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How the Pandemic Transformed HCP Engagement for Pharma Companies in India

Veeva

The pandemic has changed the landscape for healthcare professional (HCP) engagement across India’s life sciences industry. Digital engagement is now more important than ever, as face-to-face (F2F) interactions between sales reps and HCPs literally stopped overnight. Emergence of digital. Will digital overshadow in person interactions?

Pharma 52
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How the strategic use of multiple customer engagement channels makes pharma reps more effective

Veeva

In Q1 2020, life sciences companies held 7,728 remote meetings across APAC. True omnichannel planning means executing on all channels available to the reps, using a multi-faceted approach to maximise results. This rose significantly to 332,881 by Q3 2021 as the pandemic continued.