PharmExec

JUNE 13, 2022

While the pharmaceutical industry has historically lagged behind other industries in the overall shift to programmatic advertising, the pandemic accelerated this transformation to emerging channels like connected TV (CTV).

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LEVO Health

NOVEMBER 16, 2023

This shift presents a golden opportunity for healthcare marketers to tap into these channels for effective HCP advertising. Strategies for Effective HCP Advertising on Digital Channels 1. This continuous improvement mindset ensures your HCP advertising remains relevant and effective. Ready to elevate your HCP advertising game?

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PM360

JANUARY 16, 2024

The Power of Advertising, Netflix, BuzzFeed, Google, and X join The Creative Floor Awards 2024 LONDON, 15 January, 2024 The Creative Floor Healthcare Awards 2024 launches today and will celebrate the world’s best health and wellness creative, clients and agency talent.

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PharmExec

MARCH 13, 2024

Data shows that from 2014-2019, pneumococcal vaccinations in seniors increased by 10%, growing sales for Prevnar 13 due to government recommendation in addition to a high-profile advertising campaign.

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PharmExec

MARCH 27, 2023

TikTok is facing a potential ban in the US over national security concerns and advertisers are avoiding the platform or putting together contingency plans.

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Pharma Marketing Network

OCTOBER 6, 2021

Targeting and attribution challenges are universal, but pharmaceutical advertisers encounter several unique hurdles with digital advertising. Here are three ways pharmaceutical advertisers may stand to gain even more: Adelaide can Serve as a Privacy-Friendly Solution to Targeting.

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Pharma Marketing Network

SEPTEMBER 22, 2022

Since traditional advertising can be intrusive and lack targeting and customization, it is becoming less popular among advertisers and marketers. native advertising spend rose to 37% in 2021 and is expected to reach %98.59 Marketers and advertisers are reaping the benefits of native advertising. In the U.S.,

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PM360

OCTOBER 25, 2023

Everyone’s buzzing about generative artificial intelligence (AI), and it’s true that technology like ChatGPT is already having an enormous impact on advertising and marketing. But other AI tools that our industry has been using for years have changed the face of media planning and buying.

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Pharma Marketing Network

MAY 3, 2023

Pharmaceutical advertisements have a far-reaching impact on the industry and beyond. From influencing patient behavior to shaping the way healthcare providers prescribe medications, these advertisements play a crucial role in the pharmaceutical industry. However, the impact of advertisements on the industry is not always positive.

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LEVO Health

SEPTEMBER 7, 2022

For the past two years, there has been an upward trend in incorporating native advertising into healthcare marketing strategies. Native advertising can now be seen in nearly every healthcare industry, with pharma, hospitals, health systems, and regional service providers using this tactic to better reach their audiences.

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Pharma Marketing Network

DECEMBER 17, 2021

Purely from a business and reputation standpoint, pharma, as well as the digital advertising industry, have positively benefited from this pandemic in several ways. The walled gardens of Google and Facebook have an increasingly powerful advertising competitor in Amazon. Advertisers welcome alternatives. The Cookiepocolypse.

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Contrarian Sales Techniques

JANUARY 4, 2023

Are you looking to boost your advertising sales game? In this post, we'll be covering a variety of advertising sales techniques that can help you close more deals and increase your revenue. Building Relationships One of the key components of successful advertising sales is building relationships with clients. Look no further!

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Eversana Intouch

OCTOBER 6, 2022

Recently, Taegan Grice, Managing Director, Creative, EVERSANA INTOUCH Engage, was interviewed by Endpoints News for a feature story on whether scientific imagery is still effective in pharmaceutical advertising.

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Scott’s Directories

APRIL 11, 2023

The digital age has enabled businesses to target their advertisement campaigns to specific desired audience segments. Gone are the days of broad-cast advertising techniques, where the advertiser’s message would become essentially lost in a sea of competing messages.

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PM360

JUNE 11, 2022

We are always seeing new platforms pop up, big platforms introduce new features (and occasionally agree to massive sales), new trends emerge that alter how social is being used, and changes/restrictions placed on advertising opportunities. New Advertising Strategy: Privacy-Safe Machine Learning Health Segments. Jeremy Mittler.

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Pharma Marketing Network

APRIL 12, 2021

Native advertising may mean something different to you depending on what part of the industry you’re in whether it be in advertising or publishing. . Some Additional Topics Discussed: How is native advertising different from other digital marketing channels? How COVID-19 has affected native advertising.

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PharmExec

MARCH 6, 2023

Pharmaceutical companies are increasingly using radio advertising, both traditional and digital.

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Medico Reach

JANUARY 2, 2023

If you want to advertise your healthcare services or products to doctors and hospitals, you need to be ahead of the curve. Nurses can fetch you significant business opportunities if your advertising strategy is on point. Check out these tips and strategies on how to advertise to nurses and improve your sales goals.

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Eversana Intouch

JULY 14, 2023

Climate change and health inequities demand immediate attention, and pharma advertisers are uniquely positioned to drive change. Most of us who work in pharma advertising do so because we believe we can make a difference. Elevating Awareness, Inspiring Action Climate change and its impact on health inequity require urgent attention.

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PM360

OCTOBER 19, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. AdTheorent Health , a division of AdTheorent Holding Company, Inc. population. prescription fill, digital action, Audience Quality, etc.).

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Fierce Pharma

SEPTEMBER 15, 2023

. | Several companies, including Johnson & Johnson, GSK, Procter & Gamble and Walgreens, face class-action lawsuits that claim the drugmakers knew that over-the-counter cold and flu pills containing phenylephrine did not work as advertised.

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Fierce Pharma

JUNE 20, 2023

Three weeks after the FDA warned that some pharmacies are making unauthorized versio | Novo Nordisk filed five lawsuits in four states on Tuesday, charging health spas, clinics and pharmacies with false advertising, trademark infringement and unlawful sales of compounded versions of diabetes and weight loss drugs Ozempic and Wegovy.

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PharmExec

DECEMBER 1, 2023

How to build a loyal audience of brand evangelists.

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PM360

NOVEMBER 16, 2023

Klick Health today announced Genome Perspective, the first artificial intelligence (AI) tool to be developed by an advertising agency to expedite project planning and increase the efficiency and velocity of delivery to clients.

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Pharma Marketing Network

APRIL 7, 2021

Native advertising may mean something different to you depending on what part of the industry you’re in whether it be in advertising or publishing. . Some Additional Topics Discussed: How is native advertising different from other digital marketing channels? How COVID-19 has affected native advertising.

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World of DTC Marketing

MARCH 22, 2021

SUMMARY: Television remains the most important medium for healthcare advertising , accounting for 54.7% share of the advertising market as a whole. The shift to digital advertising doesn’t make sense when pharma product websites don’t meet consumers’ needs. Online digital advertising is a mess.

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Pharma Marketing Network

NOVEMBER 8, 2021

Lewis and David Hunt, CEO of The Considered, as he shares how his new independent agency, The Considered, about how they are breaking the rules in pharma advertising. November 3, 2021 – Tune in with the Pharma Marketing Network for an exciting conversation with R.J. What launched the conception of the agency?

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World of DTC Marketing

JUNE 18, 2021

This report is going to lead to more calls to limit DTC advertising. It was clearly written by somebody who knows the cost of DTC advertising without the value. 1ne: Medicare Parts B and D and beneficiaries spent $560 billion on drugs from 2016 through 2018, $324 billion spent on advertised drugs.

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PharmExec

SEPTEMBER 6, 2023

The implications of Twitter’s rebrand for healthcare marketing.

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World of DTC Marketing

AUGUST 30, 2022

The vast majority of digital advertising is not being viewed at all, yet the drug industry continues to waste money on them. If you want your online advertising to work well, think like an online health seeker and test different executions of message delivery. So why is pharma wasting so much money?

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Pharmacy Times

MAY 19, 2023

Targeted PrEP advertisements with different types of couples and sociodemographic characteristics were more eye-catching, motivating, relatable, and memorable.

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World of DTC Marketing

DECEMBER 23, 2020

According to a study in the Journal for American Board of Family Medicine “respondents (76%) said they were likely to ask a health care provider about advertised drugs; 26% said they had already done so. 2wo: Consumers are not blindly going to ask for/about an advertised drug. But is this really true across all DTC?

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World of DTC Marketing

FEBRUARY 19, 2021

Programmatic has been a thorn in online advertisers. NewsGuard found that 67% of the COVID misinformation sites had Google advertising tags and 30% had tags from The Trade Desk. With the growing digitization of processes, including those in advertising, comes a growing risk of fraud. How much is enough? dollars in 2018.

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World of DTC Marketing

DECEMBER 2, 2021

GOOD MORNING: The FDA is taking a scientific approach to evaluating direct-to-consumer (DTC) drug advertising, focusing on measuring consumer perceptions of the information presented in ads. Subsequent research has indicated that people go online to learn more about an advertised drug. Is this true for all advertised drugs?

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World of DTC Marketing

MAY 7, 2021

Though Facebook does not offer advertisers categories that explicitly identify people’s health conditions, The Markup identified dozens of ads for prescription pharmaceuticals targeted at people with “interests” in topics like “bourbon,” “oxygen,” and “Diabetes mellitus awareness.”.

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PharmExec

FEBRUARY 26, 2024

Ian Baer, Founder and Chief Soothsayer, Sooth, discusses their recent data and research about some massive behavioral shifts occurring across Gen-Z.

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World of DTC Marketing

APRIL 8, 2022

“One impression’ is one web browser making one server request for one advertisement. Then there is programmatic advertising. Advertisers get three cents of actual value for every $1 spent on programmatic platforms. Programmatic advertising is a massive scam.

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