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Beyond the Price Tag: How Hospital Admins, Doctors, and Patients Define Medical Value

Contrarian Sales Techniques

Whether you're a hospital administrator crunching numbers, a doctor ensuring the best patient outcomes, or a patient seeking the best care, "value" can look quite different. Doctors: Clinical Outcomes and Patient Care On the other side of the spectrum, doctors view value through a clinical lens. But it's essential.

Doctors 52
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Cardiologists say information on wearables isn’t always useful.

World of DTC Marketing

Notifications from the devices aren’t definitive diagnoses. Wearable devices can alert patients to potential health issues that require a visit to the doctor. The challenge is getting to the doctor promptly without needing that maze that has become our healthcare system.

Doctors 231
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Online health seekers after the pandemic

World of DTC Marketing

Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first. Pharma websites, more and more, are becoming less relevant when it comes to intent to ask their doctor about a new drug because they too often are hard to read and don’t answer patients’ questions.

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Product launch metrics are changing in pharma

World of DTC Marketing

What is the definition of a successful pharma product launch? Patients and doctors are too bright and do a LOT of research before starting ANY new medication. Today, colossal budget product launches are not returning the same ROI as before. Product launches are going to need to be micro-targeted to specific audiences.

Pharma 196
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We need evidence-based digital health

World of DTC Marketing

They want more precise definitions of what constitutes a digital health app. Pharma has a unique opportunity to link digital health to their products to test them and prove to doctors that they provide better patient outcomes. What about patients?

Patients 244
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Increase Your Visibility with a Directory of HCPs in Vancouver

Scott’s Directories

This type of directory allows you to list your company and products in order to target doctors in British Columbia who may be interested in what you have to offer. By listing on a physician directory, you can rest assured that everyone who visits the site is a doctor from British Columbia who might be interested in what you have to offer.

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Since when did we believe that people would do what’s medically right?

World of DTC Marketing

Virtual doctor visits had been declining as I forecasted they would, but now they could climb again. adults believed the chip falsehood was probably or definitely true. Every family physician, for example, should be contacting their patients to encourage them to get vaccinated.

Medical 297