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Pharmapack Europe Awards 2023 winners announced

European Pharmaceutical Review

Three categories were available for entry in the Exhibitor Innovations section. The product awarded in the patient-centric design category provides accurate and reliable drug delivery of therapeutic and prophylactic medicinal substances, by intradermal injection. It provides an equal barrier to a traditional aluminium lid or PVC.

Pharma 86
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How Pharma Brands Grow: An Evidence-based Approach to Pharma Brand Marketing

PM360

Everyone has an opinion, and the outcome can feel pretty subjective. First, pharma categories are dominated by the top 20% of prescribers. These low-frequency prescribers frequently account for nearly half of all prescribing volume in these categories. Should pharma brand campaigns drive quality, affinity, or persuasion?

Pharma 111
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Telehealth: Supply exceeds demand

World of DTC Marketing

Then there is this nugget; 79% of telehealth patients had between one and four visits between 2020 and 2021, with less than 3% of telehealth patients falling into the “Super Utilizer Category” of having 25 or more telehealth visits in the same timeframe. In my opinion, this is an excellent report.

Marketing 206
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Why DTC isn’t, and is, marketing

World of DTC Marketing

But, in pharma marketing, the changes affect every product category. I’ve seen posts on everything from opinions on detergents to the best and more inexpensive ice cream. CPG marketers are trying to maintain market share amid price increases and smaller product sizes, leading to a more significant jump in consumerism.

Marketing 252
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The Boston Globe Names CCC a Top Place to Work for 2022

Copyright Clearance Center

CCC ranked #17, up from #33 last year, in the “ large companies ” category (organizations between 250-999 employees). The survey measures employee opinions about their company’s direction, execution, connection, management, work, pay and benefits, and engagement.

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The Boston Globe Names CCC a 2023 Top Place to Work in Massachusetts for Third Year in a Row

Copyright Clearance Center

. – CCC , a pioneer in voluntary collective licensing, advancing copyright, accelerating knowledge, and powering innovation, has been named one of the Top Places to Work in Massachusetts in the large employer category for the third year in a row in the 15 th annual employee-based survey project from The Boston Globe.

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CHMP backs Amicus’ therapy for Pompe disease

pharmaphorum

Amicus Therapeutics could be just weeks away from getting EU approval for its new Pompe disease therapy Pombiliti after getting a positive opinion on the drug from the EMA’s human medicines committee. Sanofi makes more than $1 billion a year from its Pompe disease franchise.