No digitization with HCP’s is not permanent
World of DTC Marketing
AUGUST 26, 2020
However, in both surveys, telehealth visits were perceived as more convenient than office visits (47% in May 2019 vs. 56% in June 2020). Back to HCP’s…digitization can’t replace the relationships that pharma reps and MLS people build with doctors. So what is the future of digitization within healthcare?
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