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DTC Study: Marketers misaligned with online health seeker needs

World of DTC Marketing

It’s more about weighing the benefit against the potential side effects. Last year was an excellent year for our consulting group. Still, we’re finding that people are more interested in potential “side effects,” especially a side effect that compromises their immune system or causes GI upset.

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Um, about that diabetes drug that helped patients lose weight

World of DTC Marketing

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today.

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Value proposition design for medical products (Part 4) 

Cesare Ferrari

Customer profile The customer profile is an orthopedic surgeon consulting a patient suffering from knee osteoarthritis. The effectiveness and low side effects incidence reduce overall patient dissatisfaction. Moreover, the long-lasting effect weaken the risk of losing patients.

Medical 52
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What’s Trending In Healthcare Technology

Referral MD

You may have noticed this if you’ve visited the doctor or dentist recently. This way, you can review your doctor’s advice and ensure you don’t miss anything during an appointment. Having easy access to your medical records also smooths talking to your doctor. You can even access them on your phone or tablet.

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The biggest waste of digital media spending in pharma

World of DTC Marketing

We have had the best results when we use long-tail search terms like “what are the side effects of new psoriasis treatments” or “what are the symptoms of depression.” More than half of all health seekers have gathered information before visiting a doctor. appeared first on World of DTC Marketing.com.

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A Pet Owner’s Guide to Understanding Leptospirosis in Dogs

Celeritas

Anemia is another side effect of leptospirosis because red blood cells begin to decrease in number. In severe cases, the animal might require a transference of blood, so these effects should be taken into account. Doctors usually prescribe antibiotics in the first stages, especially during the early stages of the infection.

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Effective Pharma Ad Types & Stats

Pharma Marketing Network

Professional Advertising: Professional advertising, also known as Direct-to-Professional (DTP) advertising, is another type of pharmaceutical advertising that is aimed at healthcare professionals such as doctors, nurses, and pharmacists. The post Effective Pharma Ad Types & Stats appeared first on Pharma Marketing Network.

Pharma 52