World of DTC Marketing

JANUARY 20, 2022

Many pharma brands are making mistakes when calculating and ranking channel value. Understanding these trends allows brands to build lasting relationships with customers, improve lead generation, and increase customer lifetime value. Pharma has historically focused a significant portion of its marketing budgets on paid search.

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Pharma Marketing Network

OCTOBER 6, 2021

Targeting and attribution challenges are universal, but pharmaceutical advertisers encounter several unique hurdles with digital advertising. Given their often niche content, pharma marketers must target smaller, more exclusive audiences to drive results while developing impactful creative.

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Pharma Media Digital Media Marketing 98

Pharma Marketing Network

AUGUST 14, 2020

2022 will usher in the demise of third-party cookies—that means pharma brands must change their approach to targeting and measurement. For decades, the third-party cookie has been a core component of any digital marketing strategy, allowing advertisers to deliver targeted ads and measure their effectiveness.

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Media Marketing Pharma Prescription 98

Pharma Marketing Network

AUGUST 14, 2020

2022 will usher in the demise of third-party cookies—that means pharma brands must change their approach to targeting and measurement. For decades, the third-party cookie has been a core component of any digital marketing strategy, allowing advertisers to deliver targeted ads and measure their effectiveness.

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Media Marketing Prescription Pharma 52

Pharma Marketing Network

JUNE 10, 2020

RJ Lewis (EHS): Hello, this is RJ Lewis from Pharma Marketing Network. He’s the Chief Digital Officer for Health at Ogilvy. And he’s also a Pharma Marketing Network Editorial Advisory Board member. Do you think that that’s happening within pharma now? I’ll be your host today.

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Pharma Marketing Doctors Recruitment 52

Pharma Marketing Network

JUNE 10, 2020

RJ Lewis (EHS): Hello, this is RJ Lewis from Pharma Marketing Network. He’s the Chief Digital Officer for Health at Ogilvy. And he’s also a Pharma Marketing Network Editorial Advisory Board member. Do you think that that’s happening within pharma now? I’ll be your host today.

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Pharma Marketing Doctors Recruitment 40

Pharma Marketing Network

OCTOBER 29, 2020

RJ (PMN): Hi this is RJ Lewis your host of the Pharma Marketing Podcast and I’m here today with Stephanie Berez who is the founder and managing director of HEART OF WHY MARKETING and a good friend welcome Stephanie. 011 – Stephanie Berez Podcast Transcript. Stephanie (HOWM): Thanks for having me. RJ (PMN): So so true.

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Marketing Media Pharma Doctors 52