Remove tag professional-development
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What is Biogen and can they repair their reputation?

World of DTC Marketing

Then, against the advisory panel’s advice, Aduhelm was approved, but insiders within the industry criticized both the FDA and Biogen weren’t sold on the drug or its price tag. Thank health care professionals and insurers for not drinking any of Biogen’s Kool-Aid. He has zero credibility with the HCP community.

Insurance 222
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3 Things Generative AI Can Do for Commercial Pharma Right Now

PM360

LLM/generative AI is ideally suited to assist brand managers, customer experience professionals, and sales teams—medical science liaisons, too—with some of the heavy lifting to create, organize, and analyze customized content. Auto-tagging, a laborious task, is another area where generative AI/LLMs can assist.

Pharma 97
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Medicare savings won’t make a dent in healthcare costs

World of DTC Marketing

If pharma is a business, they will find a way to develop, buy, or acquire new drugs. New technologies are being developed that allow for virtual clinical trials and other cost-lowering development costs. for professional services, hospitalizations, medical supplies, and drugs. healthcare spending will reach $6.2

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BD partners with Biocorp on connected self-injection devices

pharmaphorum

Medtech giant Beckton Dickinson (BD) has signed a deal with France’s Biocorp to use the latter’s near-field communication (NFC) tags in injectable devices. The Injay tag can confirm a complete injection and transfer that information via an NFC reader to a smartphone or tablet for review by a healthcare professional.

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Boost Local Visibility: Top Local SEO Tips for Multilocation Healthcare Businesses

Healthcare Success

Develop unique, quality location pages Your corporate website must include one optimized web page for each provider location. city, town, or province) is essential for local SEO for medical professionals. This content appears in Google's search results as extra information to the typical blue title tag and meta description.

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What Tech Trends Do Life Sciences Marketers Need to Know About?

PM360

Derek Choy The Fine-Tuning API (Application Programming Interface) in OpenAI now enables the creation of hyper-personalized content to support brand managers, customer experience professionals, sales teams, and medical science liaisons. Another capability made possible by fine-tuning is the enhancement of content tagging.

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Pioneering the Path Pre- and Post-Launch Strategies

PM360

Gone are the days when Medical Affairs merely acted as a liaison between pharmaceutical companies and healthcare professionals (HCPs). By engaging with stakeholders early in the development process, professionals can ensure the voice of the patient is central to decision-making, resulting in more meaningful and impactful interventions.

Medical 52