Biogen: This train wreck was due
World of DTC Marketing
DECEMBER 10, 2021
The company was riding high on their MS drugs, but the competition was on the way. The MS community, which is very active on social media, complained about the side effects of Biogen’s drug while praising new competitors’ drugs. Biogen went from being agile biotech to big pharma. Trouble was on the way, though.
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