Remove tag digital-experience
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Electronic smart packaging market to value nearly $3b in 2033

European Pharmaceutical Review

Yet apart from radio-frequency identification (RFID) tags and QR codes, adoption at scale has proved challenging overall, the report stated. Types of technologies such as wirelessly connected tags (active and passive) and sensors were also specified. The COVID-19 pandemic accelerated the adoption and use of wireless ID.

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Why You Need an ADA Compliant Healthcare Website—and How to Get One

Healthcare Success

Today, it’s important to have an accessible website because of the following reasons: Accessibility Potential Lawsuits SEO and the User Experience. SEO and the User Experience. SEO best practices (when done right) already support ADA compliance for digital accessibility. Why You Need an Accessible Website. Accessibility.

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What Tech Trends Do Life Sciences Marketers Need to Know About?

PM360

Derek Choy The Fine-Tuning API (Application Programming Interface) in OpenAI now enables the creation of hyper-personalized content to support brand managers, customer experience professionals, sales teams, and medical science liaisons. Another capability made possible by fine-tuning is the enhancement of content tagging.

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How to Optimize for Voice Search in Healthcare Marketing

LEVO Health

This technology is integrated into various devices, including smartphones, smart speakers, and digital assistants like Amazon Alexa, Google Assistant, and Siri. By tagging your address, phone number, and open hours, you help search engines understand and display this data in voice search results.

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Convert More Healthcare Consumers with Modern Conversion Rate Optimization Techniques

Healthcare Success

Healthcare consumers demand better, more personalized experiences at every touchpoint. I was first introduced to Brian through one of the leading digital marketing conferences. The bad news is his patient experience, though assuredly unintentional, was lackluster at best.

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What Role Does Healthcare SEO Play in a 2023 Marketing Strategy?

LEVO Health

As the healthcare industry continues to evolve, digital marketing strategies, such as search engine optimization (SEO), have become increasingly crucial for healthcare organizations. This can include optimizing the website’s content, meta tags, and images for search engines. What is Search Engine Optimization?

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Patient adherence – the key to restoring trust in pharma

pharmaphorum

As patients observe this gap in the efficacy claimed by pharmaceutical companies compared to their personal experiences of lower effectiveness, their trust in specific drugs, clinical trial results, and pharmaceutical companies drops. This ultimately impacts patient perception of healthcare services in general.