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Shining a Spotlight on Rare Diseases

PM360

While the definition of a rare disease may be a condition that impacts fewer than 200,000 people in the U.S., That is 300 million people who had to visit doctor after doctor after doctor while they suffered with little relief and probably dwindling hope. Don’t let the rare in rare disease fool you.

Doctors 52
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Back To Basics: Understanding Customer Satisfaction

Cesare Ferrari

There are several definitions of customer satisfaction, and many marketing gurus have studied and written articles and books about it. I’ve found some definitions that fit our environment very well. For example, doctors who are expert and specialized in a field have higher expectations than beginners.

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FDA Approves Innovative 4D Flow MRI Blood Flow Analysis Software from Cardio Flow Design Inc.

Legacy MEDSearch

was founded by two doctors with a mission to “change cardiology with blood flow analysis.” With the advancement of technology and CT/MRI, obtaining more definitive information about the state of blood flow within the body has become possible. Dr. Itatani, MD, Ph.D., About Cardio Flow Design Cardio Flow Design Inc.

FDA 52
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The 7 Ps of Marketing

Healthcare Success

However, today, I like to use an expanded “7 Ps” definition. Once you develop a tentative positioning statement, you might want to engage a marketing research firm to reveal the key phrases that come to mind when patients or referring doctors think of your organization. Special offers (e.g., Doctor referrals. Positioning.

Marketing 109
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How to Become a Medical Sales Rep & Build a Successful Career As One

Map My Customers

Some of the daily duties of a typical medical sales rep include: Providing product education and demonstrations Cold calls and visits to doctors’ offices, hospitals, and other medical facilities. Forming relationships with doctors, staff, hospital administration, etc. Answering staff concerns about the product(s).

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How to Maximize the Conversion Ratio In Chiropractic Email Marketing

Medico Reach

So, when it comes to marketing to chiropractors, email marketing is definitely the way to go since this marketing channel entails higher engagement and conversion rates. Pay Special Heed to Your Copywriting and Understand Its Value. In fact, with over a projected user-base of around USD 4.6

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Unlocking Pharma Sales Success: Is NAPSRx's CNPR Certification Your Golden Key?

Contrarian Sales Techniques

They're prepped to talk shop with doctors and pharmacists, understanding both the science and the sales strategy. Can this person charm the socks off a doctor in a crowded clinic? In summary, NAPSRx and the CNPR certification are definitely pluses. A candidate with this background can, theoretically, hit the ground running.

Sales 52