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Medicare savings won’t make a dent in healthcare costs

World of DTC Marketing

A study put a price tag on American’s bad eating habits: $50 billion a year in health care costs, attributable to cardiometabolic diseases such as heart disease, stroke, and type 2 diabetes. appeared first on World of DTC Marketing.com. Then there is the cost of unhealthy Americans.

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What Tech Trends Do Life Sciences Marketers Need to Know About?

PM360

This AI innovation gives brands a stronger understanding of how the individual feels and how to build brand resonance in real time. Another capability made possible by fine-tuning is the enhancement of content tagging. Content tagging has always been a labor-intensive task. to inform HCP engagement strategy.

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Uncovering the Hidden Gems within Your Datasets

PM360

Data clearly matters in pharma. For the fourth year in a row artificial intelligence (AI) and Big Data ranked as the most impactful technologies in the industry, according to GlobalData’s “The State of the Biopharmaceutical Industry – 2023” report, which includes feedback from 198 companies.

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3 Things Generative AI Can Do for Commercial Pharma Right Now

PM360

The world is abuzz about how generative artificial intelligence (AI), such as OpenAI’s ChatGPT, might revolutionize how we work. If handled properly, LLMs will play an important role in improving data capture and automation, creating efficiencies that will enable us to achieve much more with less.

Pharma 97
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Pioneering the Path Pre- and Post-Launch Strategies

PM360

With a focus on patient-centricity, data-driven insights, and collaborative partnerships across the healthcare ecosystem, it’s redefining the playbook for market shaping and building advocacy for a product pre- and post-launch. Medical Affairs is at the forefront of this paradigm shift.

Medical 52
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Healthcare Marketing to Seniors: How to Create and Distribute on-Target Messaging

Healthcare Success

A broader criterion for human age comes from the World Health Organization (WHO), based on average health quality and life expectancy: 0 to 17 years = Underage 18 to 65 years = Youth or young people 66 to 79 years = Middle-aged 80 to 99 years = Senior 100+ years = Long-lived Elderly. In some very real ways, you are ‘only as old as you feel’.

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10 Best Sales Tracking Apps

Spotio

If you don’t, you’ll never build an effective sales strategy that achieves real results for your organization. You can also adjust your sales strategy to accommodate the real-world results you see. Or log the prospect interactions they have in real-time. How do we know this? The statistics make it clear.

Sales 52