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Pharma USA 2024 | March 26–27, 2024

Pharma Marketing Network

The moment is now to prove ourselves as a trusted industry ally and the ultimate safe harbor for patients.  Delivering aligned value to HCPs, patients, payers and regulators.  We must adapt to evolving payer needs, empower HCPs with crucial insights, bridge regulatory gaps and co-create with patients.

Pharma 52
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Congratulations to Our 2024 PM360 Pharma Choice Award Winners

PM360

We are proud to present your 15th Annual Pharma Choice Award winners. The greatest healthcare and life sciences creatives of 2023, chosen by the people who know this industry best, are unveiled in this issue. The PharmaChoice awards are quite unlike any other awards in our industry or at PM360 because the winners are picked by the people.

Pharma 52
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Top 5 Strategic Focus Areas for Global Pharma Marketers in 2024

MedCity News

2024 presents an exciting yet challenging landscape for global pharma marketers.

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In-person, hybrid, or digital? State of Pharma meetings and events in 2024

Impetus Digital

In the era of digital transformation, it is predicted that 2024 will be the year that finally cements hybrid meetings as the norm (1), with all-virtual meetings continuing to be a popular option. In this article, we’re diving into the state of pharmaceutical meetings and events in 2024 and–once and for all–put this idea to rest.

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CPHI to return to Milan in 2024

European Pharmaceutical Review

CPHI, the global pharmaceutical event that spans the entire supply chain from ingredients and finished dosages to machinery, bio, and packaging will return to Fiera Milano (Rho) in 2024. We are delighted to be returning to Fiera Milano, as Italy and the Lombardy region are widely known as one of the key pharma manufacturing centres in Europe.

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PAP 2024: Amy Niles Discusses Moderating the State of Patient Access and Affordability Breakout Session

Pharmaceutical Commerce

In an interview with Pharma Commerce Associate Editor Don Tracy, Amy Niles, Chief Mission Officer, PAN Foundation offers her thoughts on the session and feedback from the audience at PAP 2024 in Philadelphia.

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What We’re Watching for 2024 – Top Trends in Market Access

Eversana Intouch

As we step into 2024, the realm of market access undergoes dynamic shifts influenced by technological advancements, policy changes, and evolving consumer behaviors. Pharma/Biotech companies will continue to tailor their market access strategies locally to maximize patient outcomes and drive commercial value.