Biogen’s Alzheimer’s drug: What’s the price tag on hope?
World of DTC Marketing
JUNE 1, 2021
After the CEO departed the sinking ship, new management pinned all their hopes on the Biogen drug for Alzheimer’s. Still, Alzheimer’s is a nasty disease, and people are desperate for treatment even if it only provided a slim chance of partial recovery. Will they follow the science or will they put a price tag on hope?
Let's personalize your content