How the Pandemic Transformed HCP Engagement for Pharma Companies in India
Veeva
AUGUST 22, 2021
The pandemic has changed the landscape for healthcare professional (HCP) engagement across India’s life sciences industry. Digital engagement is now more important than ever, as face-to-face (F2F) interactions between sales reps and HCPs literally stopped overnight. Emergence of digital. during the peak of COVID-19.
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