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Congratulations to Our 2024 PM360 Pharma Choice Award Winners

PM360

We are proud to present your 15th Annual Pharma Choice Award winners. The greatest healthcare and life sciences creatives of 2023, chosen by the people who know this industry best, are unveiled in this issue. The PharmaChoice awards are quite unlike any other awards in our industry or at PM360 because the winners are picked by the people.

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Pharma & Politics: A great match

World of DTC Marketing

in traditional categories like hospitals, prescription drugs and doctors, and clinical services through 2024, while pandemic-related effects like COVID vaccines, testing and treatment, and expanded Medicaid coverage fall off. Big pharma is just another big business.

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8 Tactics to Increase HCP Engagement in 2024

PM360

A significant battle for the hearts and minds of healthcare professionals (HCPs) will play out in social media during 2024. HCPs are pressed for time, eager to keep up with scientific and clinical developments, skeptical about big pharma, and increasingly focused on outcomes and metrics. Look for TikTok to merchandise the 4.7

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The 2024 PM360 Pharma Choice Awards – App/Digital Bronze Winner

PM360

Bronze Winner – BrightInsight and CSL Behring The Hizentra App The Hizentra® app was developed to support patients transitioning from in-clinic treatment to at-home self-infusions of Hizentra and to stay compliant. We conducted interviews with patients and physicians to understand the challenges in moving to selfadministered infusions.

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How retailers and “payviders” are disrupting U.S. healthcare in 2024

Clarivate

While the key players’ strategies differ, all are focused on bending the cost curve while increasing patient touchpoints and engagement. More recent developments provide a look into Amazon’s interest in treating patients with chronic conditions, including a pharmacy consultation pilot for high-risk seniors with complex medical needs.

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Five Good Reasons GoodRx Should Be in Your 2024 HCP Media Plan

PM360

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. In addition, millions of their patients use GoodRx.

Media 52
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Navigating a Greener Path: Sustainable Digital Advertising in Pharma

PM360

Pharma brands are increasingly humanizing the patient journey today unlike ever before. The growing emphasis on more strategically aligning doctor data with patient advertising targeting is leading to better and more impactful experiences that more deeply consider the “why” behind how people approach their health.

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