World of DTC Marketing

OCTOBER 30, 2020

They have everything to do with what the numbers are telling you about your audience and messaging. One of the services we often provide for clients is a deep-dive web analytics report. It’s not numbers but rather a story as to what their website is telling us and how we can improve the online experience.

Medical 279

Medical Marketing Patients 279

World of DTC Marketing

APRIL 20, 2022

We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. We’ve all heard that digital is the way to reach HCPs, and we found out that’s still mostly true, but not all digital tactics are created equal.

Marketing 218

Marketing Pharma Insurance Medical 218

World of DTC Marketing

JUNE 30, 2021

Pharma trade magazines have become irrelevant, and most could care less what they print, although they try to suck up with phony awards. It’s up to people within the industry to push back and try to be the change we want and need to see. The reality is that Pharma doesn’t care what others think. I’m sorry.

Media 155

Media Pharma FDA Patients 155

Medical Device Success

AUGUST 14, 2022

Reading time: 2 – 3 minutes. What does this mean and what are these pillars? We will also talk about how MedTech intersects with this area and how MedTech companies can be sure they are not left behind. What does this mean and what are these pillars? Do you know the 6 pillars of Digital Surgery?

Medical 130

Medical Medicine 130

World of DTC Marketing

OCTOBER 2, 2021

SUMMARY: The health information on Facebook is a danger to anyone who reads it. As I read the posts and replies, I realized that too many people make treatment choices based on this information. What works for one person might not work for another one with a similar problem. We have to be more than just a business.

Doctors 197

Doctors Media Pharma Physicians 197

World of DTC Marketing

JULY 21, 2022

They’re surprised that physicians don’t always give patients the drug they ask for, and they are amazed that many, who are considering the drug, are turned away by what they read online. One DTC Director asked me, “how can we become part of the decision-making?” The MS market is a great example.

Prescription 266

Prescription Side effects Marketing Pharma 266

World of DTC Marketing

DECEMBER 3, 2021

I keep asking myself if it’s time to retire, but somehow I don’t want to give up because I still know and work with many people who care about the patients and caregivers we serve. As a former Air Force EMT, I knew that a massive part of helping victims was reassuring them that they would be OK as we treated and transported them.

Patients 259

Patients Side effects Transportation Leads 259

Eversana Intouch

MARCH 15, 2024

In the article, Hattie expands on each takeaway and highlights the responsibility we have as marketers to co-create and cultivate authentically.

Marketing 74

Marketing Leads Healthcare Healthcare 74

PM360

FEBRUARY 23, 2024

We are proud to present your 15th Annual Pharma Choice Award winners. You and your colleagues are the experts here, the ones who know what has worked, what is new, and what stands out from the rest when it comes to creative in the life sciences.

Pharma 52

Pharma Media Sales Healthcare 52

Integrity Solutions

FEBRUARY 1, 2024

Many who are currently in sales positions or are considering a role in sales are beginning to question what the job really means today and whether it’s one they can be proud of — especially when it feels like their whole purpose can feel like it’s to pressure or coerce buyers into doing something.

Sales 106

Sales Training B2B Sales Sales process 106

World of DTC Marketing

JULY 21, 2021

The FDA needs to study what people do when they see a DTC ad. The voices in Washington DC are once again calling for a moratorium on DTC marketing but lawmakers need to understand what DTC marketing actually does as upped to what people believe it does. DTC ads do NOT lead to unnecessary Rxs. Again this is not true.

Marketing 285

Marketing Prescription Side effects Doctors 285

PM360

MAY 15, 2023

For nine years, we have looked to recognize those people in healthcare and life sciences who are making a mark on our industry, on patients, on colleagues, on the world. In fact, it’s probably safe to say that none of the ELITE individuals and teams you can read about below are done growing their legacies.

Education 105

Education Media Marketing Sales 105

World of DTC Marketing

AUGUST 2, 2021

As more companies merge or are bought out big bureaucratic processes run counter to what online marketing is all about. Those of us who work with/in pharma are aware that corporate politics is a strong aspect of everything we do. SUMMARY: The biggest barrier to great healthcare marketing is corporate politics.

Pharma 269

Pharma Marketing Consulting Patients 269

World of DTC Marketing

OCTOBER 27, 2020

We keep hearing the term “consumers of health” but the American healthcare system is too profitable to allow people to be consumers of healthcare. What if … people got a fair ROI for healthcare spending the way we expect a reasonable return from other investments? It’s a good read but ignores a simple fact.

Healthcare 230

Healthcare Healthcare Insurance Retail 230

World of DTC Marketing

AUGUST 8, 2021

We need to hire people who have a passion for learning, exploring, and implementing great patient-centered marketing. One employee who is passionate about what they do is worth more than five who “check off the boxes” for their position. But, can we say this finding is true for pharma?

Recruitment 180

Recruitment Marketing Pharma Ethics 180

World of DTC Marketing

AUGUST 20, 2020

QUICK READ: The belief that the development of a vaccine for coronavirus is being dangerously rushed, in part to improve Donald Trump’s prospects ahead of the presidential election in November are very real. The only way we are going to beat COVID-19 is with a vaccine and common sense behaviors. This is according to Avaaz.

Media 249

Media Pharma Government Consulting 249

Clarivate

AUGUST 16, 2023

What is the origin story of Derwent World Patents Index (DWPI)? Patents can be extraordinarily hard to read in a short amount of time making it difficult to find relevant information quickly among a pile of patents. In doing so, he created the idea that reading one member of the patent family gives you an indication of the rest.

Engineering 97

Engineering Government Competition 97

World of DTC Marketing

OCTOBER 22, 2020

What I have found is that reliance on numbers far outweighs decisions instead of understanding what people want. Her response was “based on the numbers we are going to.” I’m sure that as you are reading this, you are saying things like “right” and “OMG, so true.”

Management 207

Management Pharma Patients Healthcare 207

Medical Device Success

MARCH 6, 2022

Reading time: 2 – 2 minutes. As the tragedy in Ukraine unfolds, what many don’t know is how robust the Health Tech and MedTech startup ecosystem was. In this episode, we explore the ecosystem and why it was so successful. Then we ask if we can be prepared to help resurrect the MedTech industry in Ukraine.

Distribution 130

Distribution Medical Sales Marketing 130

World of DTC Marketing

FEBRUARY 5, 2021

Houston, we have a problem. There is too much information online, and web surfers don’t have the time to read it all. Even on their favorite sites, people tend to scan rather than read unless they’re a story they are really interested in. Attention spans online are declining rapidly. Work with your digital agency.

Pharma 187

Pharma Management Media Marketing 187

World of DTC Marketing

JULY 26, 2022

Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 We also have to ponder the number of people who need more tests and coordination of medical records between HCPs. 3hree: What does this mean for patient data? So let’s diagnose Amazon’s purchase.

Doctors 283

Doctors Prescription Consulting Physicians 283

World of DTC Marketing

MARCH 7, 2022

Biotech start-ups face challenges in raising money and cutting through the “noise” of other prominent pharma marketers, but their website can provide a wealth of insights into what visitors want to know. 2wo: How long are they staying on your site, and what pages get the most views? Click-stream analysis can be critical.

Media 180

Media Marketing Recruitment Doctors 180

World of DTC Marketing

JULY 22, 2021

Is this what the industry has become? With the loss of more experienced people, the pharma industry is losing talent and gaining what? The products we make help people live the lives they want to live. My decision to consult and incorporate was based on doing what I love, but it’s been challenging. I didn’t.

Pharma 309

Pharma Marketing Ethics Consulting 309

PM360

MAY 15, 2023

As healthcare champions, we embrace the power of patient education. Education is empowering and transformative— when patients read it. If patients read it. We make access to our resources convenient, placing printed education at the point of care and digital education within a mouse click. What else can we do?

Education 81

Education Patients Pharma Doctors 81

Eversana Intouch

NOVEMBER 21, 2022

That’s where we all want to play. In our eighth annual trends forecast, we look at five big ideas we believe are referenced too flippantly, too often, and not given the attention and action they deserve. We believe that what matters most in 2023 is addressing these five issues meaningfully. Big decisions.

Marketing 89

Marketing Pharma Healthcare Healthcare 89

World of DTC Marketing

AUGUST 2, 2020

QUICK READ : Obesity is associated with a higher risk of developing severe symptoms and complications of coronavirus disease, independent of other illnesses, such as cardiovascular disease. So why haven’t we acted? has become the epicenter of the pandemic. patients personal doctor. That, too often, is NOT happening.

Insurance 295

Insurance Doctors Physicians Healthcare 295

World of DTC Marketing

MAY 17, 2021

QUICK READ: Only someone who is fooling themselves believes that life will go back to normal after the pandemic. DTC marketing today drives patients online to seek more information, and too often, the information they are reading is inaccurate. So what is the purpose of DTC? Pharma websites need to evolve.

Marketing 155

Marketing Media Side effects Prescription 155

World of DTC Marketing

JUNE 28, 2021

As clinical trials were ongoing, we tested positioning and DTC channels. During Phase III trials, however, we got some disturbing news. The more I read about Aduhelm, and its hotly debated approval, the more I keep asking how people at Biogen could work for a company that will cost taxpayers billions? ” It was dropped.

FDA 194

FDA Management Leads Marketing 194

World of DTC Marketing

JUNE 10, 2021

Ask your target audience what THEY use and how they use it to understand each platform’s relevance. But what about websites targeted at physicians like Sermo, Medscape and Doximity? They usually start their day with and prioritize what needs immediate attention and what can wait. What about social media?

Doctors 143

Doctors Physicians Media Pharma 143

Clarivate

APRIL 25, 2024

Within a company’s patent portfolio, we can determine how patents align to the UN’s 17 SDGs. We can also determine what percent of their inventions were directly impacting the SDG versus inventions considered to be enabling technologies. We analyzed the full patent portfolio stretching back 20 years.

Consulting 59

Consulting Leads 59

Evolve Your Success

NOVEMBER 21, 2023

In this episode, we have Rob Bahna discuss what truly makes a good medical sales rep. Tune in now and elevate your understanding of what it takes to thrive in medical sales! — Listen to the podcast here What Makes A Good Medical Sales Rep With Rob Bahna We have with us another special guest. How are you?

Medical sales reps 103

Medical sales reps Medical sales Sales Medical 103

Impetus Digital

JANUARY 13, 2023

It is the time of year when everyone predicts what the next 12 months will hold. At Impetus Digital, we get a first-hand look into evolving industry trends daily from our clients and their advisors, putting us in a unique position to make these predictions. Read more: Top 10 things to consider when designing a hybrid meeting.

Pharma 109

Pharma Medical Patients Healthcare 109

PM360

DECEMBER 20, 2023

ProfG.AI: What do you think of audio marketing? We conflate success with the stories of mega pods. We want to be quoted in stories. We listen to big, broad pods. But we advertise in the narrow ones. Then, we draw the conclusion that audio doesn’t work. We use search. We know search.

Marketing 110

Marketing Media Training Competition 110

Clarivate

MAY 22, 2023

Much discussion has focused on whether this will ultimately be for better or worse; but as with any seismic shift in technology, the answer will depend on how we choose to engage with and deploy the new tools. Artificial intelligence tools are just one of the many ways that we augment our products, tools and services.

Training 115

Training Government Media Pharma 115

Medgadget

JUNE 6, 2023

Moreover, the team employed a machine learning algorithm to reduce the noise associated with movement, helping to obtain reliable readings while the wearer goes about their day. “At the very beginning of this project, we aimed to build a wireless blood pressure sensor,” said Lin. inches) below the surface of the body.

Training 126

Training Patients 126

Clarivate

JANUARY 19, 2024

To help, we asked senior leaders at Clarivate who have a broad perspective on the IP landscape to provide predictions for the IP legal industry in 2024 and beyond. Question 1: What are your predictions for the IP legal space in 2024? Question 2: What do you think will be the biggest area of focus for the IP legal profession in 2024? “AI

Management 59

Management Consulting Professional Services Sales 59

Evolve Your Success

FEBRUARY 20, 2024

— Watch the episode here Listen to the podcast here What Is A Diabetes Sales Specialist? With O’Neal Ford We have with us another special guest. As always, we do our best to bring you guests that are doing things a little differently in the medical sales space. He goes by the name of O’Neal Ford. How are you?

Sales 59

Sales Medical sales Medical Education 59