PM360

AUGUST 9, 2022

Doctor Docs: Oncologists React to ASCO Educational Material. While pharma has seen a serious uptick in recent migraine treatment and services, this type of stigma can be an obstacle in patients’ treatment and well-being. In a brief filed in support of a longer-term appeal in the U.S. appeals court in Washington, D.C., FDA Update.

Healthcare 52

Healthcare Healthcare Food and Drug Administration FDA 52

PM360

SEPTEMBER 28, 2022

However, despite being one of the biggest markets in pharma, diabetes drugmakers have a hard time standing out in the crowded field, and many patients still aren’t confident in their ability to manage their disease. Reach Patients During Doctor Discussions at the Point of Care.

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Marketing Patients Pharma Doctors 98

PM360

OCTOBER 13, 2023

Is the metaverse a worthwhile investment for pharma? So, should pharma be preparing for a future where this is the case? Brian Mook As the number of uses for the metaverse increases and the cost and access to its component technologies improve, use of this virtual environment is expanding throughout the healthcare industry.

Pharma 97

Pharma Education Training Healthcare 97

pharmaphorum

JANUARY 24, 2023

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed.

Medicine 95

Medicine Healthcare Healthcare Pharma 95

PM360

AUGUST 9, 2022

Before you can drive scripts and maximize the impact of your pharma marketing budget, you have to account for three key trends that have impacted how drugs are prescribed. Pharma companies have shifted their focus to specialized conditions such as multiple sclerosis and ulcerative colitis. References: 1.

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Prescription Doctors Specialization Physicians 52

Clarivate

APRIL 18, 2024

Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare. billion, following an earlier failed healthcare venture with Berkshire Hathaway and JPMorgan Chase.

Retail 52

Retail Healthcare Healthcare Physicians 52

pharmaphorum

OCTOBER 11, 2022

As the Frontiers Health 2022 conference in Milan on 20th to 21st October draws ever nearer, pharmaphorum has been catching up with members of the event’s Steering Committee to find out more about what drives both them and the event itself. Pharma and digital health: a modern-day partnership.

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Pharma Medicine Doctors Patients 90

pharmaphorum

AUGUST 2, 2022

Indeed, one of the main barriers to treating these diseases is that a high proportion of patients are part of marginalized groups that are difficult to reach through traditional healthcare systems. In June 2022, the World Health Organization (WHO) released a new strategy for ending the hepatitis B and C epidemics.

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Clarivate

JUNE 23, 2022

To learn more, check out our report, Oncology Drugs to Watch: Top 15 takeaways from ASCO 2022. She has a particular interest and expertise in immuno-oncology and received her doctorate from the University of Oxford. The post Antibody drug conjugates and bispecifics seize the spotlight at ASCO 2022 appeared first on Clarivate.

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Food and Drug Administration Marketing Doctors Patients 52

pharmaphorum

DECEMBER 11, 2022

Digital transformation in pharma is not a singular endeavour. He sat down with pharmaphorum at Frontiers Health 2022 in Milan to discuss how his group approaches digital innovation around neurological diseases. The final focus area at Biogen Digital Health is digital therapeutics and other pharma-adjacent interventions.

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Patients Healthcare Healthcare Medical 136

pharmaphorum

OCTOBER 5, 2022

As we close in on Frontiers Health 2022, pharmaphorum is chatting with members of the Steering Committee to give you a sneak peek of what to expect in Milan. As these technologies mature and the infrastructure emerges to support them, one big question is how they will slot into the global commercial landscapes of healthcare.

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Doctors Pharma Patients Healthcare 96

PM360

MARCH 24, 2023

In 2022, SXSW was all NFTs and metaverse activations and events, and in 2023 they weren’t anywhere to be found. Here’s a look at what’s hot for healthcare brands. Gaming One of the biggest themes this year with high relevance in the healthcare space is gaming technology. One ad impression generates 1 gram of CO2.

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PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. 2 The percentage of healthcare providers willing to see pharmaceutical company reps in person had declined from 67% in 2018 to 54% in 2019. Fierce Healthcare. THE CHALLENGE.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

pharmaphorum

NOVEMBER 11, 2022

Following that, Viehbacher was chairman of the drug-hunting start-up Boston Pharmaceuticals and managed the healthcare investment firm Gurnet Point Capital, which has created and invested in several biotechs. — Bloomberg (@business) November 10, 2022. Biogen’s shares rose 2.4% to $289.01

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Insurance Doctors FDA Pharma 40

Pharmaceutical Technology

APRIL 13, 2023

Following the increased use of telemedicine during the Covid-19 pandemic, the potential of digital technologies in communication, data collection, and analysis has become increasingly realised by patients, healthcare systems, and clinical trial sponsors.

Food and Drug Administration 52

Food and Drug Administration Electronics Healthcare Healthcare 52

PM360

DECEMBER 14, 2022

I expect 2023 to be a year of convergence in healthcare marketing, with several “patient-centric” trends starting to collide. As APPs gain more responsibilities in practices, pharma will need to broaden their efforts to reach this audience. Pricing pressure and overall changes to healthcare will accelerate this. Tyler Montague.

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Pharmaceutical Technology

OCTOBER 5, 2022

Technology is advancing the possibilities of healthcare treatments, from the development of innovative new drugs to freeing up time for doctors thanks to monitoring devices for patients with conditions such as diabetes and high blood pressure. However, this is not typically the case in the UK health and pharma segments.

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Government Healthcare Healthcare Medicine 52

PM360

JUNE 11, 2022

While social media had already been on the rise for disseminating medical information, the COVID-19 pandemic pushed many healthcare providers (HCPs) into the space. So when it comes to gaining trust on social media, HCPs should be the go-to influencers for pharma to get on their side. What do you look for in a partnership with pharma?

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Media Education Pharma Patients 52

PM360

JUNE 11, 2022

While pharma brands have learned many valuable lessons during the COVID-19 pandemic, some painful realities of digital marketing still remain. Four in five consumers have shared their preference moving forward of digital channels for healthcare communications. We have created our own clutter. Where do we go from here?

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Marketing Physicians Media Patients 75

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Patients want to know other patients are involved in what pharma is doing. Learn how pharma is involving them. They want to hear about those patients’ experiences.

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Patients Pharma Education Media 59

World of DTC Marketing

AUGUST 7, 2022

One in three GoFundMe campaigns is now for healthcare-related costs, and it’s getting worse. The passage of the Inflation Control bill is an excellent first step in limiting high drug costs, but our healthcare system is still built for profit at the expense of patients. 3, 2022, email to U.S. The result:?

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PM360

AUGUST 9, 2022

Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. Pharma Manufacturer Solutions. How can we help ensure patients continue to take their medications as prescribed? But it is not a simple answer. Founder and CEO.

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PM360

SEPTEMBER 15, 2022

Healthcare professionals (HCPs) are changing their habits accordingly. The pandemic has also disrupted how HCPs interact with their colleagues and pharma in sharing information. The pandemic has also disrupted how HCPs interact with their colleagues and pharma in sharing information.

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PM360

NOVEMBER 21, 2022

As an industry, we need to assess the available technology being used for remote healthcare and to align where it fits along the patient’s functional journey, all its micro-moments, pain points, or saturation points. As pharma marketers, we must better understand the inland regions of the U.S. particularly for life sciences marketers.

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Marketing Patients Education Electronics 52

PM360

SEPTEMBER 15, 2022

But battling information asymmetry is one of the best ways to address the ongoing inequities in our healthcare system. But to shift the industry’s approach to healthcare, all stakeholders must move the efforts, attention, and education necessary to find a common ground and ensure that the patients’ interests are always driving development.

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Patients Healthcare Healthcare Marketing 98

PM360

DECEMBER 14, 2022

In its latest venture into the healthcare arena, Amazon is reaching out directly to the consumer via its soon-to-be-launched Amazon Clinic , a virtual health service for patients to see licensed clinicians about common medical issues. Amazon Goes DTC. The services are cash pay only at this point. The company is pouring 1.2

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pharmaphorum

SEPTEMBER 24, 2022

The doctor will see you now. Apps related to healthcare are a broad, growing category. As of August 2022, the iPhone boasts more than 2.18 The iPhone’s potential to bundle one suite of tools featuring every healthcare and healthcare-adjacent app (ovulation trackers, heart rate monitors, diet apps, fitness apps, HSA apps, etc.)

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PM360

SEPTEMBER 7, 2023

Held in March 2022, “We Rise Together,” achieved 125% of the RSVP goal from the MG community and was later posted to view on-demand. Yet, doctors focus on treating symptoms and rarely bring up the topic of sexual wellness.

Patients 105

Patients Pharma Education Doctors 105

pharmaphorum

JANUARY 9, 2023

In some ways, it is not difficult to understand why: healthcare faced unprecedented challenge from the COVID-19 pandemic and responded in an extraordinary way. However, the pandemic is only one of the often deep-rooted forces that will come together in 2023 to exert transformative pressure on healthcare.

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PM360

NOVEMBER 29, 2022

In fact, the pharmaceutical industry’s development pipeline has reached an all-time high of 20,109 products under active development at the end of January 2022, an increase of 500 from 2021. At the same time, MSLs are being asked to help inform brand strategy with their learnings from talking to leading healthcare professionals.

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Medical science Medical Customer Relationship Management Doctors 95

Evolve Your Success

MAY 17, 2022

We are going to be the change for healthcare because we are the boots on the ground and so are you. Make a phone call and say, “I would like to tell you so when you are with a client who has this issue, you know what to look for and what hospital and doctor to go to.” A lot of doctors and nurses do not have that knowledge.

Medical sales 52

Medical sales Medical Sales Patients 52

pharmaphorum

OCTOBER 10, 2022

Any delay in diagnosis or treatment can severely impact the options available to patients and healthcare professionals. As part of efforts to increase uptake of screening programmes, purpose-driven partnerships between the NHS and the pharma industry have emerged as an innovative solution to raise patient awareness. August 2022.

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Patients Pharma Media Training 94

Pharmaceutical Technology

MARCH 17, 2023

This is partly due to the differing business models used by pharma companies and digital therapeutic developers. In June 2022, Biogenannounced its collaboration with Twill Health to develop a platform for multiple sclerosis (MS) patients. The opinions of doctors who would prescribe digital therapeutics play a big role, says Anguera.

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Prescription Pharmacology Pharma Medical 111

Evolve Your Success

JUNE 21, 2022

Pharma Sales To Med Device CEO: The Jeff Smith Story Part 1. In the last several years of my career, I have all been in healthcare, predominantly in the medical device and a couple of software businesses. My why for my career is inspiring people’s growth so that together we can transform healthcare. You started in pharma.

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Sales Pharma Pharmaceutical Sales Medical 52

Pharmaceutical Technology

FEBRUARY 1, 2023

As paediatric hospital wings are flooded with an unprecedented number of respiratory syncytial virus (RSV) cases , healthcare workers have been overwhelmed by an unusually early peak of the RSV season. per 100,000 people were hospitalised for RSV-related reasons in the 2022–23 RSV season. per 100,000.

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pharmaphorum

JUNE 29, 2022

Across the post-pandemic launches, from those that entered in 2020, to those that launched in the third quarter of 2021 (and were then followed for their first six months of sales to Q1 2022) the average six-month sales remain down by 19% from the pre-pandemic benchmark. Pharma simply has less interactive time with doctors.

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Doctors Medicine Marketing Prescription 58

PM360

SEPTEMBER 15, 2022

Can more than 20 pharma companies unite around messaging for biomarker testing even though everyone seems to call it something different? And can the mistrust and skepticism minority communities have toward the healthcare system be overcome to spread crucial disease awareness? The initiative isn’t limited to pharma partners.

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