PM360

OCTOBER 13, 2023

Will Big Tech’s moves within healthcare force the industry to change how it operates? With the emergence of new AI analytic tools, marketers are provided with key audience insights to better understand the consumer opinion behind the message that is shared. Content tagging has always been a labor-intensive task.

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Marketing Specialization Healthcare Healthcare 64

Healthcare Success

OCTOBER 9, 2023

Healthcare consumers demand better, more personalized experiences at every touchpoint. Listen to the podcast: So, it makes sense for healthcare businesses to focus their attention on their websites, landing pages, and paid search campaigns. Do the consumers convert or bounce?

Healthcare 72

Healthcare Healthcare Doctors Marketing 72

Healthcare Success

FEBRUARY 27, 2023

And now that Google has openly stated, “Appropriate use of AI or automation is not against our guidelines,” it begs the question: Should we use it to produce healthcare content? Before deciding if and how to use ChatGPT for healthcare writing and SEO, there are several issues to understand. Let’s explore: What is ChatGPT?

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Healthcare Healthcare Training Marketing 107

LEVO Health

JANUARY 31, 2023

As the healthcare industry continues to evolve, digital marketing strategies, such as search engine optimization (SEO), have become increasingly crucial for healthcare organizations. Search engine optimization sits at the heart of any successful healthcare marketing strategy. This is especially true for SEO in healthcare.

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Healthcare Healthcare Marketing Engineering 96

Clarify Health

FEBRUARY 13, 2024

In healthcare, the ability to predict future demand with precision is not just a competitive advantage. For many hospitals and healthcare systems, it’s a necessity for survival. Optimizing resources to meet the moment calls for strategic planning powered by healthcare data analytics and effective demand forecasting.

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Healthcare Healthcare Media Healthcare Provider 52

Healthcare Success

JULY 11, 2022

Google Analytics is an extremely powerful tool for healthcare businesses. Pros & Cons What Does This Change Mean for the Healthcare Industry? Machine learning provides a clearer picture of the paths visitors take to get to a conversion, making it ideal for healthcare websites that often have multiple conversion points.

Healthcare 96

Healthcare Healthcare Patients Marketing 96

Scott’s Directories

APRIL 13, 2022

However, the attention span of many consumers when searching for information online is pretty short. But with effective healthcare sales lead generation techniques, businesses in the health sector can attract their target audiences better. Email Marketing Email marketing is another tool for effective healthcare sales lead generation.

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Referral MD

DECEMBER 1, 2023

The prevalence of mobile devices has skyrocketed in the consumer marketplace to the point where it affects our daily lives at every moment, which presents a massive opportunity for businesses and healthcare providers to connect with the right people.

Marketing 94

Marketing Patients Engineering Media 94

Healthcare Success

OCTOBER 3, 2022

Now that we understand this update and how it works, let's look at ways to optimize your content, get it ranking high again, and attract more high-quality leads to your healthcare website. Here are 13 ways to create useful, high-quality content for your healthcare consumers: 1. include meta descriptions, tags, and images).

Engineering 57

Engineering Healthcare Healthcare Education 57

PM360

NOVEMBER 12, 2023

“The axiom ‘Most people use statistics like a drunk man uses a lamp post; more for support than illumination’ is especially applicable in today’s era of nearly unlimited data,” says David Marks, PhD, MSc, VP, Medical Director, Elevate Healthcare. However, correlation does not always equal causation between variables.

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Marketing Media Patients Healthcare 59

Healthcare Success

MAY 3, 2021

In some instances, the off-course message is about healthcare. Based upon the age-related avalanche, you would think consumers over 50 have no other interests besides things like hemorrhoid creams, pharmaceuticals for every imaginable ailment, chairlifts, and electric mobility scooters. These consumers shop for affordability and value.

Distribution 90

Distribution Marketing Healthcare Healthcare 90

LEVO Health

JANUARY 13, 2021

From promoting blog posts to sharing the services your practice offers, you are encouraging your audience to interact with your posts, whether that means asking questions or tagging a friend who may be interested in your services. . 74% of high-income earners are Facebook users. The Discover feature on Snapchat is basically a news feed.

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Media Healthcare Healthcare Medical 52

Healthcare Success

NOVEMBER 28, 2022

While black hat SEO has always been around, we’re seeing a resurgence in the healthcare industry led by either inexperienced or irresponsible digital marketers trying to jump ahead to the finish line. Avoid excessive use of your selected keywords in the meta descriptions and in the body of your web pages, such as in the heading tags and copy.

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Ethics Engineering Competition Healthcare 57

Healthcare Success

MARCH 28, 2023

That’s why it’s crucial to work with a skilled SEO partner that understands how to retain the SEO integrity of your site and protect the ability of consumers to connect with your brand. This is especially true in healthcare SEO. What Determines SEO Cost?

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Competition Engineering Consulting Specialization 61

Healthcare Success

JUNE 8, 2023

What do you consider the most important pages on your healthcare website? In many cases, it's also a critical part of the consumer's buying journey. But no matter what you call it, it must resonate with your target consumers. Today’s healthcare consumers are incredibly savvy.

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Healthcare Healthcare Engineering Doctors 99

Map My Customers

AUGUST 2, 2022

Whether for healthcare device or equipment manufacturers or pharmaceutical companies, medical sales reps sell the company’s products to healthcare professionals. Surgical Equipment Sales - This type of rep will be selling specialized surgery equipment that often comes with a high price tag.

Medical sales reps 79

Medical sales reps Medical sales Sales Medical 79

Healthcare Success

NOVEMBER 17, 2023

Did your business neglect to establish proper healthcare branding from the beginning? Most brands evolve every three to ten years, but healthcare rebranding doesn’t have to be scary or daunting. What may have been your ideal consumer five years ago may no longer fit within your evolving business goals or offerings.

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Healthcare Healthcare Marketing Media 72

Healthcare Success

JANUARY 18, 2023

It’s the original bridge between Google search crawlers and people; it is the only way search engines better understand and retrieve what consumers are organically searching for online. In this blog post, I share some of the most common over optimization problems we face when auditing healthcare websites. Incorrect header tag use.

Engineering 57

Engineering Healthcare Healthcare Management 57

Scott’s Directories

MAY 25, 2022

Effective healthcare lead generation is crucial if companies need to reach out to potential buyers who are highly interested in their products or services. No matter which sector companies provide benefits to in the healthcare industry, they need to generate quality leads in order to thrive within the industry. What can Companies Do?

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Leads Healthcare Healthcare Engineering 40

Spotio

FEBRUARY 6, 2023

It also has a lower price tag than the other intelligence tools on this list, at $49/user/month. Attach Attach is a centralized content hub for sales enablement material that allows your team to store material and then get insight into how leads consume and engage with it. Pricing plans starting at $27/mo.

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Sales CRM Training Prospecting 98

Evolve Your Success

JULY 19, 2022

Join Samuel Gbadebo and Omar Khateeb as they dive into the second part of discussing the value of social selling in the Healthcare Sales Space. One of the key million-dollar tips here is to tag the person in the first sentence, “@So-and-so, that’s a great point.” Don’t let your haters scare you from posting.

Medical sales 52

Medical sales Media Sales Education 52

Cadensee

JANUARY 1, 2022

Dedi Gilad is the CEO of TytoCare, the healthcare industry’s first all-in-one modular telehealth device and AI-powered platform for on-demand remote medical exams and visits. The healthcare industry's first all-in-one modular telehealth device and AI-powered platform for on demand remote medical exams and visits. Dedi Gilad.

Marketing 52

Marketing Physicians Medical Healthcare 52

Pharma Marketing Network

JUNE 8, 2020

I started my career in consulting implementing systems inside of a couple dozen different hospitals and then I went on to find Microsoft’s healthcare partner ecosystem. That’s about 28,000 partners today just in healthcare. It’s probably approaching a three-billion-dollar business. It essentially has two elements.

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