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Can pharma really leverage social media?

World of DTC Marketing

A Mediabistro survey showed that social networks influence more than 40% of people’s health choices. Rather than mentioning the brand, we sent a Tweet with “learn about the side effects of new products to treat psoriasis,” which linked to a page within the product website on side effects.

Media 238
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HCPs use of digital

World of DTC Marketing

HCPs increasingly turn to trusted colleagues on digital networks for reliable information. Today it’s about helping them navigate the complex world of medications, side effects, outcomes, cost, and off-label use. Source: Build Relationships and Personalize Your Interactions With HCPs (Wolters Kluwer).

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Biogen: This train wreck was due

World of DTC Marketing

The MS community, which is very active on social media, complained about the side effects of Biogen’s drug while praising new competitors’ drugs. Several people in my network work at Biogen and have been worried that layoffs were coming as long as six months ago. Trouble was on the way, though.

Training 231
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Pennsylvania-based Highmark Inc. Joins Theranica’s Coverage with Evidence Program for Nerivio® Drug-Free Migraine Treatment Device

Legacy MEDSearch

“Nerivio is an excellent treatment option for our patients with migraine, especially those who do not respond to medications, or cannot tolerate their side effects. It’s also effective for teenagers who struggle with migraine and gives them a drug-free treatment option.

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How Real-World Data Can Contribute to Improved Mental Health Treatment

PM360

Carl Marci, Chief Psychiatrist and Managing Director of Mental Health and Neuroscience at OM1 , about how the company is using its Mental Health and Neuroscience Real-World Data Network to help improve personalized treatment for mental health patients and increase awareness about issues related to mental health disorders.

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Cerner Enviza and FDA partner to develop AI drug safety tools

Pharmaceutical Technology

During the two-year project, the companies will assess the mental health side effects of the asthma drug, montelukast. Cerner Enviza will collaborate with a range of Oracle provider networks in the discovery, development and deployment of health insights and therapies.

Safety 59
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The danger of COVID conspiracy theorists

World of DTC Marketing

Social networks like Twitter , Facebook , and YouTube have stepped up with more efforts to identify, label, and take down COVID-19 misinformation, their work has been imperfect. You have a better chance of getting struck by lightning than developing a side effect from the J&J vaccine. In principle, that could be true.