Remove tag patient-care
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What is Biogen and can they repair their reputation?

World of DTC Marketing

This drug was never about patients; it was about a company whose ego got too big and needed a savior in the form of a medicine that could bring in hundreds of millions of dollars. Many doctors also became upset at the idea of telling Alzheimer’s patients that the drug didn’t work. Biogen is in trouble.

Insurance 222
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BD partners with Biocorp on connected self-injection devices

pharmaphorum

Medtech giant Beckton Dickinson (BD) has signed a deal with France’s Biocorp to use the latter’s near-field communication (NFC) tags in injectable devices. The Injay tag can confirm a complete injection and transfer that information via an NFC reader to a smartphone or tablet for review by a healthcare professional.

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American health is in for a “world of hurt”

World of DTC Marketing

and $20 billion in health-care costs. An #NHLBI-funded study put a price tag on American’s bad eating habits: $50 billion a year in health care costs, attributable to cardiometabolic diseases such as heart disease, stroke and type 2 diabetes. According to STAT News “Americans consume an average of 1.5

Insurance 190
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Do healthcare mergers and acquisitions lead to better care for patients?

Clarify Health

Today’s healthcare providers are seeing significantly more patients than they did a decade ago – many of whom are often sicker and have more complex care needs. These patients have evolving and growing needs and expectations for the quality of care delivered and overall patient experience.

Leads 52
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The current pharma business model is unsustainable

World of DTC Marketing

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. For DTC, the model will become one of collaboration with patients as they help them navigate the complex system of American healthcare. ” The U.S.

Pharma 210
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Boost Local Visibility: Top Local SEO Tips for Multilocation Healthcare Businesses

Healthcare Success

By implementing local seo for multiple locations, healthcare businesses can boost their visibility in search results, attract more qualified leads, drive more patient acquisitions, and grow their revenue. This content appears in Google's search results as extra information to the typical blue title tag and meta description.

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Aligning Resources with Needs: Enhancing Hospital Demand Forecasting for Better Care

Clarify Health

Demand forecasting in the context of hospital systems is critical for aligning resources like staff, equipment, and beds with future patient care needs. However, the unpredictable nature of patient demand makes accurate forecasting a formidable task. The result?