World of DTC Marketing

SEPTEMBER 7, 2022

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. According to JAMA , “in a cross-sectional study, between May 1, 2016, and May 31, 2021, there were 207 cancer drug approvals in oncology and malignant hematology. ” The U.S.

Pharma 210

Pharma Food and Drug Administration Marketing Prescription 210

World of DTC Marketing

MAY 24, 2022

Cerebral will stop writing prescriptions for Adderall, Ritalin, and other controlled substances to new ADHD patients as concerns grow about telehealth companies’ prescribing practices. In-person is always better but may be embarrassing to some but can an online therapist treat patients? Here’s a great example.

Patients 252

Patients Prescription Medical Marketing 252

pharmaphorum

AUGUST 11, 2022

More than 60 percent of all American adults take prescription drugs , amounting to approximately 131 million individuals. In 2016, the estimated annual cost of drug-related morbidity and mortality resulting from non-optimised medication therapy was $528.4 billion in the United States alone. billion in the United States alone.

Side effects 87

Side effects Medical Prescription Patients 87

PM360

JUNE 29, 2022

Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer. But to succeed, players must deeply understand both the end-to-end consumer and patient experience and create an ecosystem of partners to deliver the care, products, and experiences that health-conscious consumers need.

Retail 97

Retail Healthcare Healthcare Marketing 97

Clarify Health

MARCH 1, 2023

1] In a separate, controlled study, 80 percent of primary care physicians receiving micro-incentives referred patients to higher-value specialists they had never used before — representing a significant reduction in the total cost of care. pills per prescription than non-discordant clinicians. million on orthopedic MS-DRGs.[1]

Physicians 52

Physicians Prescription Medicine Healthcare 52

PM360

JULY 21, 2022

Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. 2 The percentage of healthcare providers willing to see pharmaceutical company reps in person had declined from 67% in 2018 to 54% in 2019. Fierce Healthcare.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

pharmaphorum

JANUARY 9, 2023

In some ways, it is not difficult to understand why: healthcare faced unprecedented challenge from the COVID-19 pandemic and responded in an extraordinary way. However, the pandemic is only one of the often deep-rooted forces that will come together in 2023 to exert transformative pressure on healthcare.

Medicine 86

Medicine Healthcare Healthcare Pharma 86

World of DTC Marketing

JANUARY 31, 2021

I always have pointed instances in which pharma puts Wall Street first and patients second. 2wo: The number of mergers and acquisitions(M&A) involving one of the top 25 firms in the pharmaceutical industry more than doubled from 2006 to 2016, and the practice doesn’t seem to be abating. The cost is estimated to be in the billions.

Pharma 187

Pharma Insurance Healthcare Healthcare 187

Medgadget

MAY 2, 2023

The system uses the patient’s EEG data to calculate a value for the amygdala-derived-EFP biomarker, and meanwhile the patient tries various mental strategies that may help to reduce the value. These treatments at times come with a long list of side effects, leaving many patients in search of an effective long-term solution.

Side effects 87

Side effects Prescription Healthcare Healthcare 87

pharmaphorum

JUNE 29, 2022

The prescription medicine market has recovered from the wild swings of the early pandemic with renewed growth. Non-COVID prescription medicines didn’t stop launching during the pandemic — approvals by both the FDA and the EMA were, in fact historically high in both 2020 and 2021. The scope of the problem.

Doctors 57

Doctors Medicine Marketing Prescription 57

Clarify Health

NOVEMBER 19, 2020

Leaders from Horizon BlueCross BlueShield of New Jersey, Abbvie, Kaweah Delta, and Clarify Health hosted a series of table talk discussions to unpack the concept of healthy data and to understand how leading organizations from across the healthcare landscape plan to implement a healthy data strategy.

Healthcare 52

Healthcare Healthcare Engineering Patients 52

World of DTC Marketing

JANUARY 5, 2021

percent in 2015-2016. Pharma should strive to get patients off some prescription drugs because they lost weight and are eating well, but we know that’s not going to happen. Research has shown that when some doctors tell patients to lose weight, many resort to “fast and dangerous” methods like OTC stimulants.

Healthcare 189

Healthcare Healthcare Insurance Doctors 189

World of DTC Marketing

MARCH 23, 2021

The media, rather than focus on the real driver of high healthcare costs, loves to point the finger at big pharma. percent of total health-care spending—in 2016, the last year for which there are definitive data. The drug industry has had a large target on its back for a long time. The post Drug price negotiations on the horizon.

Distribution 187

Distribution Prescription FDA Pharma 187

Clarify Health

DECEMBER 13, 2022

Less than four percent of Americans participate in clinical studies; 30 percent of patients drop out; and 80 percent of studies do not meet enrollment deadlines. Dr. Rizk provided an example of how we’re getting better at meeting patients where they are. Life sciences and healthcare are becoming united.

Recruitment 52

Recruitment Retail Patients Education 52

Clarify Health

DECEMBER 13, 2022

Less than four percent of Americans participate in clinical studies; 30 percent of patients drop out; and 80 percent of studies do not meet enrollment deadlines. Dr. Rizk provided an example of how we’re getting better at meeting patients where they are. Life sciences and healthcare are becoming united.

Recruitment 52

Recruitment Retail Patients Education 52

World of DTC Marketing

AUGUST 16, 2021

SUMMARY: President Biden wants to lower prescription drug costs. Healthcare costs in the US are out of control. Even though prescription drug costs are only $.11 11 of every healthcare dollar spent, drug companies are an easy target to help reduce costs. It does not necessarily mean laying off people. Will DTC be cut?

Prescription 180

Prescription Media Pharma Healthcare 180

World of DTC Marketing

JUNE 16, 2021

This includes about one in five who report that they have not filled a prescription or took an over-the counter drug instead, and about one in ten who say they have cut pills in half or skipped a dose. The public sees profits made by pharmaceutical companies as the largest factor contributing to the price of prescription drugs.

Prescription 180

Prescription Government Insurance Pharma 180

Pharmaceutical Technology

DECEMBER 4, 2022

Indeed, Amgen’s biosimilar was approved in September 2016, but the company was not able to launch it until January 2023 in the US. At the same time, Cross says that this is not up to clinicians or the patients, but the payers. Product variation creates patient uncertainty. Interchangeability benefit variable.

Marketing 104

Marketing Physicians Competition Patients 104

World of DTC Marketing

APRIL 7, 2022

Right now, voters are worried about inflation and rising fuel prices, but they ignore the imminent threats to their healthcare. American healthcare continues to be under assault, and unless we address these issues, a severe health issue could bankrupt families. THREAT 3: RISING HEALTHCARE COSTS. THREAT 1: OBESITY AND DIABETES.

Healthcare 215

Healthcare Healthcare Food and Drug Administration Government 215