World of DTC Marketing

AUGUST 19, 2022

The Inflation Reduction Act’s health insurance subsidies and drug pricing reforms will improve health care affordability for Americans but won’t do a damn thing for our overall healthcare costs, which will keep rising. A staggering 85% of healthcare costs in the U.S. Finally, there are healthcare administrative costs.

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Healthcare Healthcare Insurance Competition 204

Healthcare Success

APRIL 8, 2024

As an engineering undergrad, I took a Marketing 101 class on a lark, seeking to better understand the psychology behind consumer behavior and developing products with a competitive edge. On the first day of class, we learned the fundamental concept of the 4 Ps of marketing. What Are the 7 Ps of Marketing? Positioning.

Marketing 112

Marketing Competition Patients Healthcare 112

Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: .

Healthcare 104

Healthcare Healthcare Marketing Physicians 104

European Pharmaceutical Review

OCTOBER 27, 2023

According to The Biosimilar Medicines Group, part of Medicines for Europe, a new report by IQVIA indicates there is a window of opportunity for the EU to foster future-proof biosimilar competition. Failure to attract biosimilar competition The report emphasised that there is a “huge” biosimilar void to 2032, the group shared.

Competition 94

Competition Medicine Marketing Pharmaceutical 94

Clarify Health

JANUARY 25, 2024

In the healthcare sector, the strategic use of predictive analytics is crucial for providers aiming to maintain competitiveness. Leveraging data allows them to more accurately anticipate and adapt to market shifts and evolving patient needs.

Healthcare 52

Healthcare Healthcare Marketing Healthcare Provider 52

Healthcare Success

NOVEMBER 27, 2023

Doctors are central to the success of virtually every multi-location healthcare practice and health system we work with. Moreover, today’s doctor partners have strong opinions about marketing and growing their locations within the larger business. Each practice previously had its own name, systems, and marketing programs.

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Doctors Marketing Healthcare Healthcare 117

Contrarian Sales Techniques

JANUARY 23, 2023

As a pharmaceutical sales representative, the primary focus is often thought to be on selling products to healthcare providers. One important aspect of the job is conducting market research and gathering data on competitors to inform the development of sales and marketing strategies.

Pharmaceutical Sales 52

Pharmaceutical Sales Competition Sales Marketing 52

LEVO Health

JANUARY 31, 2023

As the healthcare industry continues to evolve, digital marketing strategies, such as search engine optimization (SEO), have become increasingly crucial for healthcare organizations. Search engine optimization sits at the heart of any successful healthcare marketing strategy. What is Search Engine Optimization?

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Healthcare Healthcare Marketing Engineering 96

Healthcare Success

JUNE 13, 2022

More companies are making high-quality healthcare easier to access and more affordable by embracing data and technology. While healthcare has historically been among the slowest to accept new technologies, the pandemic has sped adoption. What is personalized healthcare, and how can you incorporate it into your marketing strategy?

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Healthcare Healthcare Marketing Patients 98

Clarify Health

FEBRUARY 20, 2024

This blog explores the transformative potential of price transparency, illustrating how it can transition from a regulatory requirement to a formidable competitive advantage, yielding substantial benefits for health plans and their members. Price transparency stands as a strategic asset with the power to significantly help payers.

Competition 52

Competition Healthcare Healthcare Marketing 52

Clarify Health

NOVEMBER 15, 2023

In the business of healthcare, time is of the essence. Health plans and care delivery organizations face steep competition for customers and patients, so it’s essential to move swiftly to gain customer loyalty and market share when launching a new health plan or service line. But, as the saying goes, only fools rush in.

Healthcare 52

Healthcare Healthcare Marketing Competition 52

Scott’s Directories

JUNE 28, 2023

The healthcare industry is a dynamic and ever-evolving field that demands effective marketing strategies to stay ahead of the competition. In today’s fast-paced world, reaching the right audience at the right time is crucial for B2B healthcare marketing success.

Healthcare 52

Healthcare Healthcare Marketing Competition 52

LEVO Health

DECEMBER 20, 2022

Healthcare is a rapidly changing industry, and if you want to stay ahead of the curve, you’ll need to adopt some cutting-edge marketing strategies. As 2023 approaches, there are several strategies you can adopt to improve your healthcare marketing efforts and grow your practice. Leverage Video Marketing.

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Healthcare Healthcare Marketing Media 98

Healthcare Success

MAY 1, 2023

Building a multilocation healthcare business expands your reach, patient base, and profit margin. But, these benefits come with several unique marketing challenges. They also come with remarkable marketing opportunities. traditional advertising and digital marketing) Metrics and reporting Staff training Public relations 2.

Marketing 65

Marketing Healthcare Healthcare Doctors 65

Rep-Lite

APRIL 3, 2024

The medical sales industry plays a crucial role in connecting healthcare providers with innovative medical products and technologies. While the goal is ultimately to improve patient outcomes, the competitive nature of the industry can sometimes lead to ethical dilemmas. Let’s explore! Protecting patient confidentiality is paramount.

Ethics 52

Ethics Medical sales Competition Medical 52

European Pharmaceutical Review

JULY 7, 2023

New recommendations to boost the competitiveness in UK biopharma and Medtech sectors have been published by Imperial College London. The ‘Sectoral Systems of Innovation and the UK’s Competitiveness’ reports assess the value-added per capita of each sector and how they compare internationally.

Competition 87

Competition Biopharma Government Manufacturing 87

LEVO Health

MARCH 4, 2024

Healthcare professionals (HCPs) are currently inundated with information and marketing messages. Therefore, standing out in the crowded HCP marketing space requires strategic innovation and a deep understanding of HCP needs and behaviors. Leveraging Data for Personalized Communication Personalization is key in HCP marketing.

Marketing 52

Marketing Competition Media Healthcare 52

Clarify Health

DECEMBER 6, 2023

The strategic use of competitive intelligence data is increasingly becoming a crucial factor for healthcare payers looking to make informed decisions around strategic market expansion and strengthen their market position.

Competition 52

Competition Insurance Networking Marketing 52

Healthcare Success

MAY 9, 2023

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. To get on page #1 for an organic search, you need a strong healthcare marketing SEO company, a solid website, an even stronger medical SEO strategy, and a tactical SEO team.

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Healthcare Healthcare Marketing Engineering 98

LEVO Health

JUNE 26, 2023

From social media to website content, video marketing has quickly become a go-to strategy for healthcare practices. According to 2023 data, 91% of businesses use video as a marketing tool. If your practice is not utilizing the power of video to its fullest potential, you’re likely falling behind the competition.

Healthcare 52

Healthcare Healthcare Marketing Education 52

Healthcare Success

DECEMBER 22, 2022

We recently received an inquiry from the Marketing Director for a 40-location, single-specialty medical practice in the Midwest. Just like in medicine, successful Healthcare Marketing requires a team of experienced specialists. Many people fail to appreciate that to achieve optimal results, Healthcare Marketing is a "team sport."

Marketing 59

Marketing Healthcare Healthcare Media 59

Penrod

NOVEMBER 9, 2023

By approaching the intake experience as a competitive advantage, you will attract more patients, decrease patient leakage, and drive more revenue. Let’s explore how to make your intake process a competitive advantage. This becomes increasingly important with the emergence of Generation Z in the healthcare system.

Competition 52

Competition Patients Insurance Healthcare 52

Scott’s Directories

JULY 20, 2022

The healthcare industry has exponentially advanced in recent years. Competition among market names is one factor that resulted in the rapid growth of the healthcare industry. But more than the competition, the advanced technology has resulted in an overnight shift. So contact us today!

Healthcare 52

Healthcare Healthcare Marketing B2B Sales 52

pharmaphorum

DECEMBER 14, 2022

For years, Jazz Pharmaceuticals has dominated the market in treating narcolepsy with cataplexy. But increased competition is on the horizon. Jazz Pharmaceuticals has numerous patents on sodium oxybate and, through litigation, has maintained market exclusivity for many years. Competition starts to heat up.

Competition 84

Competition FDA Pharmaceutical Marketing 84

Scott’s Directories

JULY 7, 2022

The healthcare industry, as a result of immense interest and competition, has undergone a massive digital transformation in recent years. From curating an online Winnipeg doctors list to formulating digital marketing strategies, everything in the industry has moved online.

Healthcare 52

Healthcare Healthcare Marketing Physicians 52

Clarify Health

MARCH 22, 2024

While healthcare price transparency regulations aim to empower patients and promote competition in the market, providers face significant challenges in implementing and complying with these requirements effectively. private insurance, Medicare, Medicaid).

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Competition 52

pharmaphorum

OCTOBER 7, 2022

It’s often stated – mostly without reference to data – that the environment for innovative launches is more competitive now than it ever has been. The first to market product had ample time to establish and a class market share, at two years, of 100%. Continued competitive intensity. Is this true?

Competition 66

Competition Marketing Medicine Pharmaceutical 66

LEVO Health

MAY 23, 2023

In the dynamic world of healthcare marketing, understanding your audience and optimizing your strategies are key to staying ahead of the competition. Practices can use healthcare data analytics to gain insights that can transform their marketing efforts in the digital age.

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Healthcare Healthcare Media Marketing 97

LEVO Health

AUGUST 8, 2023

However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services. The Rise of Social Media in Healthcare Marketing Social media platforms have become essential tools for healthcare providers to reach and engage with their target audience.

Media 52

Media Healthcare Healthcare Marketing 52

LEVO Health

MAY 10, 2023

With strict regulations and a rapidly evolving landscape, healthcare marketing requires a diverse and skilled team. However, with the right approach, you can create a strong marketing strategy that not only complies with regulations but also enhances patient engagement and drives growth for your practice.

Healthcare 52

Healthcare Healthcare Marketing Healthcare Provider 52

PM360

AUGUST 24, 2023

As professionals with more than a half-century between us working in biopharma and diagnostics marketing and communications from the corporate (Ayaz Malik) and agency (Sandra Stahl) sides, we believe nurturing multigenerational teams is an especially powerful yet underutilized strategy for our industry. To be sure, steps have been taken.

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Competition Healthcare Healthcare Marketing 98

Scott’s Directories

JULY 13, 2022

The marketing language used these days often includes terminologies like B2B and B2C. The B2B healthcare market, in particular, is extremely competitive. The B2B healthcare market, in particular, is extremely competitive. There are a few steps you can follow to achieve this goal.

Healthcare 52

Healthcare Healthcare Marketing Physicians 52

European Pharmaceutical Review

NOVEMBER 30, 2023

Europe’s biosimilars market In Europe, Biocon Biologics portfolio includes seven biosimilars: Insulin Aspart and Insulin Glargine, Bevacizumab, Pegfilgrastim, Trastuzumab , Adalimumab , and Etanercept. The post Acquisition deal to back European biosimilars market appeared first on European Pharmaceutical Review.

Marketing 99

Marketing Medicine Competition Distribution 99

European Pharmaceutical Review

NOVEMBER 16, 2023

The report noted that biosimilar adoption levels vary significantly across Europe because of differences in baseline use of biologics, biosimilar reimbursement, procurement, policies, and education, based on research published in a paper in the Journal of Market Access & Health Policy in 2017.

Marketing 91

Marketing Education Competition Consulting 91

LEVO Health

MAY 9, 2023

Healthcare marketing can be challenging, but it’s essential to the success of any healthcare organization. Whether you’re a small private practice or an extensive hospital system, your marketing campaigns should be measured and evaluated regularly to ensure they effectively achieve your business goals.

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Marketing Healthcare Healthcare Engineering 59

Eversana Intouch

NOVEMBER 20, 2023

In the rapidly changing landscape of global markets, staying ahead of the curve is crucial for businesses aiming to expand and thrive. As we step into 2024, the realm of market access undergoes dynamic shifts influenced by technological advancements, policy changes, and evolving consumer behaviors.

Marketing 83

Marketing Healthcare Healthcare Pharma 83

Scott’s Directories

OCTOBER 19, 2022

One of the most competitive industries in the United States is healthcare. government reveal that in 2019, spending on healthcare increased to about $3.8 But despite the success recorded in the healthcare industry, it’s often tough for many B2B healthcare marketers to get into. Statistics from the U.S.

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Healthcare Healthcare Marketing Media 52