Clarify Health

FEBRUARY 20, 2024

This blog explores the transformative potential of price transparency, illustrating how it can transition from a regulatory requirement to a formidable competitive advantage, yielding substantial benefits for health plans and their members. Price transparency stands as a strategic asset with the power to significantly help payers.

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Clarify Health

FEBRUARY 15, 2023

Ashley Tidd partners with payers and provider groups to help them utilize healthcare analytics to increase their competitive footprints in existing markets and expand into new markets as quickly and efficiently as possible. However, network design is of central importance to health plans.

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Clarify Health

MAY 26, 2023

Network strategists at leading health plans have a front seat in witnessing first-hand the profound impact that healthcare data analytics can have on improving the daunting task of health plan network design. Yet, until now, there has been very limited innovation in how teams go about designing provider networks. The result?

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Clarify Health

SEPTEMBER 29, 2023

One innovative health plan benefits administrator is taking their centers of excellence program to the next level, helping employers gain more control over the quality and cost of care for their employees through more effective provider network design and management. Feeling inspired?

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LEVO Health

MARCH 4, 2024

Healthcare professionals (HCPs) are currently inundated with information and marketing messages. Therefore, standing out in the crowded HCP marketing space requires strategic innovation and a deep understanding of HCP needs and behaviors. Leveraging Data for Personalized Communication Personalization is key in HCP marketing.

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Clarify Health

JANUARY 10, 2023

A national health plan was looking to quickly expand their Medicare Advantage (MA) business into new markets. However, the data they were utilizing to optimize their networks was incomplete and siloed, making it difficult and time-consuming to get actionable insights. VP, Market Expansion Read the full case study here.

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Clarify Health

JUNE 7, 2023

It’s harder than ever for hospital networks to thrive — today’s healthcare landscape is characterized by shrinking operating margins, rising costs, and labor shortages. Landscape of provider performance benchmarking The landscape of hospital network performance benchmarking can be challenging to navigate.

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Clarify Health

NOVEMBER 15, 2023

Health plans and care delivery organizations face steep competition for customers and patients, so it’s essential to move swiftly to gain customer loyalty and market share when launching a new health plan or service line. But, as the saying goes, only fools rush in. Risk stratification. Predicting customer churn.

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Clarify Health

JULY 8, 2021

Network design is of central importance to health plans. An efficient and effective network must be competitive to attract members and retain them by meeting their needs with high-value providers. They needed to answer these questions: How do we build geography-specific, high-performing networks at scale?

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Rep-Lite

OCTOBER 5, 2022

Creating collaborative networks should be a top priority for all pharmaceutical companies. Because of the interconnectedness inside a network, you can accomplish shared goals more cheaply than if you attempted them separately. After effectively expanding your network, you can provide more sales jobs and other positions.

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Pharma Marketing Network

JULY 13, 2023

The pharmaceutical industry is a highly regulated industry, and as such, marketing strategies must be carefully planned and executed. However, this does not mean that out-of-the-box marketing is not possible or effective. There are a number of reasons why out-of-the-box marketing can be effective in the pharmaceutical industry.

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Rep-Lite

OCTOBER 5, 2022

Creating collaborative networks should be a top priority for all pharmaceutical companies. Because of the interconnectedness inside a network, you can accomplish shared goals more cheaply than if you attempted them separately. After effectively expanding your network, you can provide more sales jobs and other positions.

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Clarify Health

APRIL 16, 2024

Although price transparency files are available, the volume and complexity of available data makes it difficult for healthcare organizations to clearly understand their competitive rate position—where their negotiated rates may be significantly above or below market rates. Clarify Rates goes beyond raw payer and hospital pricing data.

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Pharma Marketing Network

JULY 12, 2023

The pharmaceutical industry is facing a number of challenges, including increasing competition, rising costs, and changing regulations. In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. They are individuals with unique needs, concerns, and experiences.

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Clarify Health

FEBRUARY 15, 2023

Ashley Tidd partners with payers and provider groups to help them utilize healthcare analytics to increase their competitive footprints in existing markets and expand into new markets as quickly and efficiently as possible.

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Clarivate

DECEMBER 19, 2022

Whenever a health insurer partners with retail giant Walmart, it has the ability to shake up the market. UnitedHealth has been enormously successful in this market, continuing to grow while staying ahead of its top competitors. UnitedHealth Group and Walmart Health will launch a value-based arrangement at 15 U.S.

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Rep-Lite

APRIL 1, 2024

However, the journey from an innovative concept to a widely used medical device involves a critical step – bringing that technology to market. You’ll gain insights into market research, competitor analysis, and sales strategies. This is where the world of medical sales offers a unique and fulfilling opportunity for bioengineers.

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Clarify Health

MARCH 2, 2022

In 2021, Mercer evaluated over 280 high-quality provider networks across 97 markets using Clarify Networks , a cloud analytics software that uses AI and machine learning to optimize network quality, efficiency, and referral patterns.

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Clarify Health

JANUARY 22, 2021

On December 16th, we hosted an AHIP webinar discussion about how Cigna is innovating their network design process for market expansion. He has worked at Cigna for eight years and currently leads the overall strategy and execution of their Medicare Advantage new market and product expansions.

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Pharma Marketing Network

SEPTEMBER 19, 2023

Digital marketing has revolutionized the way individuals and businesses communicate. In the pharmaceutical industry, digital marketing has become a powerful tool for connecting with customers and building brand loyalty. Digital marketing is also highly customizable, allowing businesses to tailor their campaigns to a specific audience.

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Clarify Health

FEBRUARY 8, 2022

Moreover, health plans will be utilizing the increased pricing and performance insights for network design and negotiations. As a result, healthcare providers and systems will need to leverage rate intelligence to ensure market and financial competitiveness for favorable negotiations.

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Rep-Lite

MARCH 2, 2023

The medical device industry is constantly evolving, and it can be difficult to understand the job market, network with industry insiders, and stand out as a strong candidate. To get a better understanding of the job market, it’s important to do your research and stay up-to-date on industry trends and developments.

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Pharma Marketing Network

OCTOBER 3, 2023

In the ever-evolving world of digital marketing, pharma companies have a unique opportunity to revolutionize their industry. By keeping up with the latest digital marketing trends, pharma companies can stay ahead of the competition and increase their reach and ROI.

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Scott’s Directories

JUNE 8, 2023

In today’s competitive healthcare industry, effective marketing strategies are essential for businesses looking to thrive and succeed. B2B medical marketing, in particular, requires a unique approach that targets healthcare professionals and organizations. Here are some strategies to consider: a.

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Clarify Health

AUGUST 3, 2023

That can lead to confusion for the consumers trying to use this data to compare providers in the market and make informed care choices. Hospitals that embrace price transparency and put it to work can keep their patients in network — but those that don’t meet this moment may see their patients go elsewhere for care.

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Medico Reach

JULY 22, 2022

So, how should you find clients in this vast and populated market? How do you market your skills to your prospects? The following article breaks down marketing your virtual assistant business to get your name out there and hit your conversion goals. Perform Comprehensive Market Research To Understand Your Target Audience.

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Medical Device Success

JANUARY 2, 2022

Let’s get the new year off to a good start and know our customer, market and industry better than your colleagues and competition. With all these access points there is really no excuse not to know what is going on in your market and to know your customer. JAMA Network – [link]. JAMA Network - [link].

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Clarify Health

NOVEMBER 15, 2021

For health plans looking to grow their share of this market, they need to ensure that [.]. By 2023, available annual profit pools will range from $11 billion to $13 ­billion, making Medicare Advantage the single biggest driver of profit growth for health care insurance providers¹.

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Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk falling behind. Planning Your Healthcare Marketing Strategies. Build your brand.

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pharmaphorum

NOVEMBER 28, 2017

Networks of influence are shifting the decision-making process for life sciences companies. For life sciences organizations, there is currently a gap in information, understanding, and digital access to these critical customer networks and relationships.

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Pharma Marketing Network

MAY 3, 2023

Introduction Pharmaceutical marketing has come a long way since the traditional approach of detailing and promoting drugs to healthcare professionals. The industry has embraced new technologies and innovative strategies to reach a wider audience and stay ahead of the competition. References: 1.

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Pharma Marketing Network

MAY 3, 2023

The pharmaceutical industry has undergone significant changes in recent years, with digital marketing playing an increasingly important role in the way companies communicate with customers and stakeholders. Another key advantage of digital marketing is the ability to measure and analyze the effectiveness of campaigns in real-time.

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Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. Payers are responding by creating, acquiring or fortifying provider networks and healthcare clinics of their own.

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eMediWrite

SEPTEMBER 1, 2022

Knowing your target market should be the first step in any marketing strategy. To enhance digital marketing, pharmaceutical businesses should also make advantage of user data. Smart watches, cell phones, and other wearables are networked so that they may communicate with one another over Wi-Fi.

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Clarify Health

APRIL 20, 2022

Aetna, Centene, and UnitedHealth Group currently lead the market with the most year-over-year growth. And enrollment rates in Medicare Advantage startups like Devoted Health continue to grow faster than the market. With health plans competing for the same national and regional members, differentiation and speed to market are key.

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Pharma Marketing Network

MARCH 23, 2023

The world of digital marketing is rapidly evolving and the rise of privacy concerns is leading to a cookieless future. As cookies become obsolete, pharma marketers will need to find new ways to reach and engage with consumers. “Artificial Intelligence in Pharma Marketing” Pharmaceutical Executive. References: 1.

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Healthcare Success

NOVEMBER 7, 2022

Best-in-class healthcare marketers are already planning for next year. If you’ve been revamping the same marketing plan for a few years, now is the perfect time to reevaluate everything through the lens of market innovations and advancements in digital marketing technologies. 4 Advertising Planning Strategies for 2023.

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