Contrarian Sales Techniques

JULY 7, 2023

What is Pharma Sales? If you've stumbled upon this article, you might be wondering, " What exactly is pharma sales ?" Pharma sales, short for pharmaceutical sales, involves selling and marketing pharmaceutical products to healthcare providers.

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Pharmaceutical Representative Training

OCTOBER 20, 2021

Pharmaceutical sales reps play a vital role in the supply chain of healthcare products, and they act as a strong link between final consumers and suppliers. Thus, you need a pharma sales certification course to build a career in the pharmaceutical sales industry. This is what an online pharma sales training course can do for you.

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Contrarian Sales Techniques

DECEMBER 5, 2023

Did you know that a well-trained pharmaceutical sales rep can be the driving force behind a healthcare provider's decision-making process? It's the secret sauce to thriving in the pharma industry. Training focused heavily on face-to-face interactions, with an emphasis on building relationships with healthcare providers.

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Impetus Digital

MARCH 15, 2024

Increased competition and evolving standard of care New competitors are entering the market at a rapid pace, and competition is intensifying. This competitive intensity tends to focus on smaller patient populations with multiple treatment options (1,2). There are currently more than 2,000 oncology products under development.

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PM360

JUNE 26, 2023

Expanding Opportunities for Pharma Companies in Emerging Markets Despite these challenges, pharmaceutical companies have excellent reasons to launch their products in emerging markets. These partnerships can be with local governments, healthcare providers, local startups, and non-governmental organizations.

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Contrarian Sales Techniques

FEBRUARY 23, 2023

Focus on building relationships : Building strong relationships with healthcare providers, KOLs, and thought leaders is essential to success in this industry. This can help you to anticipate the needs of your clients and stay ahead of the competition. Don't get discouraged if you don't see immediate results.

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Pharma Marketing Network

JULY 12, 2023

The pharmaceutical industry is facing a number of challenges, including increasing competition, rising costs, and changing regulations. They can also build stronger relationships with patients and healthcare providers. They can also build stronger relationships with patients and healthcare providers.

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Contrarian Sales Techniques

OCTOBER 31, 2023

For one, it often led to reps pushing products without genuinely considering the needs or best interests of the healthcare providers or patients. Additionally, this model could lead to unhealthy competition among reps, where the focus was more on outdoing colleagues rather than collaborating for the greater good.

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European Pharmaceutical Review

NOVEMBER 8, 2022

Under two other pending bills – House of Representatives Bill 2883, titled Stop Stalling Access to Affordable Medications, and Senate Bill 1425, titled Stop STALLING 4 Act – it would be unfair competition to submit an “objectively baseless petition” to the FDA in an attempt to interfere with a competitor’s application to market a drug.

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PM360

MAY 21, 2024

In this issue, we take a closer look at the evolution of the Smart TV and the increase of streaming services and how they can benefit the pharma industry. CTV also enables the application of data-driven strategies, allowing healthcare providers to deliver more personalized messaging, versus linear TV, to resonate with consumers.

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Contrarian Sales Techniques

JANUARY 26, 2023

As a medical sales rep, your job is to promote and sell medical products to healthcare professionals and facilities. But in a highly competitive industry, simply having a great product is not enough. Healthcare providers are busy people, and they don't have time to listen to a sales pitch unless it's relevant to their needs.

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pharmaphorum

JANUARY 24, 2023

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed.

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Contrarian Sales Techniques

JANUARY 30, 2023

However, it's worth noting that the industry is becoming more competitive as the market becomes saturated with sales representatives, and with more scrutiny on pricing and reimbursement, the industry is becoming harder to navigate and close deals. This will help you identify new opportunities and stay ahead of the competition.

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Impetus Digital

JULY 28, 2023

The act of directly engaging with patients and patient advocates has quickly shifted from an occasional nice-to-have to a must-have if brands want to stay competitive in the increasingly crowded marketplace. With that in mind, here are 10 easy approaches Pharma teams can take when starting (or continuing) their patient engagement journey!

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Pharma Marketing Network

MAY 3, 2023

Digital marketing provides a range of innovative tools and techniques for reaching and engaging patients, healthcare providers, and other key decision-makers. Please always check and confirm with your own sources, and always consult with your healthcare professional when seeking medical treatment. References: 1.

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Pharma Marketing Network

MAY 3, 2023

The industry has embraced new technologies and innovative strategies to reach a wider audience and stay ahead of the competition. Digital Transformation Digital technologies have revolutionized the way pharmaceutical companies interact with healthcare providers and patients.

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pharmaphorum

DECEMBER 15, 2022

In recent years, social media has evolved into an essential part of pharma operations, for better or worse. Below, I’m exploring a few ways that pharma teams are using social media and other online collaboration platforms to connect, educate, and influence. Healthcare Provider (HCP) marketing. Congress Coverage.

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Contrarian Sales Techniques

DECEMBER 4, 2023

Imagine this: a pharmaceutical sales representative, armed with the latest and greatest in medical advancements, sets out to make their mark in the competitive healthcare industry. In the realm of pharma, where the presentation of drug samples is as critical as the information relayed, these bags serve a pivotal role.

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Pharmaceutical Representative Training

FEBRUARY 4, 2021

As the healthcare industry evolves with novel and innovative therapies, it brings the need for highly specialized conversations with healthcare providers (HCPs) and key opinion leaders (KOLs). Ways Pharma reps and MSLs are different: Typically, an MSL holds a doctorate degree, whether it be a PhD, MD, or PharmD.

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Rep-Lite

FEBRUARY 23, 2024

As a pharmaceutical sales rep, you undergo a rigorous training program, develop strong relationships with healthcare professionals, and work tirelessly to meet sales targets. You also deal with the challenges of an ever-changing industry landscape, including stiff competition from generic drugs and strict regulation policies.

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Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What skills are necessary to become a pharma sales rep?

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Healthcare Success

JUNE 6, 2022

Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right now—and they’re targeting your market. What’s more, your highest revenue service lines are likely already facing stiff competition from all angles. . The answer is twofold.

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Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . The Resurgence of QR Codes in Health & Pharma.

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PharmaKinnex

MAY 15, 2022

Continue reading to learn how marketing provides expert help to enhance your sales team’s performance and lessen some of your day-to-day pressure. So, how can marketing support your pharma sales team? Healthcare Providers Are Overwhelmed. How Does Marketing Support Sales? Let’s look at 3 key ways.

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pharmaphorum

OCTOBER 6, 2022

Today’s oncology launch landscape is highly saturated and competitive, cumulatively presenting significant challenges, particularly for small and emerging companies to gain traction with medical and scientific communications that inform key stakeholders about their oncology therapies. It is even more challenging for patients.

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Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. While not always mandatory, having a degree can enhance your competitiveness.

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Impetus Digital

JANUARY 3, 2023

A couple of years ago, I first wrote about how social media’s role in the Pharma and healthcare sectors has been growing exponentially. In recent years, social media has evolved into an essential part of Pharma operations, for better or worse. . Healthcare Provider (HCP) Marketing. Congress Coverage.

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Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . The Resurgence of QR Codes in Health & Pharma. Elderly care.

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pharmaphorum

JANUARY 25, 2023

A data-enriched approach enables sales and marketing teams to develop targeted strategies that focus on healthcare provider (HCP) preferences while meeting budget allocations – which will be especially important in 2023 as companies try to maintain budgets in an inflationary economy.

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eMediWrite

FEBRUARY 2, 2022

You’ll be the vital link between medical and pharmaceutical firms and healthcare providers as a Medical Sales Representative. Medical sales representatives serve as a vital link between pharmaceutical and medical corporations and healthcare providers.

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Clarivate

APRIL 24, 2023

After Walgreens upped its ownership stake in the primary-care company VillageMD from 30 to 63 percent and then announced plans to operate 1,000 clinics by 2027, the writing was on the wall: to stay competitive and manage costs in CVS’ newly integrated Aetna plan, CVS could benefit by making a larger bid for primary care of its own.

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Vodori

MAY 27, 2022

The pandemic has shaken the pharma sales channel and required companies to rethink their digital patient and HCP marketing strategies. A study from late 2020 says the pandemic accelerated pharma’s digital transformation two years in a two-month span. Today, audiences are expecting strong digital and video content.

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PM360

JUNE 29, 2022

However, patient uptake hasn’t matched rising market competition. These low adoption rates highlight the need for more migraine-drug awareness and suggest that pharma marketers should explore new strategies to boost patient uptake. And among patients who have tried preventive medications for migraine, 39% said they no longer took them.

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PM360

APRIL 22, 2024

Professionals such as clinical nurse educators and nurse navigators are well positioned to provide information to physicians, often having priority access to community practices to share information with the healthcare provider team. Gamification and simulation-based training modules foster active learning experiences for HCPs.

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Contrarian Sales Techniques

JUNE 12, 2022

I have been in and out of different companies selling mostly healthcare products – medicines, medical devices – to healthcare providers for a span of two decades. I mean, how can a person practices pharma sales if he/she is not in the industry, right? I have worked for Multinational Companies (MNCs) and locals.

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Clarivate

APRIL 18, 2024

Signify’s healthcare platform also assists 65,000 provider partners to participate in value-based care with nearly 1 million attributed lives Oak Street Health acquisition May 2023 CVS acquired Oak Street for $10.6 As of January 2024, CVS reported the number of Aetna members being treated by Oak Street had doubled.

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Pharma Marketing Network

JUNE 8, 2020

RJ (PMN): Hi this is RJ Lewis, your host of the pharma marketing network podcast and I’m excited today to have with me a couple of executives from Klick Health to talk about CCPA. RJ (PMN): Why does this impact health and pharma more than other industries like automotive, or beauty products etc. Welcome to the podcast!

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