pharmaphorum

OCTOBER 3, 2022

Amylyx Pharmaceuticals’ Relyvrio – a new treatment for amyotrophic lateral sclerosis (ALS) approved by the FDA on Thursday, after review of the data from its phase 2 trial – was the next day set at a list price of $158,000 per year in the US, sparking outcry. ALS affects over 30,000 people in the US.

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Contrarian Sales Techniques

SEPTEMBER 8, 2023

Our experiences, our values, our stories – these are the things that truly define us. While the title 'salesperson' might be how the world perceives us, it's essential to remember and cherish the individual behind the tag.

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Pharmaceutical Technology

DECEMBER 15, 2022

The US is set to dominate the cardiomyopathy landscape because of the country’s high prevalence of dilated cardiomyopathy (DCM) relative to the other markets in the 7MM, as well as the higher price tag on US-marketed therapeutics. of sales in 2021 and 2031 respectively. of global cardiomyopathies sales in 2021 and 31.2%

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pharmaphorum

JULY 23, 2019

This pharmaphorum webinar, in association with Tag, will examine the challenges that pharma marketing faces to stay ahead of the evolving customer journey and offer expert insight from both the pharma and FMCG sectors on how to convert these challenges into opportunities.

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Marketing Pharma Pharmaceutical Management 52

pharmaphorum

JANUARY 9, 2023

” Zolgensma is one of the most expensive therapies available, with a price tag of around $2.1 million in the US and just under €2 million in Europe, which the company says is justified by its dramatic benefits when given as a one-shot therapy to patients with SMA.

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Pharmaceutical Technology

NOVEMBER 9, 2022

Since its FDA approval in August 2022, the beta-thalassemia therapy was launched in the US with a $2.8 million price tag. The value calculation behind Roctavian’s suggested price relies on the current expenses that haemophilia A patients face in the US. The post Can gene therapies for haemophilia defend their high price tags?

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Pharmaceutical Technology

FEBRUARY 10, 2023

This is not the first treatment to come with a high price tag. Access to oncology medicines varies across countries, and their cost against safety/efficacy is generally perceived as being low, such as in the US. million, according to GlobalData’s Price Intelligence (POLI), making it the most expensive drug in the world.

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Marketing Medicine Leads Safety 105

World of DTC Marketing

NOVEMBER 3, 2020

Cardiovascular disease deaths in the US have increased by nearly 17% since 2010, and are among the reasons that life expectancy in the U.S. is lower than in other high-income countries. has also seen reversals in health improvements since 2010, partly due to increasing rates of obesity, high blood pressure, and high blood sugar. .

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LEVO Health

OCTOBER 11, 2022

Tagging and Metadata. Users with screen readers often rely on tags and metadata to navigate websites and access content. By ensuring your website is tagged correctly, you may help screen readers identify the structure of your site and better understand your content. . Use header tags to mark headings and subheadings.

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Healthcare Healthcare Specialization Patients 52

Pharmaceutical Technology

JANUARY 17, 2023

On January 12, Versanis Bio announced that enrollment had begun for its Phase IIb trial, BELIEVE (NCT05616013), which aims to study bimagrumab’s (BYM-338) efficacy and safety in the US, among other locations. Mounjaro is anticipated to launch in the US later this year or by early 2024.

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Marketing Patients Safety Pharmaceutical 52

Pharmaceutical Technology

FEBRUARY 22, 2023

Amgen could be the winner of a high-stakes patent spat with Sanofi as tensions run high weeks before the March 27 US Supreme Court hearing. Both drugs come with a high price tag. Since April 2020, Sanofi is responsible for Praluent outside of the US, while Regeneron handles its sale in the US.

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Pharmaceutical Technology

DECEMBER 5, 2022

Collectively, cannabinoid receptors (CB1 and CB2) are currently the most popular targets in preclinical stage of development, with 391 drugs tagged in total. In the US, the world’s largest pharmaceutical market, most states have legalized cannabinoids for medical use.

Medical 98

Medical Specialization Marketing Leads 98

Contrarian Sales Techniques

JULY 23, 2023

The digital world is a complex web of opportunities, particularly for us digital marketers. Make the most of SEO by incorporating relevant keywords, using meta tags, and improving your website’s load speed. Navigating the Online Marketplace The first step to boosting sales is understanding the online marketplace.

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Sales Marketing Sales Strategy Media 52

Celeritas

NOVEMBER 7, 2022

Let’s explore the potential of adopting this widely available technology on cattle ranches in the US. In conjunction with tags, facial expression readers, or electromagnetic RFID tags, drones can monitor the health indicators of individual herd members. This includes weight, heart rate, grazing rumination, mobility, etc.

Networking 52

Networking Pharmaceutical products Management Transportation 52

Storyvine

APRIL 19, 2021

Managers can log in to our content management system and see the answers to all of those questions, catalogued and tagged. Reach out to us at hello@storyvine.com. Instead of worrying about the whole video, they can take it piece by piece and put more thought into each answer. This also makes it easier for any follow-up editing.

Management 52

Management Healthcare Healthcare Marketing 52

Contrarian Sales Techniques

JULY 23, 2023

It's ever-evolving and teeming with opportunities, especially for us, bloggers and affiliate marketers. Integrate relevant keywords in your content, use meta tags and optimize your website’s loading speed to maximize your SEO potential. Building a Solid Online Brand Your online brand is your identity in the digital space.

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Sales Marketing Sales Strategy Engineering 52

pharmaphorum

AUGUST 21, 2022

There’s no word yet on its pricing, but for comparison Spravato was launched with an annual price tag of around $32,400, which the Institute for Clinical and Economic Review (ICER) concluded was around 25% to 52% too high to be cost effective. Following after is AXS-12 (reboxetine) for narcolepsy, which could be filed in 2023.

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FDA Marketing Pharma Sales 87

Pharmaceutical Technology

JULY 14, 2022

Most famously, the US passed its Orphan Drug Act in 1983, providing innovators with financial motivation to develop orphan drugs and meet the needs of these forgotten patients. These countries will have a smaller patient pool due to population size and will likely carry a price tag that is significantly below that of higher GDP countries.”.

Medicine 59

Medicine Marketing Specialization Pharma 59

Pharmaceutical Technology

JUNE 29, 2022

The US Food and Drug Administration (FDA) put a high-profile bluebird bio trial for sickle cell disease on partial clinical hold, and advisory panels deliberated over decisions involving gene therapies for amyotrophic lateral sclerosis (ALS), cerebral adrenoleukodystrophy (CALD), and beta-thalassemia.

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Food and Drug Administration FDA Marketing Pharmaceutical 98

pharmaphorum

JULY 25, 2022

J&J filed for approval of the bispecific in the US in December based on the results of the phase 1b MajesTEC-1 study in myeloma patients who had been treated with a median of five lines of prior therapy. Tecvayli previously scored a priority medicines (PRiME) designation from the EMA and a breakthrough-therapy tag from the FDA.

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Medicine FDA Recruitment Patients 52

Pharmaceutical Technology

MAY 2, 2023

High-prescribing physicians surveyed by GlobalData across eight major markets (8MM: US, France, Germany, Italy, Spain, UK, Japan, and China) identified a broad range of unmet needs in the IO space (see Figure 1). Despite the significant advances that have been made in the IO field, a huge level of unmet need remains.

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Physicians Marketing Patients Manufacturing 52

pharmaphorum

AUGUST 18, 2022

bluebird bio’s Zynteglo has become the first cell-based gene therapy to be approved in the US, getting the nod from the FDA as a treatment for patients with beta thalassaemia who require regular blood transfusions. It is estimated there are around 1,500 people in the US who could be eligible for treatment with the therapy.

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FDA Insurance Patients Medical 52

pharmaphorum

NOVEMBER 24, 2022

One issue has been the cost of the drug, with health technology assessment agency NICE in the UK and the ICER organisation in the US both concluding its price tag means it is not a cost-effective option for health systems.

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Sales Patients Competition Marketing 52

Healthcare Success

FEBRUARY 27, 2023

In a recent update from February 8th, Google reiterated its guidance on AI-generated content, “Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high-quality results to users for years.”

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Healthcare Healthcare Training Marketing 107

Healthcare Success

OCTOBER 9, 2023

But that’s not all,” shares Brian, “your image captions and alt tags are also a terrific opportunity to build on your value proposition.” Adding captions that differentiate your brand, like “Our customers give us a 97% approval rating,” builds trust and encourages users to keep scrolling, reading, and engaging.

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Healthcare Healthcare Doctors Marketing 72

LEVO Health

JANUARY 13, 2021

From promoting blog posts to sharing the services your practice offers, you are encouraging your audience to interact with your posts, whether that means asking questions or tagging a friend who may be interested in your services. . 51% of American teenagers between 13 and 17 years old use Facebook. Contact Us. Within the U.S.,

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Media Healthcare Healthcare Medical 52

Healthcare Success

JULY 25, 2022

As much as people want the COVID pandemic to be over, we now face the harsh reality that COVID is endemic, meaning it’s with us all the time. I want to thank Alan again for sharing his time and experiences with us. In case you don’t have time to listen to the podcast, here’s a summary: The COVID Endemic.

Healthcare 102

Healthcare Healthcare Marketing Doctors 102

PM360

NOVEMBER 12, 2023

“To answer this, marketers first need to ensure they have data at every step of the journey, from clicking an ad to completing a purchase,” explains Jeremy Helgeson, Senior Analyst, Tagging & Visualization, Spectrum Science.

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Marketing Media Patients Healthcare 59

Healthcare Success

MAY 3, 2021

Nearly half of all US purchasing dollars are from senior citizens. Regardless of the chronological age, they (meaning all of us) self-identify with a younger age/image. It’s a challenge, but research tells us that the age you feel is more important than your birth year. They have less concern about the straight-up price tag.

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Distribution Marketing Healthcare Healthcare 90

Contrarian Sales Techniques

JANUARY 12, 2024

Because it feels like I'm about to launch us into orbit.' A raised eyebrow at a feature, a lingering gaze on the price tag – these are clues to their desires and concerns. Johnson gripped the steering wheel like a white-knuckled life raft, eyes wide as saucers as we navigated the dealership's obstacle course. 'Is Is this normal?'

Sales 52

Sales 52

Rep-Lite

MARCH 21, 2024

If you’re still not sure where to start, let us help you. With the public biotech industry being worth approximately 345 billion US dollars , you can often expect that the commission structures differ from one medical sales company to the next, but each usually offers the potential for substantial income based on sales performance.

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Medical sales Medical sales reps Medical Sales 52

Pharmaceutical Technology

APRIL 5, 2023

More than a decade after the first patient was treated with a CAR-T therapy, six therapies relying on the same principles have been approved by the US Food and Drug Administration (FDA) and marketed to thousands of patients. It will be six years since the US FDA approval of Kymriah in August this year.

Food and Drug Administration 59

Food and Drug Administration Engineering Patients Education 59

Pharmaceutical Technology

MARCH 22, 2023

The pharmaceutical industry began using radio frequency identification (RFID) tags in the early 2000s. Pfizer was the first to use the tech, adding RFID tags to track a Viagra (sildenafil) shipment circa 2006. As computing has developed in the past decade, so has the potential to store and use information in the cloud.

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Food and Drug Administration Electronics Pharma FDA 105

pharmaphorum

NOVEMBER 16, 2022

However, with a price tag of €1.58 ICER (the Institute for Clinical and Economic Review) is based in the US and is a non-profit organisation that provides an independent source of evidence review to address questions over the value of a treatment and pricing. How to navigate the new climate. At more than $2.1 Equity of access.

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Medicine Marketing Healthcare Healthcare 123

Healthcare Success

OCTOBER 3, 2022

This allows us to be more authentic when writing valuable, helpful content that meets their needs, the needs of their patients, and Google’s content requirements. Make sure your content is authored by an expert and links to appropriate bios or about us pages. include meta descriptions, tags, and images). Tell the whole story.

Engineering 57

Engineering Healthcare Healthcare Education 57

Contrarian Sales Techniques

DECEMBER 31, 2023

They're the Pied Pipers of the product world, leading us down exciting paths of possibilities we never knew existed. The Gift of Health and Wellness: Unwrapping Serenity in a Box The hustle and bustle of holiday season can easily leave us and our loved ones feeling frazzled and depleted. Remember, it's not about the price tag.

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Healthcare Success

JUNE 8, 2023

However, the About Us page is among the most important and highly trafficked web pages. Fifty-two percent of study respondents said the first thing they want to see when they land on a website is a company’s About Us page, according to a B2B Web Usability Report. An About Us page can go by many names (e.g.,

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Healthcare Healthcare Engineering Government 99