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HCP’s use of social media: the good and the not so good

World of DTC Marketing

SUMMARY: A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons. According to Sermo, two-thirds of physicians spend at least an hour on social media, with an average daily use of two hours and twenty-two minutes.

Media 294
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Medicare Part D Claims Have Increased, But 340B Prescriptions Increased Faster

Pharmacy Times

The proportion of prescriptions by a 340B-affiliated physician increased from 9.4% in 2013 to 19.3% in 2020, but the prescriptions filled by 340B pharmacies increased from 18.4% to 49.9%.

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ELITE 2023 Digital Crusader Don Abramo of Pharming Healthcare Inc.

PM360

Classified as a rare disease back in 2013, it’s estimated only one to two people per million suffer from it around the globe. As Pharming prepared to launch the first treatment for APDS, they needed to get creative to find and educate potential patients as well as the physicians who may be treating them.

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Should doctors refuse to treat obese patients?

World of DTC Marketing

Aronne, an obesity specialist at Weill Cornell Medicine says “physicians need better education, and they need a different attitude toward people who have obesity”. Physicians don’t have the time to really talk to patients about their weight and lack of exercise. This is going to cost us ALL.

Doctors 250
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How Pharma Companies Can Benefit from eatNgage

eatNgage

The implementation of the Sunshine Act in 2013, was a game changer for the pharmaceutical sales process. Increase the number of virtual meetings with physicians. By offering a lunch incentive through eatNgage you’ll see a significant increase in the number of physicians accepting your virtual meeting.

Pharma 52
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U.S. market access landscape: A push for control is erasing the boundary between payers and providers in U.S. healthcare

Clarivate

CVS then began affiliating with health systems across the country (like Cleveland Clinic ) for physician oversight of MinuteClinic’s staffed midlevel providers, just as Walgreens was rising as a formidable competitor in the convenient care space through its own walk-in clinics that it launched in fall 2006. Key acquisitions by U.S.

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How retailers and “payviders” are disrupting U.S. healthcare in 2024

Clarivate

But, even without Amedisys, the insurer still has home healthcare company LHC Group, acquired in early 2023, and will leverage a long-term partnership with Walmart plus the nation’s largest network of employed and affiliated physicians through Optum to manage patient health and drive down costs for vulnerable patients.

Retail 52