Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

Healthcare 77

Healthcare Healthcare Marketing Healthcare Provider 77

Clarivate

APRIL 18, 2024

Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare. Amazon’s big splash happened in February 2023 when it purchased the national primary-care practice One Medical for $3.9

Retail 52

Retail Healthcare Healthcare Physicians 52

Scott Burrows

MARCH 29, 2023

Healthcare Resilience is More than Dollars and Cents As a healthcare resilience and overcoming adversity speaker , it was interesting to read a recent piece (February 7, 2023) by physician and healthcare expert, Sanjay Saxena titled, “For US Hospitals, Resilience Requires Tough Choices.” Change must start today.

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PM360

APRIL 18, 2023

ISPOR—The Professional Society for Health Economics and Outcomes Research announced its ISPOR Real-World Evidence Summit 2023 scheduled for May 7 in Boston, MA, USA. The Summit is collocated with and being held immediately prior to the Society’s annual international conference, ISPOR 2023.

Food and Drug Administration 96

Food and Drug Administration Healthcare Healthcare Food 96

MedCity News

MARCH 28, 2023

Executives from health systems and subject matter experts shared how they are contending with data security challenges, particularly training to change behavior and acquiring expertise in cybersecurity.

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Training Healthcare Provider Healthcare Healthcare 85

pharmaphorum

JANUARY 24, 2023

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed.

Medicine 88

Medicine Healthcare Healthcare Pharma 88

Nixon Gwilt Law

MAY 26, 2023

As a law firm focused specifically on healthcare innovation, we get really excited about developing areas of the healthcare industry. Providers are already integrating Virtual Reality ( VR ) into patient care in a variety of ways. So, what are the reimbursement options for healthcare VR? Virtual Reality.

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Healthcare Healthcare Marketing Healthcare Provider 119

PM360

JULY 13, 2023

During the COVID-19 pandemic, we saw healthcare organizations spend and scramble to implement numerous virtual care point solutions. The global healthcare IT market was valued at $280.3 Solving this will require reassembling these solutions to put the patient at the center of the healthcare experience. fitness trackers).

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Healthcare Healthcare Consulting Healthcare Provider 98

Clarify Health

JANUARY 5, 2024

Welcome to our new podcast, Healthcare Unbound , where healthcare leaders and changemakers discuss ways to advance healthcare outcomes, costs, and affordability. Healthcare changemakers and guests The podcast showcases an extraordinary array of guests.

Healthcare 52

Healthcare Healthcare Physicians Healthcare Provider 52

Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. CVS’ bid for Oak Street is in keeping with nearly two decades of evolution toward becoming an integrated payer and provider.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

Referral MD

APRIL 27, 2023

As the technology industry grows increasingly mature, we see trending healthcare technologies that apply to the field of medicine. Here are six of the hottest recent trends that will be changing healthcare in 2023: 1. AI can help healthcare providers predict outcomes, improve patient care and reduce costs.

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Healthcare Healthcare Doctors Patients 52

Impetus Digital

JANUARY 13, 2023

Further, based on over a decade of feedback from thousands of healthcare provider (HCP) advisors, across all therapeutic areas, we are consistently hearing that asynchronous engagements are the #1 preferred way of engaging with Big Pharma. . This will not be the year, however, that AI will take the place of human experts.

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Pharma Medical Patients Healthcare 94

LEVO Health

JUNE 26, 2023

From social media to website content, video marketing has quickly become a go-to strategy for healthcare practices. According to 2023 data, 91% of businesses use video as a marketing tool. If your practice wants to improve ROI, creating professional video content should be an integral part of your healthcare marketing strategy.

Healthcare 52

Healthcare Healthcare Marketing Education 52

Impetus Digital

FEBRUARY 1, 2024

Register for one of Impetus’ upcoming webinars between February 26-28: Top-5 Trends in Virtual KOL Engagement About the webinar We’re taking a look at the top trends from 2023 and share our predictions for the new year. Book a Consultative Demo The post KOL Engagement Trends Webinar appeared first on Impetus Digital.

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Professional Services Education Healthcare Provider Patients 97

Medgadget

MAY 3, 2023

AI is increasingly being used in healthcare to reduce clinician workloads and improve patient outcomes. Ultimately, AI has the potential to revolutionize medical imaging and improve healthcare outcomes around the world. Tell us about yourself – your background and how you got to where you are today at GE Healthcare.

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Healthcare Healthcare Leads Medical 81

Pharmaceutical Commerce

MAY 30, 2023

Agreement will assist retail pharmacy chains, independent pharmacies, and healthcare providers in meeting the Act’s November 2023 deadline.

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Retail Healthcare Provider Healthcare Healthcare 52

InCrowd

MARCH 13, 2023

Is the diversity outlook improving among healthcare professionals? Find out in our latest report from the 2023 Pharma Market Research Conference. How does a diverse patient audience feel about representation among their own physicians? The post Why Diversity Matters to Patients appeared first on InCrowd.

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Patients Healthcare Provider Physicians Healthcare 52

pharmaphorum

JANUARY 6, 2023

In 2023, expect manufacturers to further shift their focus away from acquiring new patient prescriptions to retaining existing customers. Manufacturers can use 2023 as a time to examine these and other causes of patient drop-off in greater detail, and develop actionable solutions for each product in their portfolio. in 1979 to 2.8%in

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Prescription Manufacturing Patients Side effects 94

PM360

DECEMBER 14, 2023

“HealthCentral has a long history of providing thoroughly researched, engaging content that informs and empowers people with serious illness to live well and thrive,” stated Steve Zatz, MD, Chairman and Chief Executive Officer of HealthCentral Corp.

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Physicians Pharma Medical Patients 52

Clarivate

DECEMBER 6, 2022

healthcare provision landscape, integrated delivery networks, or IDNs, are differentiating their offerings by adding outpatient treatment centers, pursuing National Cancer Institute designations and investing in value-based care. Christopher Silva, Senior Healthcare Research Analyst. Pillo, Senior Healthcare Research Analyst.

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Networking Healthcare Healthcare Competition 52

Clarify Health

JULY 5, 2023

In June of 2023, Physician Liaisons from around the country came together at the American Association of Physician Liaisons annual conference in Denver, Colorado. A Data-Driven Healthcare Provider Campaign When Clarify and Keck Medicine sat side-by-side, they realized that the liaisons were contacting many of the same providers.

Physicians 52

Physicians Medicine Networking Healthcare 52

PM360

APRIL 22, 2024

As the demand for high-quality, trustworthy, and actionable healthcare information grows, the window of time to capture a healthcare professional’s attention seems to narrow. EPG Health; 2023. Healthcare providers’ understanding of data displays of clinical trial information: a scoping review of the literature.

Physicians 52

Physicians Education Healthcare Healthcare 52

PM360

JULY 26, 2023

Would it surprise you to know that the COVID-19 pandemic turned pharmacy priorities on its head, which could have the potential of morphing pharmacies into full-fledge healthcare centers over the long term? it’s not hard to imagine the pharmacy providing even more important healthcare services to the community.

Retail 98

Retail Healthcare Healthcare Consulting 98

Nixon Gwilt Law

JULY 26, 2022

The much-anticipated 2023 Medicare Physician Fee Schedule Proposed Rule is here, and we covered everything you need to know in a one-hour webinar!

Physicians 52

Physicians Healthcare Provider Management Healthcare 52

PM360

AUGUST 24, 2023

Each of their trailblazing efforts result in much more than personal or organization success, it results in better quality of life for patients, better care options for healthcare providers, and happier and healthier people around the world.” Weiss has also made substantial efforts to give back to the community at large.

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Marketing Education Media Healthcare 52

PM360

SEPTEMBER 7, 2023

1 For 65% of respondents, one of the biggest issues was that coordinating and managing healthcare is overwhelming and time-consuming. 1 For 65% of respondents, one of the biggest issues was that coordinating and managing healthcare is overwhelming and time-consuming.

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Patients Physicians Healthcare Healthcare 111

LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. However, today’s healthcare consumers are asking for a different approach. A Deeper Look Into the Digital Healthcare Journey. What Does This Mean for Your Brand?

Physicians 52

Physicians Patients Healthcare Provider Retail 52

Impetus Digital

MARCH 15, 2024

Delayed diagnoses and later-stage cancers With early-stage cancer diagnoses decreasing by nearly 20% in the first year of the COVID-19 pandemic, and—as a result—late-stage cancer diagnoses now increasing, healthcare costs and patient deaths are expected to increase substantially (3).

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Recruitment Healthcare Provider Patients Healthcare 78

Penrod

JANUARY 12, 2024

While this Bulletin was issued at the end of 2022, OCR and the FTC jointly issued a letter to over 130 companies in mid-2023 to notify them of these obligations, drawing widespread notice within the healthcare industry and broader business community.

Patients 52

Patients Healthcare Provider Electronics Healthcare 52

European Pharmaceutical Review

APRIL 11, 2024

percent CAGR between 2023 and 2032. Consequently, this has led to “greater interest and investment in biosimilar development, as well as increased collaboration between biosimilar manufacturers and healthcare providers to improve patient access and uptake”. million by 2032, at 17.6

Marketing 88

Marketing Competition Manufacturing Healthcare Provider 88

Contrarian Sales Techniques

FEBRUARY 24, 2023

Seizing Opportunities for Medicines and Medical Devices Supply As a medical sales representative serving the healthcare industry, several items in the latest budget announcement are relevant. The government's focus on improving and upgrading hospitals, which may present opportunities to provide medical equipment and supplies.

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Medical sales reps Medical sales Medical Sales 52

Nixon Gwilt Law

JULY 11, 2022

In this year’s Proposed Rule (the “2023 Proposed Rule”), CMS proposed to cease payment for existing RTM CPT codes 98980 and 98981, add four new RTM HCPCS G codes, and add one new RTM CPT code to increase patient access to RTM services and reduce physician and nonphysician practitioner (“NPP”) supervisory burden.

Physicians 52

Physicians Management Healthcare Provider Patients 52

PM360

OCTOBER 25, 2023

Accenture announced it has agreed to acquire ConcentricLife , a leading healthcare marketing agency that was a subsidiary of Stagwell. Founded in 2002 as Concentric Health Experience, the agency combined with fellow Stagwell company Scout Health in February 2023 to form ConcentricLife. CEO Ken Begasse Jr. Begasse Jr.

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Marketing Consulting Healthcare Healthcare 52

PM360

DECEMBER 14, 2023

Empowering patients with comprehensive information about their health and medical conditions is a critical step towards fostering their active involvement in healthcare decisions. And pharma marketers can play a crucial role in helping to deliver the right education to patients.

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Education Patients Digital Media Pharma 98

Legacy MEDSearch

SEPTEMBER 6, 2023

The transaction is subject to customary closing conditions and is expected to close in the third quarter of 2023. About Abbott Abbott is a global healthcare leader that helps people live more fully at all stages of life. Financial terms were not disclosed.

Healthcare Provider 52

Healthcare Provider Recruitment Healthcare Healthcare 52

Impetus Digital

FEBRUARY 16, 2024

Based on our survey of hundreds of healthcare provider advisors in 2022–2023, over three-quarters stated that they prefer virtual/hybrid meetings, with the convenience and flexibility of digital meetings rated as the top benefits (unpublished data).

Pharma 84

Pharma Healthcare Provider Healthcare Healthcare 84

Clarify Health

AUGUST 15, 2023

More than just a buzzword, healthcare price transparency has become a pivotal tool for helping providers negotiate better contracts with payers. Providers can use price transparency data to enhance contracting efficiency, demonstrate value to improve their position, and, ultimately, help propel greater affordability for patients.

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