Pharma Marketing Network

JULY 12, 2023

The pharmaceutical industry is facing a number of challenges, including increasing competition, rising costs, and changing regulations. In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. One way is to use patient-generated content (PGC).

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Clarify Health

SEPTEMBER 5, 2023

Here are our top three provider network optimization strategies for health plans seeking to gain market share and manage claims spend in 2023 and beyond. Use healthcare provider data to boost network performance Assessing provider performance is one of the key challenges of network design and optimization.

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Referral MD

APRIL 25, 2024

Healthcare technology has reached new heights with ReferralMD’s game-changing Digital Front Door solution , powered by cutting-edge conversational AI. This innovative approach aims to reshape the patient experience and streamline administrative processes, marking a significant leap forward for healthcare providers and patients.

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Healthcare Provider Electronics Management Healthcare 52

Impetus Digital

JULY 28, 2023

It has been many years since “ patient-centricity ” first started being thrown around by life science companies. However, it’s only recently that most companies are actually starting to prioritize patient engagement. Longitudinal patient advisory boards are instrumental in building sustained Pharma-patient relationships.

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Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Patient verification. Patient marketing.

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Leads Patients Healthcare Provider Healthcare 112

European Pharmaceutical Review

APRIL 11, 2024

This has resulted in “increased competition and price pressure, driving the growth of the biosimilar market”. Consequently, this has led to “greater interest and investment in biosimilar development, as well as increased collaboration between biosimilar manufacturers and healthcare providers to improve patient access and uptake”.

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Referral MD

FEBRUARY 5, 2024

In this episode of the Healthcare Leadership Podcast , host Jennifer Thompson engages in a dynamic discussion with Matthew Davis, Director of Channel Partnerships at Press Ganey. Together, they explore the latest 2021 Consumer Experience Trends in Healthcare report insights.

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Impetus Digital

MARCH 15, 2024

In fact, for the past five years, the number of treated patients with cancer has seen an average annual increase of 5% globally (1). Increased competition and evolving standard of care New competitors are entering the market at a rapid pace, and competition is intensifying. However, with rapid growth comes growing pains.

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Recruitment Healthcare Provider Patients Healthcare 78

Clarify Health

JANUARY 25, 2024

In the healthcare sector, the strategic use of predictive analytics is crucial for providers aiming to maintain competitiveness. Leveraging data allows them to more accurately anticipate and adapt to market shifts and evolving patient needs.

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Healthcare Healthcare Marketing Healthcare Provider 52

PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. With AI-powered chatbots and services, patients can access the information they need more efficiently.

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Marketing Pharma Healthcare Provider Healthcare 98

PM360

JUNE 29, 2022

However, patient uptake hasn’t matched rising market competition. And among patients who have tried preventive medications for migraine, 39% said they no longer took them. Only about half of those living with migraine (52%) have tried acute therapy, and just 37% have investigated preventive therapy, the survey found.

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Clarify Health

NOVEMBER 22, 2023

Today’s healthcare providers are seeing significantly more patients than they did a decade ago – many of whom are often sicker and have more complex care needs. These patients have evolving and growing needs and expectations for the quality of care delivered and overall patient experience.

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Pharma Marketing Network

MAY 3, 2023

Digital marketing provides a range of innovative tools and techniques for reaching and engaging patients, healthcare providers, and other key decision-makers. Please always check and confirm with your own sources, and always consult with your healthcare professional when seeking medical treatment. References: 1.

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Marketing Pharmaceutical Patients Healthcare Provider 52

LEVO Health

MARCH 13, 2023

If your healthcare organization struggles to acquire new patients, it could be a sign that your practice isn’t connecting with potential patients effectively. You may need to rethink your healthcare marketing strategies to reach the right audience at the right time. Here are eight strategies you can use: 1.

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Referral MD

JULY 26, 2022

Since 2019, Press Ganey has gathered patient surveys to produce an annual report of what is driving them to pick one provider over another. And the findings are clear: Without a positive, up-to-date, and lively online presence, healthcare practices are falling behind and losing patients to the competition.

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Healthcare Healthcare Healthcare Provider Competition 105

PM360

SEPTEMBER 28, 2022

Market access stands at the cusp of a golden opportunity to help increase healthcare efficiency, improve outcomes, and transform the patient experience—but only if we’re brave enough to recalibrate our approach. The benefits could be transformative—helping patients navigate the system and accelerating pathways to maximize outcomes.

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LEVO Health

AUGUST 8, 2023

However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services. More than 40% of healthcare consumers use social media for their healthcare information needs.

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Clarify Health

FEBRUARY 27, 2024

Here are six ways AI in healthcare can help drive transformation and growth while improving patient outcomes. Scheduling appointments, processing insurance claims , managing patient records, billing, and ensuring regulatory compliance are all critical tasks, but they are time-consuming and prone to human error.

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Healthcare Healthcare Healthcare Provider Patients 52

Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . Patient verification. Patient marketing.

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Leads Patients Healthcare Provider Healthcare 52

LEVO Health

MAY 23, 2023

In the dynamic world of healthcare marketing, understanding your audience and optimizing your strategies are key to staying ahead of the competition. Practices can use healthcare data analytics to gain insights that can transform their marketing efforts in the digital age.

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Healthcare Healthcare Media Marketing 97

Contrarian Sales Techniques

OCTOBER 31, 2023

For one, it often led to reps pushing products without genuinely considering the needs or best interests of the healthcare providers or patients. Additionally, this model could lead to unhealthy competition among reps, where the focus was more on outdoing colleagues rather than collaborating for the greater good.

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Medical sales Sales Medical Medical sales reps 64

Clarify Health

NOVEMBER 29, 2022

As economic purchasing power and decision-making increasingly fall within the hands of patients, and as non-traditional healthcare providers, like Amazon and Walmart, push care into retail experiences, healthcare consumers are becoming more selective, and some may be more willing to “shop around” for health services.

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Healthcare Healthcare Healthcare Provider Patients 52

Contrarian Sales Techniques

JANUARY 26, 2023

As a medical sales rep, your job is to promote and sell medical products to healthcare professionals and facilities. But in a highly competitive industry, simply having a great product is not enough. Healthcare providers are busy people, and they don't have time to listen to a sales pitch unless it's relevant to their needs.

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Medical sales reps Medical sales Sales Medical 52

Clarify Health

JANUARY 9, 2024

Provider organizations can use predictive analytics to fuel strategic growth, identify savings opportunities, and drive greater efficiency for staff and patients. Predictive analytics empower healthcare organizations to strategically expand by leveraging data to forecast future trends and identify potential areas for efficient growth.

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Healthcare Healthcare Healthcare Provider Competition 52

Clarify Health

MARCH 19, 2024

With soaring healthcare spending and poor health outcomes posing significant challenges, the healthcare industry is crying out for higher-value care. Health plans can utilize these resources to navigate the turbulent waters of healthcare cost and quality, ultimately enhancing overall outcomes.

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Networking Healthcare Healthcare Healthcare Provider 52

LEVO Health

MARCH 4, 2024

With a diverse group of professionals within the healthcare industry, reaching and resonating with each HCP requires a tailored approach. It is essential to conduct thorough research and gather insights on healthcare providers to break through the clutter and deliver a relevant message.

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Healthcare Success

DECEMBER 6, 2022

In this blog, I share nine healthcare marketing trends you need to embrace in 2023 to remain competitive in today’s ever-changing healthcare marketplace. 9 Healthcare Marketing Trends 2023. Competition from Retail and Telehealth Disruptors Continues to Intensif y. Consumer-First Content is Essential.

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Healthcare Healthcare Marketing Competition 112

PM360

JULY 13, 2023

The global healthcare IT market was valued at $280.3 1 This increased technology spending has led to industry fragmentation, creating siloed data—which can leave providers with an incomplete picture of a patient’s health record—and an often-cumbersome experience for patients, leaving them to shoulder the burden of managing their own care.

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LEVO Health

JANUARY 31, 2023

When potential patients search for a healthcare provider or service in their area, they will likely rely on search engines like Google or Bing to find the information they need. In turn, this may lead to more patients visiting your website and ultimately booking appointments at your practice.

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Healthcare Healthcare Marketing Engineering 96

Contrarian Sales Techniques

JANUARY 30, 2023

However, it's worth noting that the industry is becoming more competitive as the market becomes saturated with sales representatives, and with more scrutiny on pricing and reimbursement, the industry is becoming harder to navigate and close deals. This will help you identify new opportunities and stay ahead of the competition.

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Medical sales Sales Medical Healthcare Provider 52

eMediWrite

JUNE 22, 2023

Your pharmaceutical firm can gain a competitive edge, boost sales, and develop brand loyalty by using effective product positioning. Conduct market research : Market research can be used to determine the client wants that the product can satisfy as well as the competitive environment.

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Pharmaceutical products Pharmaceutical Competition Marketing 52

Rep-Lite

MARCH 11, 2024

Significance of Diversity and Inclusion in Medical Sales Diverse sales teams are better equipped to address the unique needs of diverse healthcare providers and patients, ultimately driving stronger relationships and sales performance in the medical industry.

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Medical sales Medical Sales Recruitment 52

Clarify Health

NOVEMBER 29, 2022

As economic purchasing power and decision-making increasingly fall within the hands of patients, and as non-traditional healthcare providers, like Amazon and Walmart, push care into retail experiences, healthcare consumers are becoming more selective, and some may be more willing to “shop around” for health services.

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Healthcare Healthcare Healthcare Provider Patients 40

Contrarian Sales Techniques

FEBRUARY 21, 2023

Pharmaceutical sales representatives play a crucial role in the healthcare industry , even though they cannot provide direct advice on medicines or medical devices. This can have a significant impact on patient outcomes and overall public health.

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Pharma sales reps Sales Pharma Healthcare Provider 40

Scott’s Directories

JULY 21, 2022

Several software companies compete to provide medical facilities with cutting-edge software to improve patient and client care quality. Medical software caters to the needs of healthcare providers by allowing them to schedule medical appointments, create a medical database , and use in-built diagnostic and equipment planning software.

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Medical Marketing Healthcare Provider Doctors 52

Rep-Lite

FEBRUARY 28, 2024

By pursuing advanced certifications, medical sales professionals deepen their understanding of the field, stay ahead of competitors, and contribute to improved patient care through informed sales practices. These certifications serve as a validation of expertise and dedication to professional development.

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Medical sales Medical Sales Ethics 52

LEVO Health

AUGUST 17, 2021

Competition amongst healthcare practices is at an all time high. If you’re a healthcare provider, you should be searching for innovative ways to attract new patients and gain an edge over your competitors. Social health is the digital way patients engage with each other and industry experts (you). .

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