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Biogen: This train wreck was due

World of DTC Marketing

The company was riding high on their MS drugs, but the competition was on the way. The MS community, which is very active on social media, complained about the side effects of Biogen’s drug while praising new competitors’ drugs. Biogen went from being agile biotech to big pharma. Trouble was on the way, though.

Training 231
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Mastering the Path to Pharma Sales Success: Your Ultimate Guide

Pharmaceutical Representative Training

PSRs must possess a robust understanding of pharmacology, adeptly navigating inquiries on drug mechanisms, side effects, and interactions. Navigating the Recruitment Process Navigate the recruitment maze by leveraging networking opportunities and industry events.

Sales 52
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Understanding the evidence used in drug product withdrawals

European Pharmaceutical Review

Observational studies should not be seen as competition to RCTs but as complementary to them, and as a sector we need to stop working in silos and develop an integrated and more comprehensive approach to evidence-based decision-making in safeguarding public health.

Safety 111
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From Classroom to Virtual Reality: How Pharmaceutical Rep Training Has Evolved

Contrarian Sales Techniques

As a male rep entering this competitive field, I felt the pressure to absorb every bit of information and perfect my pitch to stand out. We were drilled on the science behind our medications, their benefits, potential side effects, and the competitive landscape. It was a lot to take in, but I understood its importance.

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Drug repurposing, real world data and AI/ML: perspectives and opportunities

Clarivate

Drug candidates have a high rate of failure, as only 10% of de-novo drugs put through clinical trials finally obtain market approval, with the highest rate of attrition occurring at phase I and II of clinical trials (assessing safety, tolerability, dosage, efficacy, and side effects).

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Effective Pharma Ad Types & Stats

Pharma Marketing Network

With the increase in competition, it has become essential for pharmaceutical companies to find the most effective methods of advertisement to reach their target audience. This type of advertising is crucial in promoting new drugs and informing healthcare professionals about their benefits and potential side effects.

Pharma 52
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Unveiling the Roadmap: Navigating Medical Sales Rep Requirements

Rep-Lite

Skill Set Mastery Mastering the following skills can turn a regular medical sales representative into a successful one in this competitive field. Even the knowledge of healthcare economics helps communicate the value proposition of their products in the context of cost-effectiveness and improved patient outcomes.