article thumbnail

Lung cancer deaths decline but.

World of DTC Marketing

The mortality rate from lung cancer has dropped in recent decades—by 56% in men from 1990 to 2019 and by 32% in women from 2002 to 2019. But it’s still the leading cause of cancer deaths. The mortality rate from lung cancer has dropped in recent decades—by 56% in men from 1990 to 2019 and by 32% in women from 2002 to 2019.

Insurance 271
article thumbnail

Accenture to Acquire ConcentricLife to Bolster its Life Sciences Marketing Capabilities

PM360

Accenture announced it has agreed to acquire ConcentricLife , a leading healthcare marketing agency that was a subsidiary of Stagwell. Founded in 2002 as Concentric Health Experience, the agency combined with fellow Stagwell company Scout Health in February 2023 to form ConcentricLife. Begasse Jr.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Cancer: Progress but a long way to go

World of DTC Marketing

The mortality rate from lung cancer has dropped in recent decades—by 56% in men from 1990 to 2019 and by 32% in women from 2002 to 2019. But it’s’ still the leading cause of cancer deaths. In the battle against cancer, there is some good news. American Cancer Society’s ACS ). sustaining life)?

article thumbnail

Key developments: mRNA vaccines and therapeutics

European Pharmaceutical Review

On the importance of the vaccine, she shared: “Respiratory diseases are a major public health priority given they… are a leading cause of hospitalisation.” OTX-2002, the first mRNA therapy to target c-Myc (MYC) oncogene overexpression, could be the first programmable epigenetic medicine.”

article thumbnail

$2 billion mRNA-based oncology therapy market anticipated by 2029

European Pharmaceutical Review

BioNTech is anticipated to lead the market with a predicted $885 million in sales, and a 44.6 OTX-2002 from Omega Therapeutics is an mRNA therapy anticipated to generate $658 million in global sales, representing 33.2 The global mRNA-based oncology therapy market is expected to reach $2 billion by 2029, according to GlobalData.

article thumbnail

The responsibility for chronic health issues

World of DTC Marketing

As the oldest millennials start to hit 40, many are finding themselves coping with chronic health conditions — more so than previous generations, according to some recent research and it’s going to lead to higher healthcare costs for ALL of us. percent annually in youngsters 10-19 between 2002 and 2012.

Insurance 185
article thumbnail

The biggest waste of digital media spending in pharma

World of DTC Marketing

Understanding these trends allows brands to build lasting relationships with customers, improve lead generation, and increase customer lifetime value. The organic search channel provides a strategic insight into changing market and consumer behavior. ” Who is searching for health information online?