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Building Trust Through Healthcare Influencer Partnerships

LEVO Health

Healthcare organizations are increasingly partnering with influencers to build trust with their audience and expand their reach. By collaborating with influencers, healthcare brands can share their message with humanity, connect with consumers personally, and establish credibility within their target communities.

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ChatGPT AI-Generated Content Dangerous for Healthcare?

Healthcare Success

And now that Google has openly stated, “Appropriate use of AI or automation is not against our guidelines,” it begs the question: Should we use it to produce healthcare content? Before deciding if and how to use ChatGPT for healthcare writing and SEO, there are several issues to understand. Its knowledge is limited to 2021.

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Collaboration & Agility – Core Themes & Lessons from Reuters Pharma USA 2021

Pharma Marketing Network

In her opening statement, Izzy Gladstone, Reuters’ Head of Marketing, Pharma & Healthcare, challenged attendees to not return to our old ways of working. “To Once you have a viable working model, add more brands and specialized roles as you scale, adding new pods as you go. Build & Scale. Keeping Patients at the Center of Care.

Pharma 59
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Saluting the Winners of the 2021 ACE Awards

Pharma Marketing Network

“The Healthcare Businesswomen’s (HBA) Advancement. The HBA’s 2021 ACE Awards opened saluting ACE winner honorees over the last decade and a half, recognizing those companies who have driven impact and results, from Johnson and Johnson to Bayer. Commitment. Engagement. How the ACE Awards are Selected.

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The Role of Patient Experience in Healthcare Loyalty

LEVO Health

The healthcare industry has long focused on the quality of medical treatment as the primary factor in patient satisfaction. However, a recent report released by Accenture found patient experience factors such as convenience, communication, and respect to be just as important to patients when choosing a healthcare provider.

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It’s Time for Healthcare To Embrace Patient-Friendly Language

MedCity News

Likewise, as of January 2021 hospitals must share prices online and provide plain-language descriptions of available services. Access and accessibility aren’t the same All three regulations have good intentions, but they unfortunately demonstrate an all-too-familiar refrain in healthcare.

Patients 101
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Edelman Trust Barometer raises questions

World of DTC Marketing

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Still, the report may be too generalized for every healthcare player. While this is an excellent general overview, it does not apply to all healthcare.