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Mental health apps can be useless

World of DTC Marketing

That, combined with more people using online services, has led to a boom in mental-health apps. Now that big companies prioritize employees’ mental health, some apps work with them to help entire workforces. But in a rush to develop some apps, there are dangers. What does this mean for users?

Marketing 241
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Securing the Healthcare Cloud in 2024 with Cloud Managed Services

MedCity News

By partnering with a cloud managed service provider, one can overcome cloud staffing and security issues and better align internal resources with the things that make your business special, like developing new apps and features that enhance healthcare services and improve health outcomes for end users.

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Should pharma be in the app business?

World of DTC Marketing

Consumers downloaded 204 billion apps in 2019, and mobile use has been increasing during the pandemic. Apple, with its new privacy requirements, is challenging app developers and brands while Facebook cries fowl. It will have little effect on app use, though, for consumers. So should pharma be in the app business?

Pharma 230
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Mental health apps and services may be doing more harm than good

World of DTC Marketing

Do online mental health apps work? Mental wellness apps are basically the Wild West of therapy. Mental health apps claim to treat depression, anxiety, and other mental illnesses without therapy appointments. In addition to their convenience, many apps are free. If this sounds too good to be true, you may be right.

Patients 252
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Cookieless Tracking in the Pharmaceutical Industry 

Pharma Marketing Network

Cookieless Tracking in the Pharmaceutical Industry Cookies are small text files that are stored on a user’s computer when they visit a website. These cookies can be used to track the user’s browsing activity across different websites, which allows advertisers to target them with relevant ads.

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Wearable Device Senses When Vocal Fatigue Sets in

Medgadget

Researchers at Northwestern University have developed a wearable that can detect when someone is talking or singing, and tallies this information up to provide a warning when the wearer might be at risk of vocal fatigue. The device communicates with a smartphone app to keep track of voice use.

Leads 108
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Cardiologists say information on wearables isn’t always useful.

World of DTC Marketing

Gadget firms — starting with Apple and now Fitbit, which Google owns — are selling wearable devices that check heartbeat rhythms and alert users when something is out of sync, according to KHN.com. Although the gadgets are a technical achievement, some cardiologists say the information the devices produce isn’t always helpful.

Doctors 231