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Marketing to Doctors and Physicians

Healthcare Success

Every time I run into someone who is faced with the daunting challenge of marketing to doctors or other healthcare professionals, I giggle empathetically and say, “I feel your pain.”. Get Your Doctors’ Attention Immediately. Doctors are notoriously hard to reach and persuade. Always offer specific solutions to specific problems.

Doctors 57
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Decoding the Path to Effective B2B Medical Marketing

Scott’s Directories

In today’s competitive healthcare industry, effective marketing strategies are essential for businesses looking to thrive and succeed. The Nova Scotia doctors directory, offered by MD Select, provides an invaluable resource for businesses in the medical industry.

Medical 52
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Pharma Selling: What Doctors expect from Medical Sales Reps?

MaBiCo

Pharma Selling: What Doctors expect from Medical Sales Reps? One major goal of a medical sales representative is to be seen as a valued consultant by Doctors. What are the various sources of information for Doctors & Pharmacists. Some manufacturers see doctors as “learned intermediaries” and pharmacists as “Gate- keepers”.

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How MD Select’s Physician Directory Powers Sales & Prospect Identification

Scott’s Directories

The competitive healthcare landscape has access to accurate and comprehensive information, which is crucial for businesses looking to connect with medical professionals. The BC physician directory is indispensable for sales teams and professionals seeking to identify and engage with doctors and surgeons.

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Nine for 2023, part three: thriving or surviving?

pharmaphorum

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed. Medicines manufacturing is energy intensive.

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Comparison of Humira biosimilars in the US and Europe

Pharmaceutical Technology

Biosimilars are an important tool to facilitate competition, lower the price of drugs, and create savings across the board. AbbVie had reached settlement agreements with the biosimilar manufacturers to keep the biosimilars off the US market until 2023. Many other biosimilars have also been FDA-approved since 2016.

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Innovating B2B Marketing Tactics for the Health & Wellness Industry

Scott’s Directories

In today’s digital age, having a strong online presence is essential for success, and utilizing innovative B2B marketing tactics can give businesses a competitive edge. For instance, a medical equipment manufacturer can partner with a hospital for clinical trials or supply agreements, mutually benefiting both parties.