PM360

AUGUST 24, 2023

Among the best ways to serve patients and help healthcare providers communicate about a condition or product is with empathetic approaches that mirror where patients are in their lives, and consider their frustrations and discontents as well as what makes them satisfied and in control.

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Clarify Health

SEPTEMBER 5, 2023

Here are our top three provider network optimization strategies for health plans seeking to gain market share and manage claims spend in 2023 and beyond. Use healthcare provider data to boost network performance Assessing provider performance is one of the key challenges of network design and optimization.

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MedCity News

NOVEMBER 26, 2023

While current government and commercial efforts to negotiate competitive drug prices are important, this focus represents a minor—and misplaced—implementation of medication management. It’s time that policymakers, insurers and healthcare providers make pharmacogenomic testing a fundamental standard of care delivery.

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European Pharmaceutical Review

APRIL 11, 2024

This has resulted in “increased competition and price pressure, driving the growth of the biosimilar market”. Consequently, this has led to “greater interest and investment in biosimilar development, as well as increased collaboration between biosimilar manufacturers and healthcare providers to improve patient access and uptake”.

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Referral MD

APRIL 25, 2024

This innovative approach aims to reshape the patient experience and streamline administrative processes, marking a significant leap forward for healthcare providers and patients. Fostering Patient-Provider Engagement: Interactive communication tools encourage collaboration and engagement between patients and healthcare providers.

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Healthcare Provider Electronics Management Healthcare 52

Pharmaceutical Technology

JUNE 28, 2023

Nordic healthcare providers are leading the momentum in enhancing ESG considerations. We examine the regional developments that will provide a competitive edge to pharma manufacturers.

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Pharma Healthcare Provider Competition Manufacturing 52

Referral MD

FEBRUARY 5, 2024

The Power of Online Reviews: Learn how patients value online reviews highly when selecting their healthcare providers. Delve into the discussion on what percentage of patients refuse to see a provider with a review average lower than four stars.

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Healthcare Healthcare Healthcare Provider Competition 52

Clarify Health

JANUARY 25, 2024

In the healthcare sector, the strategic use of predictive analytics is crucial for providers aiming to maintain competitiveness. By effectively employing predictive analytics, healthcare providers can ensure they remain responsive and ahead of competitors.

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Healthcare Healthcare Marketing Healthcare Provider 52

Referral MD

APRIL 23, 2024

ReferralMD, a leader in healthcare technology solutions, is excited to announce the expansion of its Digital Front Door offering using the latest innovation in conversational AI. The Patient Registration & Intake Solution, powered by conversational AI, reimagines how patients engage with healthcare providers.

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Patients Electronics CRM Healthcare 104

PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Enriching Real-Time Communication AI-powered chatbots can help pharma marketers offer healthcare practitioners guidance on products and to make informed decisions about medications for their patients.

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World of DTC Marketing

AUGUST 19, 2022

According to the Center for Studying Health System Change 11 , mergers and partnerships between medical providers and insurers are one of the more prominent trends in America’s healthcare system. However, reviews found these cost increases didn’t improve healthcare quality.

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Referral MD

JULY 26, 2022

Since 2019, Press Ganey has gathered patient surveys to produce an annual report of what is driving them to pick one provider over another. And the findings are clear: Without a positive, up-to-date, and lively online presence, healthcare practices are falling behind and losing patients to the competition.

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Contrarian Sales Techniques

JANUARY 26, 2023

As a medical sales rep, your job is to promote and sell medical products to healthcare professionals and facilities. But in a highly competitive industry, simply having a great product is not enough. Healthcare providers are busy people, and they don't have time to listen to a sales pitch unless it's relevant to their needs.

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LEVO Health

AUGUST 8, 2023

However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services. The Rise of Social Media in Healthcare Marketing Social media platforms have become essential tools for healthcare providers to reach and engage with their target audience.

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Impetus Digital

MARCH 15, 2024

Increased competition and evolving standard of care New competitors are entering the market at a rapid pace, and competition is intensifying. This competitive intensity tends to focus on smaller patient populations with multiple treatment options (1,2). However, with rapid growth comes growing pains.

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Recruitment Healthcare Provider Patients Healthcare 78

eMediWrite

JUNE 22, 2023

Your pharmaceutical firm can gain a competitive edge, boost sales, and develop brand loyalty by using effective product positioning. Conduct market research : Market research can be used to determine the client wants that the product can satisfy as well as the competitive environment.

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Pharmaceutical products Pharmaceutical Competition Marketing 52

Contrarian Sales Techniques

JANUARY 30, 2023

However, it's worth noting that the industry is becoming more competitive as the market becomes saturated with sales representatives, and with more scrutiny on pricing and reimbursement, the industry is becoming harder to navigate and close deals. This will help you identify new opportunities and stay ahead of the competition.

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Clarify Health

FEBRUARY 27, 2024

These are all examples of how AI can help improve operational efficiency by reducing the time and resources spent on non-clinical activities, allowing healthcare providers to focus more on patient care. Greater patient satisfaction leads to higher retention rates — always a competitive advantage in a crowded healthcare market.

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Healthcare Healthcare Healthcare Provider Patients 52

Contrarian Sales Techniques

OCTOBER 31, 2023

For one, it often led to reps pushing products without genuinely considering the needs or best interests of the healthcare providers or patients. Additionally, this model could lead to unhealthy competition among reps, where the focus was more on outdoing colleagues rather than collaborating for the greater good.

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Medical sales Sales Medical Medical sales reps 64

Rep-Lite

FEBRUARY 28, 2024

Role of Advanced Certifications in Medical Sales Advanced certifications play a multifaceted role in medical sales, offering enhanced expertise, credibility, and trust, a competitive advantage, adherence to compliance and ethical standards, career advancement opportunities, and a commitment to continuous professional development.

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Medical sales Medical Sales Ethics 52

Rep-Lite

JANUARY 11, 2024

A Clinical sales specialist in medical sales is a professional in the healthcare industry who plays a crucial role in promoting and selling medical and healthcare products or services to healthcare providers, such as hospitals, clinics, and private practices.

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Sales Healthcare Healthcare Medical sales 52

Pharma Marketing Network

JULY 12, 2023

The pharmaceutical industry is facing a number of challenges, including increasing competition, rising costs, and changing regulations. They can also build stronger relationships with patients and healthcare providers. They can also build stronger relationships with patients and healthcare providers.

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Pharmaceutical Marketing Patients Healthcare Provider 98

Scott’s Directories

JULY 21, 2022

Several software companies compete to provide medical facilities with cutting-edge software to improve patient and client care quality. Medical software caters to the needs of healthcare providers by allowing them to schedule medical appointments, create a medical database , and use in-built diagnostic and equipment planning software.

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Medical Marketing Healthcare Provider Doctors 52

LEVO Health

JANUARY 31, 2023

When potential patients search for a healthcare provider or service in their area, they will likely rely on search engines like Google or Bing to find the information they need. A strong SEO strategy can set you apart from the competition and make it more likely that potential patients will choose your practice over others.

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Healthcare Healthcare Marketing Engineering 96

LEVO Health

MAY 23, 2023

In the dynamic world of healthcare marketing, understanding your audience and optimizing your strategies are key to staying ahead of the competition. Practices can use healthcare data analytics to gain insights that can transform their marketing efforts in the digital age.

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Healthcare Healthcare Media Marketing 97

Rep-Lite

MARCH 11, 2024

Significance of Diversity and Inclusion in Medical Sales Diverse sales teams are better equipped to address the unique needs of diverse healthcare providers and patients, ultimately driving stronger relationships and sales performance in the medical industry.

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Medical sales Medical Sales Recruitment 52

Clarify Health

JANUARY 9, 2024

Additionally, predictive analytics can offer a competitive edge by evaluating the performance of rival healthcare providers. Improving healthcare facility utilization Analytics can also play a crucial role in facility utilization by optimizing the use of operating rooms, beds, and other resources.

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Healthcare Healthcare Healthcare Provider Competition 52

MaBiCo

NOVEMBER 15, 2023

The Future of the Medical Sales Profession: Challenges and Approaches in a Fast-Changing Healthcare Market. Medical sales representatives are professionals who promote medical and health related products or services to healthcare providers, such as hospitals, clinics, pharmacies, and doctors.

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Medical sales Medical sales reps Sales Medical 52

Clarify Health

MARCH 19, 2024

With soaring healthcare spending and poor health outcomes posing significant challenges, the healthcare industry is crying out for higher-value care. Health plans can utilize these resources to navigate the turbulent waters of healthcare cost and quality, ultimately enhancing overall outcomes.

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Healthcare Success

JUNE 6, 2022

Whether you represent a hospital, health system, or multilocation practice, competing healthcare businesses are developing innovative business models—right now—and they’re targeting your market. What’s more, your highest revenue service lines are likely already facing stiff competition from all angles. . The answer is twofold.

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Healthcare Success

DECEMBER 6, 2022

In this blog, I share nine healthcare marketing trends you need to embrace in 2023 to remain competitive in today’s ever-changing healthcare marketplace. 9 Healthcare Marketing Trends 2023. Competition from Retail and Telehealth Disruptors Continues to Intensif y. Consumer-First Content is Essential.

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Contrarian Sales Techniques

FEBRUARY 21, 2023

While they may not be directly involved in patient care, they play an important role in promoting and educating healthcare providers about the latest treatments and technologies. Another way that pharma sales reps can contribute to society is by fostering partnerships between healthcare providers and pharmaceutical companies.

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Scott’s Directories

JULY 7, 2022

The healthcare industry, as a result of immense interest and competition, has undergone a massive digital transformation in recent years. If you are a part of the healthcare industry, using the following marketing trends will significantly help you win the race against your competitors.

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Healthcare Healthcare Marketing Physicians 52

Scott’s Directories

JULY 13, 2022

The B2B healthcare market, in particular, is extremely competitive. Identify Your Potential Leads/Customers Increasing your profitability and popularity in a competitive market can be achieved if you figure out who are your potential clients. But these days, most healthcare providers access information through in internet.

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Healthcare Healthcare Marketing Physicians 52

PM360

JULY 13, 2023

Patients now demand greater access to their health information, desire more communication with their healthcare providers, and seek personalized care tailored to their individual needs. Patients increasingly expect a seamless healthcare experience in which all their health information is integrated and easily accessible.

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Pharma Marketing Network

MAY 3, 2023

Digital marketing provides a range of innovative tools and techniques for reaching and engaging patients, healthcare providers, and other key decision-makers. References: 1. Digital Marketing in the Pharmaceutical Industry: The State of Play. 2020, June 10). ePharma Summit. 2017, May 3).

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Pharma Marketing Network

MAY 3, 2023

The industry has embraced new technologies and innovative strategies to reach a wider audience and stay ahead of the competition. Digital Transformation Digital technologies have revolutionized the way pharmaceutical companies interact with healthcare providers and patients.

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