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Biogen’s Alzheimer’s drug: What’s the price tag on hope?

World of DTC Marketing

In one study, people given the drug had declined 22 percent more slowly than those who had received a placebo. The other trial failed to reach its goal, though the company was encouraged by data from a subset of study participants who got more of the drug. Will they follow the science or will they put a price tag on hope?

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Pharma running online ads on vaccine misinformation sites

World of DTC Marketing

Included in the programmatic ad errors is Pfizer, who developed a leading COVID vaccine. NewsGuard found that 67% of the COVID misinformation sites had Google advertising tags and 30% had tags from The Trade Desk. If pharma is going to waste money like this perhaps they could send the money to those who need it.

Pharma 180
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What is Biogen and can they repair their reputation?

World of DTC Marketing

This week two colleagues, who worked at Biogen, left the company because they knew that the ax was coming after the failure of Aduhelm. After an unstable period, they lost their CEO and some very good people who decided to abandon ship. 3hree: Top executives who supported the launch need to be shown the exit.

Insurance 222
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bluebird bio wins back-to-back landmark FDA approvals for first-in-class gene therapies

Pharmaceutical Technology

Last month, Zynteglo (betibeglogene autotemcel), or beti-cel, was approved as a one-time potentially curative gene therapy for patients with beta-thalassaemia who require regular blood transfusions. Unfortunately, almost half of these young patients who do not receive treatment die within five years of symptom onset.

FDA 115
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AI hiring levels in the pharmaceutical industry rose in May 2022

Pharmaceutical Technology

This latest figure was higher than the 39% of companies who were hiring for AI related jobs a year ago but a decrease compared to the figure of 43.6% The proportion of pharmaceutical companies hiring for AI related positions kept relatively steady in May 2022 compared with the equivalent month last year, with 39.3% in April 2022. in May 2022.

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Why You Need an ADA Compliant Healthcare Website—and How to Get One

Healthcare Success

Some examples of website-accessible features are screen reader software, alternative text for images, and captioning or transcripts for people who are deaf or hard of hearing. . Heading tags also help assistive technologies understand the structure of the page. Potential Lawsuits.

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Machine learning hiring levels in the pharmaceutical industry rose in June 2022

Pharmaceutical Technology

of companies who were hiring for machine learning related jobs a year ago and an increase compared to the figure of 26.3% The proportion of pharmaceutical companies hiring for machine learning related positions rose in June 2022 compared with the equivalent month last year, with 26.4% This latest figure was higher than the 24.1% in May 2022.