Network

OCTOBER 29, 2020

That’s one of the bigger challenges in Pharma and in some conditions in a specialty areas like mental health and some others it’s such a big challenge brands could literally double or even triple their sales if they could crack that nut.

Marketing 52

Marketing Media Pharma Doctors 52