Pharmaceutical Technology

OCTOBER 13, 2022

Melatonin has a prescription-only status and is strictly regulated in the UK, making this the first time it has been approved for use in this indication. Colonis Pharma is a subsidiary company within Clinigen. Prescription-only vs OTC. The therapy is listed in October’s drug tariff at £155.57 ($171.91) for a 150ml bottle.

Prescription 59

Prescription Medicine Safety Sales 59

World of DTC Marketing

DECEMBER 23, 2020

Among the 26% of respondents who talked to a health care provider about a specific prescription drug they saw advertised, 16% said they received a prescription for the advertised drug. Online research is used to evaluate new prescription drugs. But is this really true across all DTC? What are the side effects?

Prescription 249

Prescription Doctors Side effects Marketing 249

pharmaphorum

DECEMBER 15, 2022

A pharma industry organisation has warned that record levels of revenue clawback from the UK government is threatening “footprint, R&D and manufacturing investments” in the country. of total sales – under the Voluntary Scheme for Branded Medicines Pricing and Access (VPAS) introduced in 2019. VPAS tax on top. .”

Pharma 70

Pharma Government Manufacturing Competition 70

World of DTC Marketing

MARCH 17, 2021

The rapid rollout of Covid-19 vaccines has made household names of Pfizer and AstraZeneca, and the whole industry is winning praise for co-operation” However, the bump in reputation will be short-lived because companies need to earn the public’s trust every day, and pharma is already damaging their perception with people.

Pharma 186

Pharma Competition Prescription Doctors 186

World of DTC Marketing

JUNE 22, 2022

PBMs, insurers, pharma companies, and hospitals don’t want to give up their profits even if it’s better for the general population. Google launched itself into the wearables business in 2019 with a $2.1bn acquisition of Fitbit. If pharmacies try to fill those generic prescriptions, the claims are rejected.

Healthcare 227

Healthcare Healthcare Food and Drug Administration FDA 227

World of DTC Marketing

JANUARY 21, 2021

According to 2019 Pew Research Center data , 90% of males in the United States use the internet followed by 89% of females (Pew, 2019). In the year 2018, approximately 92% of urban residents are internet users, 90% resided in suburban communities, and 78% resided in rural communities (Pew, 2019).

Pharma 180

Pharma Sales tools Medical Media 180

Clarivate

DECEMBER 14, 2021

The share using physician-only social networks on a monthly basis has increased to 82%, from 58% in 2019, and 37% read pharma email newsletters weekly, versus 30% pre-pandemic (some specialists are more digitally-mature than others – particularly hematology-oncologists, endocrinologists and gastroenterologists).Meanwhile,

Pharma 52

Pharma Healthcare Healthcare Physicians 52

PM360

AUGUST 29, 2022

Over-the-Counter (OTC) and Prescription (Rx) brands have invested over $3 billion in linear TV advertising during the first half of 2022, with no signs of letting up. Pharma ads generate strong consumer engagement and drive TV viewers to seek additional information online via a search engine such as Google.

Pharma 98

Pharma Prescription Marketing Pharmaceutical Sales 98

MedCity News

JUNE 16, 2023

Numerous clinical, regulatory and financial factors are behind this digital shift in pharma. Similarly, a 2019 study found rural residents had a five-year relative cancer survival that was 5.2% Trial access equity and inclusivity are important considerations for sponsors given the results of a 2021 analysis of U.S.

Pharma 101

Pharma Food and Drug Administration Recruitment Pharmacology 101

European Pharmaceutical Review

APRIL 21, 2023

Proposal for a Directive of the European Parliament and of the Council on corporate due diligence with regard to sustainability and amending Directive (EU) 2019/1937. Climate-conscious prescription of inhaled medicinal products. The post Pharma within planetary boundaries appeared first on European Pharmaceutical Review.

Pharma 81

Pharma Food and Drug Administration Medicine Pharmaceutical 81

World of DTC Marketing

MAY 7, 2021

The Washington Post reported last year that health and pharmaceutical companies spent almost $1 billion on just Facebook mobile ads in 2019. Will pharma ever get up off their asses and hire some good digital marketing people who can provide REAL results? The post Pharma’s paid media fails.

Media 283

Media Prescription Pharma Consulting 283

World of DTC Marketing

APRIL 7, 2021

QUICK READ: The compensation for pharma CEOs is starting to be reported and it’s off the charts. Pharma, PBM, and health insurance CEOs earn hundreds of millions of dollars to do one thing; make their companies a lot of money. Highest-paid CEOs in 2019: Who made the list from healthcare. Bob Bradway of Amgen bagged a $20.1

Healthcare 162

Healthcare Healthcare Food and Drug Administration Pharma 162

World of DTC Marketing

DECEMBER 2, 2020

How is pharma going to get patients back into to ask their doctor about branded medications? Health spending for the calendar year may end up lower than it was in 2019 but spending on prescription drugs has not fallen which could be due to price increases. This is especially true for undiagnosed patients. Is telehealth a scam?

Marketing 155

Marketing Doctors Physicians Prescription 155

World of DTC Marketing

MAY 2, 2021

IBC, the Philadelphia region’s largest health insurer , on Tuesday reported 2020 net income of $622 million — almost double its $321 million income in 2019, before COVID-19 struck. It’s going to affect every sector of healthcare, from prescription drugs to hospitals, and is going to squeeze profit margins.

Healthcare 277

Healthcare Healthcare Insurance Government 277

World of DTC Marketing

MARCH 8, 2021

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. Forget the fact that prescription drugs only account for $.10 Aye, that’s the question!

Healthcare 310

Healthcare Healthcare Insurance Media 310

pharmaphorum

NOVEMBER 16, 2022

A Bloomberg article citing people close to the matter claims that Novartis is engaged in early discussions about the sale of the two units, which could raise billions of dollars in capital that could be reinvested into the pharma group’s pipeline. It has already decided to pursue a spin-off of generic drugmaker Sandoz.

Sales 118

Sales Prescription Medicine Media 118

Pharma Marketing Network

MARCH 3, 2021

We’ve talked before about how COVID-19 has upended our personal and business lives, and how the pharma industry was able to – impressively – shift gears to meet the challenges the pandemic brought. Here, we offer four ways pharma marketers can help. But what about patients? And what about the disrupted patient journey?

Patients 88

Patients Physicians Pharma Insurance 88

World of DTC Marketing

SEPTEMBER 9, 2021

If pharma is a business, they will find a way to develop, buy, or acquire new drugs. Prescription drug costs are only a small part of healthcare costs, and by 2028 U.S. trillion for hospital care alone in 2019. New technologies are being developed that allow for virtual clinical trials and other cost-lowering development costs.

Healthcare 222

Healthcare Healthcare Government Insurance 222

pharmaphorum

JUNE 27, 2022

The bolt-on deal comes shortly after Ipsen announced plans to sell its consumer health business for around €350 million, leaving it as a pure-play prescription pharma operating in the cancer, rare diseases and neuroscience categories.

Biopharma 93

Biopharma Sales Prescription FDA 93

pharmaphorum

DECEMBER 7, 2022

Pharma companies involved in the sale of heartburn therapy Zantac have won a key battle in litigation brought by patients who claim the drug caused them to develop cancer.

Sales 73

Sales Prescription FDA Pharma 73

European Pharmaceutical Review

NOVEMBER 15, 2022

As ISPE GAMP 5 Second Edition notes in the preface “Operating in a highly regulated industry may lead practitioners to apply prescriptive and rigid compliance-based approaches that are not commensurate with and not effective in managing any actual risk to the product and the patient.”

Manufacturing 84

Manufacturing Pharma Food and Drug Administration Safety 84

PM360

FEBRUARY 1, 2024

The landscape is highly competitive with new prescription medications launching worldwide each year. Pharma is slowly evolving in its approaches to evidence generation, but it needs to accelerate to meet the new demands for launch success.” However, this journey is fraught with challenges as revealed by an in-depth analysis.

Biopharma 59

Biopharma Competition Prescription Marketing 59

pharmaphorum

SEPTEMBER 26, 2022

Brown isn’t a newbie to the pharma sector, however, having previously held roles at UK drugmaker AstraZeneca and medical device player Smith & Nephew, as well as serving as a non-executive director and audit chair at Roche, before stepping down from that role today. Julie Brown. billion and $1.9 billion, respectively.

Management 52

Management Pharma Biopharma Prescription 52

World of DTC Marketing

MAY 11, 2021

Beyond out-of-pocket spending, millennials with a chronic health condition also could see their annual income reduced by as much as $4,500 per person due to medical expenses and even reduced work hours or job loss because of poor health, according to a 2019 report from Moody’s Analytics that analyzed data from Blue Cross Blue Shield Health.

Insurance 185

Insurance Healthcare Healthcare Prescription 185

Pharma Marketing Network

MARCH 3, 2021

We’ve talked before about how COVID-19 has upended our personal and business lives, and how the pharma industry was able to – impressively – shift gears to meet the challenges the pandemic brought. Here, we offer four ways pharma marketers can help. But what about patients? And what about the disrupted patient journey?

Patients 52

Patients Physicians Insurance Pharma 52

pharmaphorum

JANUARY 4, 2023

The FDA’s new approach means it can now be collected in-pharmacy or through mail-order, removing one obstacle to more widespread access, although it is still only available with a prescription. It makes permanent a temporary suspension of the in-person requirement implemented during COVID-19.

Retail 79

Retail FDA Sales Healthcare Provider 79

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. 2 The percentage of healthcare providers willing to see pharmaceutical company reps in person had declined from 67% in 2018 to 54% in 2019. Updated September 17, 2019.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

pharmaphorum

JANUARY 24, 2023

The challenge is that the overall volume of interactive engagement, whether virtual or face to face, remains down in Europe, Japan, and China on 2019 levels by between 14% and 37%. Pharma will be focusing more on relevant research, support, and a better mix of non-promotional and promotional interaction.

Medicine 90

Medicine Healthcare Healthcare Pharma 90

World of DTC Marketing

MARCH 8, 2022

According to KFF “half of all Part D covered drugs (50% of 3,343 drugs) and nearly half of all Part B covered drugs (48% of 568 drugs) had price increases more significant than inflation between July 2019 and July 2020, which was 1.0%. Pharma people don’t do anything without doing an ROI analysis. million people have died.

Media 205

Media Pharma Insurance Prescription 205

pharmaphorum

AUGUST 17, 2022

The first lawsuit claiming that gastrointestinal drug Zantac causes cancer has been voluntarily dismissed a week before it was due to come to trial, in an early victory for the pharma companies that will defend themselves from the allegations.

Sales 52

Sales Prescription Manufacturing FDA 52

Clarivate

OCTOBER 25, 2023

of fee-for-service beneficiaries having a type 2 diabetes diagnosis in 2019 , it is among the most widespread chronic conditions in the over-65 population. While more expensive than type 2 diabetes drugs, blood thinners follow a similar pattern of high prescription volumes. With 27.5%

Prescription 52

Prescription Physicians Manufacturing Healthcare 52

pharmaphorum

NOVEMBER 14, 2022

A study of public tenders for prescription medicines between 2014 and 2019 shows a fall in multi-criteria tenders rewarding “environmental” attributes and an average weighting of only 5% (see Figure 2). This way, we can ensure that every person, as well as every fraction of a degree, will matter in the decades to come.

Medicine 97

Medicine Pharmaceutical Healthcare Healthcare 97

Pharmaceutical Technology

NOVEMBER 4, 2022

According to GlobalData’s Social Media Analytics, supply chains were mentioned on Reddit and Twitter 1,908 times in 2019. For example, digital twins of pharmaceutical supply chains can predict bottlenecks and give suggestions for how to respond using prescriptive AI. As such, few people were focused on them. The tech solution.

Biopharma 52

Biopharma Manufacturing Media Pharmaceutical 52

pharmaphorum

SEPTEMBER 6, 2022

The healthcare sector has a “moral imperative” to help people navigate the self-care industry, says pharma giant. billion in 2019. Recent years have seen an explosion in the “self-care” industry, a sector that was worth an estimated $4.9 There’s nothing wrong with bubble baths – taking time for yourself is important.

Healthcare 67

Healthcare Healthcare Safety Medical 67

World of DTC Marketing

JANUARY 31, 2021

SUMMARY: “How big pharma takeovers destroy innovation” a report from Congresswoman Porter does make some points. I always have pointed instances in which pharma puts Wall Street first and patients second. I have worked with and stayed in contact with some R&D people within pharma and they have a different answer.

Pharma 187

Pharma Insurance Healthcare Healthcare 187

pharmaphorum

JANUARY 29, 2023

In pharma, for instance, the global top 20 companies accounted for only about 35% market share in 1981, yet this figure had jumped to 65% by 2022. For instance, these technologies act as key enablers in telehealth, e-prescriptions, the use of robots for simple operations, and smart hospitals.

Healthcare 89

Healthcare Healthcare Manufacturing Marketing 89

Pharma Marketing Network

JUNE 10, 2020

RJ Lewis (EHS): Hello, this is RJ Lewis from Pharma Marketing Network. And he’s also a Pharma Marketing Network Editorial Advisory Board member. And also, the amount of money that’s being poured into this and with north of $9 billion in 2019. Do you think that that’s happening within pharma now?

Pharma 52

Pharma Marketing Doctors Recruitment 52