what-we-do healthcare-marketing-services 
Healthcare Success
APRIL 8, 2024
As an engineering undergrad, I took a Marketing 101 class on a lark, seeking to better understand the psychology behind consumer behavior and developing products with a competitive edge. On the first day of class, we learned the fundamental concept of the 4 Ps of marketing. What Are the 7 Ps of Marketing?
MedCity News
FEBRUARY 1, 2024
There’s a common belief in the healthcare industry that partnering with Group Purchasing Organizations (GPOs) means that most or all non-clinical purchases are covered by the contract. Considering the scale of operations in the healthcare sector, the amount of money that isn’t maximizing its purchasing power is staggering.
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World of DTC Marketing
AUGUST 8, 2021
SUMMARY: Pharma marketing is in a funk. Somewhere over the last decade, the passionate people who believed that helping patients was the first step in excellent marketing have been replaced with people who want to know the ROI of everything. But, can we say this finding is true for pharma? To me, that was a huge badge of honor.
Healthcare Success
OCTOBER 30, 2023
Do you want to compete in each of your local markets? Do you want to position your healthcare products and services where your target audience actively seeks them? If so, you need a custom digital marketing strategy and budget for each location. We like to call this budget the “minimum daily requirement.”
PM360
OCTOBER 25, 2023
Accenture announced it has agreed to acquire ConcentricLife , a leading healthcare marketing agency that was a subsidiary of Stagwell. ConcentricLife offers full-service digital healthcare marketing and communications expertise and capabilities that help brands answer rising consumer demands in rare diseases, health, and wellness.
World of DTC Marketing
NOVEMBER 1, 2021
SUMMARY: According to eMarketer, “in 2020, spending on digital advertising in the healthcare and pharma industry will grow by 14.2% One area I do agree with them is that “healthcare and pharma will make up 7.1% More Facebook groups are popping up aligned with pretty much every health condition we deal with.
World of DTC Marketing
OCTOBER 22, 2020
Pharma likes to believe its own propaganda that everything they do is patient-focused, but that’s a canard. What I have found is that reliance on numbers far outweighs decisions instead of understanding what people want. To most pharma marketers patients are an audience segment quantified by numbers.
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